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Deltina Hay
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The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks Paperback – May 1, 2012

by Deltina Hay (Author)
5.0 5.0 out of 5 stars 5 ratings
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Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
Previous page
  1. Print length
    226 pages
  2. Language
    English
  3. Publisher
    Quill Driver Books
  4. Publication date
    May 1, 2012
  5. Dimensions
    5.9 x 0.6 x 8.8 inches
  6. ISBN-10
    1610350529
  7. ISBN-13
    978-1610350525
  8. See all details
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Editorial Reviews

Review

""A complete guide to getting you and your business ready for the mobile web . . . offers real-world, step-by-step examples, and tons of resources and worksheets to help with your overall mobile web strategy and plan."" --www.SmallBizTechnology.com

About the Author

Deltina Hay is the principal owner of Dalton Publishing and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site, and the author of ""The Social Media Survival Guide."" She lives in Austin, Texas.

Product details

  • Publisher ‏ : ‎ Quill Driver Books (May 1, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 226 pages
  • ISBN-10 ‏ : ‎ 1610350529
  • ISBN-13 ‏ : ‎ 978-1610350525
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 5.9 x 0.6 x 8.8 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 5 ratings

About the author

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Deltina Hay

Deltina Hay

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A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is the principal owner of Dalton Publishing and the consulting and Web 2.0 development firm, Social Media Power. She also founded the innovative service, Plumb Web Solutions. You can watch more of her video tutorials at youtube.com/deltinahay.

Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and AuthorSmart.com, AuthorsAccess.com. She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites.

Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology. She presently teaches the online graduate-level social media certificate course for Drury University.

Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.

Customer reviews

5 out of 5 stars
5 out of 5
5 global ratings

Top reviews from the United States

Yaron Modzelevich
5.0 out of 5 stars Well written - tons of excellent info
Reviewed in the United States on September 10, 2012
Verified Purchase
These days I very rarely buy books any more due to the huge amount of video tutorials but after watching Deltina's intro on Udemy I had to get this one and I'm very happy that I did! You cannot go wrong with this book as you plan your entry into the mobile web world, covers everything necessary at least to the point of knowing what you want and need.
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Malcolm Haines
5.0 out of 5 stars Need to buy the hard copy as well!
Reviewed in the United States on September 16, 2014
Verified Purchase
So very relevant, detailed and informative. There's so much info here that I will be buying the hard copy!
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Michael GreenGold
5.0 out of 5 stars "The Bootstrapper's Guide to the Mobile Web : ...Few Bucks" > Practical & Fastest Plans To Mobile Web 2.0 Success!!!...
Reviewed in the United States on September 19, 2012
>>>..."The Bootstrapper's Guide to the Mobile Web", Circa 2012, is a MustRead & Use" Guide for those of US looking for the fastest and practical plans / ways to put our business mobile and in front of millions of smartphone and tablet users...NOW / TODAY!!!...>>> The Mobile Web 2.0 is the fastest growing Internet Market, and if YOU are serious about this market, YOU can't afford to miss it and YOU will need a Mobile Web Strategy NOW!!!...>>> Deltina Hay (@Deltina on Twitter), Authority, Author, Thought & Team Leader, etc. has put together an Indispensable Guide, in 231+ Pages, 3+ Sections, written for the do-it-yourself small business owner who needs Immediate Results. YOU don't have to learn a programming language. YOU don't have to become a Web designer. With THE BOOTSTRAPPER'S GUIDE TO THE MOBILE WEB, YOU can do it yourself, do it cheaply, do it fast, and start making $Money$ for your business NOW!!!... The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks
>>>...In Review, A "Bootstrapper" is one who can help oneself without the aid of others : use one's own resources!!!...>>> If YOU are a "Bootstrapper", your Journey starts NOW!!!...>>> Ready, Let's Roll!!!...
>>>...THE BOOTSTRAPPER's GUIDE opens with Dedication, Acknowledgments, Table / Contents, & an Extensive Introduction on How-To-Use Guide, prior to the three sections.
>>>...Section 01 - Mobile Websites.
>>>...Section 02 - Mobile Applications.
>>>...Section 03 - Mobile Marketing Tactics.
>>>...THE BOOTSTRAPPER'S GUIDE closes with a Conclusion & statement from Deltina Hay, "Here's to success in the mobile web...", plus a Glossary of Terms and the ever helpful Index!
>>>...>>> A Suggestion! <<< >>> Invest / Purchase THE BOOTSTRAPPER'S GUIDE...NOW / TODAY...It's Time, Don't Waste It! - Time Is Our Only Non-Recoverable Resource!!!...>>> Carpe Diem / Seize The Day!!!...>>> Michael!!!...
One person found this helpful
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J. Riggins
5.0 out of 5 stars Essential reading for any marketer, business owner, or educator
Reviewed in the United States on May 25, 2012
Last year SmartPhones out sold PC's. Now, more people use mobile devices to access Facebook than PC's. Is your business ready for the mobile revolution? The Bootstrapper's Guide to the Mobile Web provides the information you need to gain an advantage over your competition and thrive in Web 3.0

This is the first "how to" book I have ever come across that offers something for everyone. If you're in IT and looking for mobile marketing information this is the book for you. On the other hand, if you're a marketer and/or business owner looking for tech information this is also the book for you.

Hay has brilliantly structured The Bootstrapper's Guide to the Mobile Web to offer in-depth explanations regarding the mobile web while also serving up a companion kick-start guide containing the bullet points and checklists you absolutely need to know in order to be successful.

Not only is Deltina Hay a well respected author and consultant, she is also an excellent teacher and it shows in her writing and the way she provides clear examples of each topic. The guide is chocked full of screen captures and QR code links to online videos that further illustrate and explain each area of discussion.

If you are in any way shape or form involved in marketing of any kind, this book is a must read.
3 people found this helpful
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David Maney
5.0 out of 5 stars Great for Business and Social Entrepreneurs
Reviewed in the United States on August 7, 2012
This is the second book I've ready by Deltina Hay (I also highly recommend "The Social Media Survival Guide" by her), and I think it's an excellent, easily digestible read for entrepreneurs of all sorts who need to understand and embrace the mobile web. She writes clearly because it's apparent she THINKS clearly, and wastes no time with theory, instead focusing on how real people, regular smart aggressive entrepreneurial people, can get on top of the most powerful business and social platform of all time. If you run something local, this is an ABSOLUTE must. If you're a media person of any kind, same deal. If you're in business or leadership in any way, this is too important a subject to be in the dark about. Well done.
2 people found this helpful
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