Okay, first off, I almost never write reviews. Second, I have been an avid self-tanner user for the last 12+ years (both at home and professional spray tans) and have tried countless brands over the years. I heard about Beauty By Earth years ago and thought it was an overhyped affiliate-dominated too-good-to-be-true product, so I didn't try it. Over the years, it kept popping up as I searched for new products to try.
In the last three years, I have switched almost all of my beauty products to clean products and regularly use the EWG's site to determine a product's efficacy. I knew that this product has almost no potentially hazardous ingredients and is rated a stellar 1 by EWG. Yet I couldn't believe that a product could be both CLEAN and EFFECTIVE. I am thrilled to say I've been proven wrong.
I tried the first application on my legs only as my expectations could not have been lower. I was pleasantly surprised by the results, so the following day, I reapplied to my legs (for darker color) and to the rest of my body. I am beyond impressed with the results.
I will say this lotion is thick—the thickest I have used. This makes it a bit challenging to apply. I use a mitt, and it is a bit of a workout to rub it all in. However, it has a pleasant coconut scent and dries fairly quickly, leaving the skin soft and hydrated. There was no color transfer and a very even application the next day. I'm shook.
It should be noted that I am NOT an affiliate, but I thought it might help other skeptics to hear my feedback. For reference, I avoid the sun, so my skin is quite light with yellow undertones, but I do tan if I spend time in the sun despite my Northern European heritage. I used the medium-dark color and it looks natural on me and isn't too dark. If you want a super dark tan, apply another coat the next day (the areas I doubled up on look so good and have zero blotchiness). Happy tanning!!
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$35.99 ($4.80/Fl Oz)
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Product Description
Beauty By Earth Self Tanner Guide
 Self Tanner Lotion |  Self Tanner Mousse |  Self Tanner Tanning Drops |  Face Self Tanner Serum |  Self Tanner Body Spray |  Self Tanner Face Mist |  Face Self Tanner Lotion | |
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Customer Reviews
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21,529
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4,273
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2,725
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728
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568
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460
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2,889
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Price
| $35.99 | $35.49 | $25.59 | $29.99 | $29.99 | $29.99 | $29.99 |
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Size
| 7.5 fl oz | 3.3 and 7.5 fl oz | 1 fl oz | 2 fl oz | 6 fl oz | 2.7 fl oz | 3 fl oz |
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Form
| Lotion | Mousse | Drops | Serum | Water Spray | Water Spray | Lotion |
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Application
| Body | Body | Body And Face | Face | Body | Face | Face |
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Skin Type
| All Skin Types, Sensitive Skin | All Skin Types, Sensitive Skin | All Skin Types, Sensitive Skin | All Skin Types, Sensitive Skin | All Skin Types, Sensitive Skin | All Skin Types, Sensitive Skin | All Skin Types, Sensitive Skin |
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Vegan
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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Cruelty-Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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Dye-Free
| ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Compare with similar items
This Item  Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark |  |  |  |  |  | |
| Price | -14% $35.99 List: $41.99 | $6.99 | $29.99 | -14% $10.47 List: $12.24 | $8.99 | -25% $4.49 List: $5.99 |
| Price Per Unit | $4.80 / Fl Oz | $6.99 / Count | $10.00 / Fl Oz | $1.40 / Ounce | $8.99 / Count | $4.49 / Count |
