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The Right Moment: Ronald Reagan's First Victory and the Decisive Turning Point in American Politics Hardcover – September 19, 2000

4.6 4.6 out of 5 stars 25 ratings

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Returning to the roots of Ronald Reagan's political career, the author retraces the former president's first big victory in California, where he came from nowhere in 1966 to win the governorship.
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Amazon.com Review

When Ronald Reagan won the Republican nomination for governor of California in 1966, The New York Times called the GOP's decision "against all counsels of common sense and political prudence." That comment probably deserves to go down in history as one of the most spectacularly wrong political assessments ever to appear in a newspaper. As historian Matthew Dallek writes in The Right Moment, his account of Reagan's campaign against Democratic governor Pat Brown, "Ronald Reagan redefined politics like no one since Franklin Roosevelt." The future president's "stunning, out-of-nowhere victory," in which he beat Brown by nearly a million votes, altered the course of American politics for at least a generation: it signaled liberalism's descent into the fatal politics of 1970s McGovernism, announced the rebirth of the conservative movement out of the ashes of Barry Goldwater's crushing defeat two years earlier, and foreshadowed Reagan's greater accomplishments on the national stage.

Before becoming governor, Reagan faced the formidable challenge of persuading mainstream voters that an affable actor could indeed perform effectively as a chief executive. But an even trickier task, in Dallek's telling, was how Reagan rescued the conservative movement from its own extremist elements. There was, for instance, the John Birch Society, a right-wing organization whose thousands of members would form a part of any successful conservative coalition, but whose leaders believed in the plainly absurd idea that President Eisenhower was a Communist agent. Reagan at once had to harness this group's energies and keep his distance from its nuttier beliefs. This he accomplished with a deftly written one-page statement repudiating some of what the group's leaders had alleged and courting their followers at the same time. By zeroing in on this half-forgotten episode of Reagan's career, Dallek shows how the consequences of one election can reverberate throughout the years. This book is almost as much about Pat Brown as it is about Ronald Reagan--fans of Ronald Radosh's Divided They Fell, for instance, will surely enjoy that aspect of it--but most readers will be drawn to The Right Moment for its detailed chronicle of how Reagan got his start in politics. --John J. Miller

From Publishers Weekly

The so-called Reagan revolution, according to Dallek, did not begin in 1980 when Reagan won the presidency, but in 1966 when the conservative Hollywood actor, a former FBI informant with no political experience, won a landslide victory in the California gubernatorial race against two-term Democratic incumbent Pat Brown. In this briskly readable, insightful but unsurprising study, Dallek (who has been a columnist for Slate and a contributor to the Atlantic Monthly, Salon and other publications) argues with some justification that the California election was a watershed event. Reagan, positioning himself as a champion of law and order, and as a bold-thinking conservative with fresh ideas and programs, distanced himself from the Republican Party's extremist right wing. Tapping into widespread frustration over high taxes, crime and bloated budgets, genial, telegenic ReaganAand the conservative movementAlearned how to push the right buttons on key issues, turning welfare, urban riots and student protest into cudgels that could be used to bash liberals. Meanwhile, Brown greatly underestimated Reagan's appeal, and though Brown had a strong record on education and civil rights, his faith in the ability of big government to solve social ills was being challenged by entrenched poverty, the Watts riots and campus sit-ins. In Dallek's analysis, Reagan benefited immensely from a liberalism that had moved too far in a direction most voters were unwilling to go; Reagan's rhetorical commitment to smaller government and his support for a strong military budget would resonate for decades. Dallek's evenhanded, incisive critique will compel both liberals and conservatives to rethink their strategies. (Sept.)
Copyright 2000 Reed Business Information, Inc.

Product details

  • Publisher ‏ : ‎ Free Press; First Edition (September 19, 2000)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 068484320X
  • ISBN-13 ‏ : ‎ 978-0684843209
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 6.75 x 1.25 x 9.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 25 ratings

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Matthew Dallek
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Matthew Dallek is a historian and professor of political management at George Washington University’s College of Professional Studies. The author of The Right Moment and Defenseless Under the Night, his writing has appeared in the New York Times, the Washington Post, the Los Angeles Times, Politico, and other publications. He lives in Washington, DC.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
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Top reviews from the United States

Reviewed in the United States on July 28, 2007
Not being a fan of the usual election campaign books, I took this up with low expectations. I just wanted to know something about Ronald Reagan's first campaign for governor. I also suspected that it would be something of a hatchet job on RR. To my pleasant surprise, Matthew Dallek has produced an engaging--even exciting--narrative that is very well balanced. Though he does tend to laud the "responsible liberalism" of Edmund "Pat" Brown, the Democratic incumbent that Reagan unseated, he also fairly portrays the new conservatism and "Creative Society" philosophy of Ronald Reagan and his supporters. I highly recommend this work as essential for understanding the beginnings of the Reagan Revolution. After this, a good read that bookends the subject is John Ehrman's 'The Eighties: America in the Age of Reagan.'
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Reviewed in the United States on February 3, 2011
Many of us remember President Ronald Reagan, the Last Lion of the Twentieth Century, but how many know how he got his start in politics? "The Right Moment" tells the story of Reagan's first campaign, the 1966 race for governor, in which a fading actor and corporate spokesman made the transition to active politician. In this book author Matthew Dallek raises the question of how is it, and how ironic it is that, out of the maelstrom of the 60s, the era of student protest, urban rioting, Camelot and the Great Society, Man on the Moon, Vietnam, Hippies and Free Love, the one politician who would rise to give his name to an era was... Ronald Reagan.

