Millennials Rising
The Next Great Generation
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3.6 • 5 Ratings
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- $13.99
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- $13.99
Publisher Description
By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982.
In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
PUBLISHERS WEEKLY
The phrase "kids these days" is infused with new meaning in this look at the generation born between 1982 and 2000. Arguing against the conventional wisdom that junior high and high school kids are disrespectful, violent and alienated, Howe and Strauss (Generations; 13th Gen) demonstrate that the children of boomers and of older members of Generation X are actually harder workers and better community builders than any generation since the G.I.s'. "Millennials," the authors argue, are different from Gen-Xers: they have grown up in a multicultural country and have never known a recession; they are wanted children (as the increase in both birth control and fertility drugs demonstrate); and protected by an unprecedented number of child-centered laws. Since birth, they have been spurred to achievement in the home, by yuppie parents, and at school, by standardized tests and "zero tolerance" disciplinary measures. The authors show how easily Millennials have swallowed all the efforts on their behalf. School uniforms, as well as uniform-like Gap and Abercrombie & Fitch clothing, are popular. Teen sex is less frequent, and virginity seems to be a cool new trend. Howe and Strauss run into a bit of trouble when they insist that each generation corrects the mistakes of the previous one. They also attempt to link Millennials to the G.I. generation, suggesting that "hero generations" come in cycles. Despite these stabs at pop sociology, this well-substantiated demographic and cultural overview of the teen landscape is intriguing and highly amusing. Charts, graphs, cartoons.
Customer Reviews
A MUST READ FOR EVERY BRANDING EXPERT
William Strauss and Neil continue to prove why they created and own this increasingly important theme in political science and communications.
Badly written as well as now being outdated.
This book has a lot of good points about millenials- namely that we are a lot less "edgy" than previous generations. I disagree with the author about what truly marks us, however.
This book was written in 2000 so it is about 15 years behind now. I would like to think that the authors predictions came true, but I think only a few did.