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Design Is The Problem: The Future of Design Must Be Sustainable Paperback – Illustrated, February 1, 2009

by Nathan Shedroff (Author)
4.1 4.1 out of 5 stars 20 ratings
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Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

Previous page
  1. Print length
    319 pages
  2. Language
    English
  3. Publisher
    Rosenfeld Media
  4. Publication date
    February 1, 2009
  5. Dimensions
    6 x 1 x 9 inches
  6. ISBN-10
    1933820004
  7. ISBN-13
    978-1933820002
  8. See all details
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Editorial Reviews

Review

For those who are currently responsible for planning, researching, and crafting tangible products or services, this book will prove as an invaluable desk reference on how to incorporate systems thinking and considerations of sustainability into their project's business processes. --The Designer's Review of Books

The book is rounded out with real world examples that are sprinkled throughout, along with specifics about making sustainable processes a measurable reality, and a useful selection of resources. Nathan's accessible writing keeps the book from becoming a dry textbook and his points are well-researched & applicable to people with a wide range of knowledge and interest in sustainability. A truly useful guidebook, this should definitely be in the hands of anyone interested in the impact their work is having on the world. --Another Limited Rebellion

I would wholeheartedly recommend this book to the members of the design community, be they professionals, students, or interested lay people. Moreover, people who have a general interest in sustainability and not so much in design itself, will also find valuable information, ideas, and pointers to resources in the book. Even though the book was intended as an introduction to a complex topic with the focus on promoting sustainability in an organization, it contains many valuable practical tips for designing more sustainable products. --SAP Design Guild

About the Author

Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative as well as profitable. Nathan is one of the pioneers in experience design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful and has played an important role in the related fields of interaction design and information design. He is a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers. Nathan speaks and teaches internationally and has written extensively on design and business issues, including Experience Design 1.1, and Making Meaning, co-written with two members of Cheskin, a Silicon Valley-based strategy consultancy, which explores how companies can specifically create products and services to evoke meaning in their audiences and customers. Nathan is also the editor of the Dictionary of Sustainable Management, a website and now printed book. In addition, he maintains an extensive set of resources on experience design. Nathan earned a BS in Industrial Design, with an emphasis on Automobile Design from the Art Center College of Design in Pasadena. However, fear of Detroit, coupled with a passion for information design, led Nathan to work with Richard Saul Wurman at TheUnderstandingBusiness. Later, he co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid s hallmark was helping to establish and validate the field of information architecture by training an entire generation of designers in the newly emerging Web industry. Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and 1999, and a National Design Award in 2001. In 2006, Nathan earned a Masters in Business Administration at Presidio School of Management in San Francisco, the only accredited MBA program in the USA specializing in Sustainable Business.

Product details

  • Publisher ‏ : ‎ Rosenfeld Media; 1st edition (February 1, 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 319 pages
  • ISBN-10 ‏ : ‎ 1933820004
  • ISBN-13 ‏ : ‎ 978-1933820002
  • Item Weight ‏ : ‎ 1.04 pounds
  • Dimensions ‏ : ‎ 6 x 1 x 9 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 20 ratings

About the author

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Nathan Shedroff

Nathan Shedroff

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Serial Entrepreneur, Experience Designer, Business Strategist

Customer reviews

4.1 out of 5 stars
4.1 out of 5
20 global ratings

Top reviews from the United States

Valerie Elliott
5.0 out of 5 stars Exceptional and relevant
Reviewed in the United States on November 25, 2010
Exceptional. If you want a book on sustainability, this is it. Design thinkers need this resource and I recommend it regularly to students and veteran designers. Nathan Shedroff enlightens by providing highly informed, relevant content in an accessible format to ensure we understand that sustainability is more than just an environment equation. An important contribution to improved decision making!
One person found this helpful
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candyshopping
4.0 out of 5 stars Good book
Reviewed in the United States on February 5, 2024
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It was a good book with clear explanations and excellent examples, making it an easy and enjoyable read.
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Eric Corey Freed
5.0 out of 5 stars Eye opening and inspiring!
Reviewed in the United States on April 23, 2009
We have designed ourselves into a (proverbial) corner. Shedroff's book masterfully walks through the various aspects of design and provides tangible methods to improve the sustainability, impact and benefits of our designed world.

I thought this book might only cover industrial and product design, but the scope includes so much more. This book will open your eyes to the possibilities of an inevitably sustainable future. A must for any designer.
4 people found this helpful
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Morth
4.0 out of 5 stars Much Needed Primer in Sustainable Design
Reviewed in the United States on October 21, 2011
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This book provides a much needed overview and clarification of how designers can act sustainably. It summarizes many existing systems for sustainable design, like cradle to cradle and LCA. It shows examples of how to assess and understand the impacts of actual products. Shredoff's asserts that most "systems" for sustainable design are limited. They have their pros and cons. He also points out LCA's difficulty and potential for inaccuracy or lack of completeness. But while he tells designers that there is a lot they can't know, he also provides concrete, simple steps designers can take every day to act more sustainably, without a using constraining system. The book is also full of his valuable insights into sustainable design. This an important and MUCH needed contribution to design practice.

The book is poorly edited, and the illustrations and data are confusing and in some cases slightly misleading. That is a drawback. Designers need clarity. If you are teaching with this book, you need to discuss some of these details. I hope he will create a second edition with more rigorous examples and data evaluation- and clearer illustrations. When Shedroff speaks from his heart- as in his analysis of the Segway- this book shines. In some cases he is less directly critical, and holds data and analysis to a less high standard. That is unfortunate. The evaluation of the flower pot comes to mind. I spent a long time looking at this- trying to figure out what the term organic referred to. I finally came to the conclusion that the evaluation included the PLANT- making it appear greener than it is. That is a bit like including the baby in an evaluation of car seat.
2 people found this helpful
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Sarah Harrison
4.0 out of 5 stars Good condition!
Reviewed in the United States on October 17, 2022
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Good condition! Very informative book, glad I got it.
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lara mc
5.0 out of 5 stars SO informative!
Reviewed in the United States on May 29, 2009
ABSOLUTELY LOVE THIS BOOK. It goes so much deeper than any other of the books i've read on sustainability and design. I am a professor and sharing this book with students has been a great way to teach them to approach design in a more thoughtful way.

The real-world examples are helpful and the language comprehensive. Am recommending this book to all of my friends!
2 people found this helpful
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Bofy
4.0 out of 5 stars A good place to start
Reviewed in the United States on September 8, 2013
Verified Purchase
An excellent place to start if you are interested in Design for sustainability. Does not go into depth about any of the issues analysed but will open a LOT of interesting doors that will lead your research to new places.
One person found this helpful
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Weston Thompson
4.0 out of 5 stars Thought-provoking introduction to sustainable design
Reviewed in the United States on May 29, 2009
This book provides designers of all stripes - and other people responsible for bringing products to the market - with a solid introduction to sustainability issues. Shedroff provides enough details to be substantive, but not too many to lose his general audience. As somebody not trained in industrial design, I found this book a fun introduction to many aspects of industrial design. Additionally, Shedroff gives readers a good start in systems thinking.

I do not always enjoy Shedroff's writing style, and I think this book needed better editing, but Shedroff has helped me think in new and broader ways about design decisions.
2 people found this helpful
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Top reviews from other countries

Chris Macdonald
3.0 out of 5 stars good
Reviewed in the United Kingdom on March 15, 2013
Verified Purchase
good book, and it tell you everything about problems with sustainability environment, and it good for student at the University could use.
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