The backgrounds of both candidates set the stage for the first of a series of struggles between liberals and conservatives for the hearts, minds and future of America. The liberal in this race was Pat Brown, a giant killer. Brown had already defeated U.S. Senate minority leader William Knowland and former Vice-President Richard Nixon so a political newcomer seemed like a soft opponent. Brown had risen from his San Francisco legal practice to serve as Attorney General of California before being one of the few Democratic governors up to that time. Brown was one who believed in using the powers of government to aid the unfortunate and to shape society. He had achieved some success and, running in the wake of the LBJ landslide, the future seemed to be one of liberal ascendency.

Ronald Reagan had grown up as a supporter of the New Deal who gradually saw the Democratic Party leaving him. As his movie career faded, Reagan had gone into television and became a spokesman for General Electric, a role that let him go around the country to share his vision of freedom and to hear from a broad spectrum of the country. Having captured national attention for "The Speech" in support of Barry Goldwater in 1964 he immediately became a sought after candidate for governor.

This campaign had the set-up for the stereotypical race of the decade. Student protests at Berkeley and rioting in Watts made Brown appear to be ineffective while Reagan appeared to offer a fresh response to California's problems.

Neither candidate had a clear ride to November. Brown had to beat back a primary challenge from Los Angeles Mayor Sam Yorty, whose strong challenge revealed Brown's vulnerability. Reagan, the political neophyte, had to beat back a challenge from former San Francisco Mayor George Christopher.

The campaign is skillfully narrated on the pages of this book. Perhaps the most significant line was when Brown told a group of school children "I'm running against an actor. Remember this, you know who shot Abraham Lincoln?" The backlash about finished whatever chance Brown still had. The conclusion is well known, Reagan won by almost one million votes and went on to change, not only California, but later America as a whole.

The book covers a lot more of the story than I did here and it tells the story very well. This story is not important only to students of California history because it tells in miniature the story that would be repeated in the Nixon-Humphrey race two years later and the Reagan-Carter race of 1980. It is said that trends spread out California and the ripples of this election were felt across the Fruited Plain. The ripples did not stop with the retirement of Reagan in 1989. One major charge Reagan had to deflect in 1966 was that he was a dangerous Right-Wing extremist. We hear this charge made every election cycle. This book gives us a glimpse into an early version of that song. The writing is excellent and the story is captivating and important. No student of late Twentieth Century political history will want to miss it.
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Reviewed in the United States on November 2, 2005
Ronald Reagan's speech in favor of Barry Goldwater's presidential campaign was the starting point of his political career. His successful campaign for governor of California, against incumbent Pat Brown, was the start of the conservative movement.
His ability to bring together the Birch society members, the conservative democrats, Republican moderates and other conservatives proved that Reagan was a political genius. Many believed that a B movie actor, former Roosevelt democrat, GE pitchman, and former union member could never be considered a serious political campaigner. How wrong they were !
Matthew Dallek, in this wonderfully written account goes to great length to describe all the events surrounding that first campaign, the race riots (Watts), the student uprising at Berkeley, the divisions within both the democratic and conservative parties, and all the characters who were directly involved in the campaign. He is fair and allows the reader to really understand how the conservative movement in America really started with Reagan's first successful run in California.
He also tells us that Reagan became a true hero and political mentor to many politicians, as is the case of the current Governor of California, Arnold Schwarzeneger. Both men had many different political beliefs, but they both had great personal charisma. Their foundations are very similar.
This is a great book with many details. Highly recommended and very enjoyable to read.
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Reviewed in the United States on October 24, 2002
This account of Ronald Reagan's first electoral triumph is rather remarkable for its evenhanded approach to Reagan and his opponent in the 1966 California gubernatorial election, Edmund G. "Pat" Brown. Reagan is a polarizing figure for most authors --- from the Leftist chorus that maintains the untenable assertion that he was an "amiable dunce" who got lucky, to those who have penned recent volumes that are more like hagiographies than serious pieces of non-fiction. Titles like Dinesh D'Souza's "Ronald Reagan: How an Ordinary Man Became and Extraordinary Leader" and Peggy Noonan's "When Character was King: A Story of Ronald Reagan" speak for themselves.
Dallek does a superb job of profiling lesser-known political characters like Los Angeles Mayor Sam Yorty and Reagan's "Kitchen Cabinet." His narrative of Watts and Berkeley is succinct and dispassionate, two characteristics that defy the usual cant readers can expect from accounts of the 1960's tumult. The introduction and the epilogue seem hurried; they do not adequately address Reagan's signature impact on the conservative movement or the larger civic debate.
"The Right Moment" stands alongside the works of Lou Cannon in the Reagan literature in terms of its readability, use of primary sources, and latent objectivity.
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in Canada on February 3, 2018
Great product, easy transaction, highly recommend.
SPT
5.0 out of 5 stars The Past Made Present
Reviewed in the United Kingdom on May 30, 2018
As a Brit born after the events in question it was fascinating to read about Reagan’s early political career. The account really demonstrates how his victory in California was both a reaction to the times and a precursor to what followed. Also I was surprised at the level of political cynicism and commercialism that existed 50 years ago. It really helped me see that Trump and Brexit, far from being outliers, are consistent with longer term trends.