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Long Fuse, Big Bang: Achieving Long-Term Success Through Daily Victories Hardcover – July 20, 2010

by Eric Haseltine (Author)

4.3 18 ratings

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“If I had asked people what they wanted, they would have said faster horses.” —Henry Ford

As one part of your brain processes these words, another part of your brain is urging you to put the book down and focus on something more pressing. Get back to work on the budget due tomorrow. Answer e-mails growing stale in your inbox. Get off your rear and update that rÉsumÉ.

We’re all guilty of it, especially in the business world. From Fortune 500 CEOs to assistants, we work to solve the most urgent problems first. That’s because evolution has hardwired our brains to focus only on the immediate future, a survival technique that worked extremely well when predators were lurking at every turn.

But that was then, this is now. In the modern world, where life expectancies are long and physical perils rare (at least for people who buy books), it's not only possible to build a strong tomorrow without sacrificing today, but to actually increase the number of here-and-now victories by pursuing distant wins.

That’s where Long Fuse, Big Bang comes in—to help you work with that instinct to create and foster ideas that will lead to explosive professional results. Through proven case studies and personal experience, Dr. Eric Haseltine shows you how to neutralize the quick-fix way of thinking and actually use that desire to improve your chances of an enduring success. Rather than fight our most basic thought processes, this book will teach you how to work with your brain to light the long fuse, keep it smoldering, and ignite that “Big Bang” that will make history.

Print length

272 pages
Language

English
Publisher

Hyperion
Publication date

July 20, 2010
Dimensions

6.25 x 0.75 x 9.25 inches
ISBN-10

1401323634
ISBN-13

978-1401323639
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Eric Haseltine
326
Hardcover
79 offers from $1.59

Editorial Reviews

From Publishers Weekly

Haseltine's studies of the brain have aided him in senior positions with the NSA, Disney Imagineering, and Hughes Aircraft and make this a scholarly, packed analysis. Relying on his own experiences and case studies of pioneering companies like IBM, Disney, and Wal-Mart, Haseltine makes a convincing case that our short-term, put-out-the-fire mentality makes us miss opportunities that come from long-term thinking. In compelling, well-researched examples from a number of fields, Haseltine demonstrates how the successes of today were once the dream projects of visionary leaders who broke their ideas down and organized them into daily increments that allowed them to be approached methodically. Walt Disney, Haseltine points out, understood that "speaking to the heart works much better than speaking to the mind," because our conscious mind is "a Post-it note" compared to the unconscious, which he likens to the "Library of Congress." It's not what we do on a daily basis, he argues, but how we do it. (July) (c)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Eric Haseltine is the President and Managing Partner of Haseltine Partners LLC. He has held the position of Director of Research at National Security Agency as well as Associate Director for Science and Technology and Director of National Intelligence. In 2001, Eric was the Executive Vice President of Walt Disney Imagineering and director of engineering for Hughes Aircraft. Eric has 15 patents in optics, special effects and electronic media, and authored more than 100 publications. Haseltine received his B.A. in economics and psychology from the UC Berkley and his Ph.D. in physiological psychology from Indiana University. He lives in Silver Spring, MD.

Product details

Publisher ‏ : ‎ Hyperion; 1st edition (July 20, 2010)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 1401323634
ISBN-13 ‏ : ‎ 978-1401323639
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6.25 x 0.75 x 9.25 inches

Best Sellers Rank: #3,087,156 in Books (See Top 100 in Books)
- #10,666 in Motivational Management & Leadership
- #11,256 in Business Motivation & Self-Improvement (Books)
- #18,065 in Entrepreneurship (Books)

Customer Reviews:
4.3 18 ratings

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Eric Haseltine
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Dr. Eric Haseltine is an author, futurist, and neuroscientist. He has held several senior executive positions in private industry and the public sector. He was the associate director and CTO for national intelligence at the Office of the Director of National Intelligence, the director of research at the National Security Agency, an executive vice president at Walt Disney Imagineering, and a director of engineering at Hughes Aircraft Company. For the past few years, he has been developing completely new forms of digital media, entertainment, and advertising, in addition to cutting-edge cyber and industrial security solutions.
Eric has authored or co-authored 15 patents in optics, special effects, and electronic media. In addition, he has published more than 100 articles in Discover magazine, on Discover.com, and in journals such as Brain Research and Society for Neuroscience Proceedings. He maintains a blog on Psychology Today. Eric’s book, Long Fuse, Big Bang, shows how to prevent the tyranny of the urgent from trumping the pursuit of the important. He is co-author of The Listening Cure, with Dr. Chris Gilbert.
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Eric Haseltine
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4.3 out of 5

18 global ratings

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B. Terry

Loved this book

Reviewed in the United States on August 27, 2010

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Haseltine covers a lot of ground in this book - from finding your inner motivation to understanding how to work with your own quirks, he makes a lot of sense. My copy is dog-eared. I created my own index in the back for quick reference. I love that he acknowledges this: "We are all lazy." It's so true. Everyone fights that tendency to want to put the book down, stop exercising, and give in to the couch or the remote control. Some of the greatest inventions and efficiencies were created by people who were, in fact, lazy. They didn't want to do the heavy lifting, so they figured out an easier way.

Dr. Haseltine has made it easier to understand how our brains work. He speaks in plain English and gives concrete suggestions for "co-opting" and working with our limitations and our brain's programs instead of fighting them. It's not that the material is all new, it's that he puts it in readable, accessible, usable terms. I highly recommend this book to everyone. It's great for my fellow speakers, it has concrete ideas for managers and supervisors, and it will give you that push you need to get up and get something done -- in your own way.

7 people found this helpful

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HL

If you are learning to work with chronic pain, is is a fantastic book 👍

Reviewed in the United States on January 5, 2022

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I’m using this book to work with chronic low back pain, that I have had for 8 months now

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Chuck

Excellent lessons learned

Reviewed in the United States on February 24, 2013

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I enjoyed this fast reading book and excellent insights into the obvious. I liked it so much I sent a copy to my son -- an engineer for a huge innovative gadget company -- and use many of his principals in my project management practice and class I teach "Introduction to Project Management for New IT Professionals."

One person found this helpful

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Adam B Kashlak

Excellent Read

Reviewed in the United States on October 27, 2012

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This is an excellent book. It's both informative and anecdotal. I subsequently purchased two more copies for my aunt, who runs her own business, and father, who is a business professor. If you like reading about innovation, science and technology, and big ideas, buy this book!

Reviewed in the United States on September 29, 2015

good read

Reviewed in the United States on May 20, 2013

Verified Purchase

Not a bad book, but I have read better. I have seen Dr Haseltine in person and attended a couple of his presentations, which lead to the purchase of the book. He is much better in person than his book. A very simple theme that can be presented in half the time. A large number of examples, which were very interesting. Though some of them did not really bring home the points that Dr Haseltine was attempting. Dr Heseltine’s first book and it reads that way. Still a good read if you have the time.

One person found this helpful

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Thomas E. Hankinson

This book is an excellent read!

Reviewed in the United States on December 12, 2012

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A very insightful book that will provides the reader with hours of deep thinking. A home run has been hit here.

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David

long-winded, not very interesting

Reviewed in the United States on September 14, 2010

Verified Purchase

This is pretty much a bunch of stories about the author's experiences; lots of detail that doesn't add much to the point being made. As well, I found the points being made to be uninteresting - didn't find much of any original thinking or interesting points of view or new and practical ideas. I didn't learn anything.

3 people found this helpful

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