| Delivery | Get it as soon as Monday, May 20 | Get it as soon as Monday, May 20 | Get it as soon as Monday, May 20 | Get it as soon as Monday, May 20 | Get it as soon as Monday, May 20 | Get it as soon as Monday, May 20 |
| Customer Ratings | ||||||
| Easy to use | ||||||
| Moisturizing | ||||||
| Scent | ||||||
| Value for money | ||||||
| Sold By | Beauty by Earth | Otia Beauty | Beauty by Earth | Amazon.com | Tingbei | Existing Beauty |
| form | Lotion | Wipe | Lotion | Cream | Wipe | Mousse |
| skin tone | Olive or Tan | All | Light to Medium | Medium | All | Medium Deep |
| skin type | All, Combination, Dry, Normal, Sensitive | All | All, Sensitive, Light, Fair, Medium | Normal | Combination | All |
| weight | 8 ounces | — | 3 ounces | 230 grams | — | 0.07 pounds |
| product benefit | Hydrating | Clean | Clean Ingredients that delivers a natural bronze color in just a few hours. | Hydrating | — | Gives an Even Streak-Free Sunless Tan, Applicator Mitt For Self Tanner, Washable And Reusable Sunless Tanning Mitt- Brown |
| ingredients | Water, Organic Aloe Vera Leaf Juice, Organic Shea Butter, Dihydroxyacetone (DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Coconut Oil, Glycerin (Vegetable), Organic Japanese Green Tea Leaf Extract, Organic Pomegranate Extract, Organic Witch Hazel Extract, Organic Cranberry Fruit Extract, Organic Jojoba Seed Oil, Organic Argan Oil, Radish Root Ferment Filtrate, Coconut Pulp Extract, Vanilla Fruit Extract | — | Water, Organic Aloe Vera Leaf Juice, Glycerin (Vegetable), Dihydroxyacetone (DHA), Dicaprylyl Carbonate, Cetearyl Olivate (and) Sorbitan Olivate, Isostearyl Isostearate, Organic Shea Butter, Organic Japanese Green Tea Leaf Extract, Organic Pomegranate Extract, Organic Witch Hazel Extract, Organic Cranberry Fruit Extract, Organic Jojoba Seed Oil, Organic Argan Oil, Magnesium Stearate, Radish Root Ferment Filtrate, Citric Acid, Vanilla Fruit Extract | WATER, GLYCERIN, ZEA MAYS (CORN) STARCH, CETEARYL ALCOHOL, DIHYDROXYACETONE, PETROLATUM, MINERAL OIL, CETEARETH-20, ETHYLHEXYL ISONONANOATE, STEARETH-2, DIMETHICONE, OCTYLDODECYL MYRISTATE, STEARIC ACID, FRAGRANCE, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, ISOHEXADECANE, DMDM HYDANTOIN, METHYLPARABEN, BHT, PROPYLPARABEN, ETHYLPARABEN, POLYSORBATE 60, CITRIC ACID, BUTYLENE GLYCOL, COCOS NUCIFERA (COCONUT) WATER, HYDROLYZED COLLAGEN, POLYIMIDE-1, WITHANIA SOMNIFERA ROOT EXTRACT, HYDROLYZED ELASTIN, CENTELLA ASIATICA EXTRACT, FUCUS VESICULOSUS EXTRACT, ERYTHRULOSE, CARAMEL | — | — |
| material feature | Certified Organic, Natural, Cruelty Free, Vegan | Certified Organic | Cruelty Free | Natural | Non Comedogenic | Velvet |
Videos
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Videos for this product
2:09
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Beauty by Earth Self Tanner - Self Tanning Lotion
Lauren Weekley
Videos for this product
2:24
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How to Use Self Tanner: Beauty by Earth
Beauty by Earth
Videos for this product
2:02
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My favorite self-tanner i have used, before and after!
Rachel F.
Videos for this product
1:54
Click to play video
How to get the PERFECT GLOW with this Self Tanner!
Beauty by Earth
Videos for this product
1:39
Click to play video
Good ingredients? Natural color? My thoughts as a pale girl
Kay Iffert
Videos for this product
0:53
Click to play video
Natural self-tanning lotion by Beauty by Earth
Beauty by Earth
Reviews with images
Natural looking tan
I have olive skin tone so choose the medium to dark color. Took 2 applications over 2 days for tan to appear which although not as deep a tan as I wanted, I'm pleased it looks natural. After 2nd application it took 8-10 hours to see full effect during which time there was an orange cast which disappear as tan developed. Texture is creamy lotion, not oily, no streaking and it has a coconutty odor similar to that found in tanning lotions.
Top reviews from the United States
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Reviewed in the United States on April 11, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
Reviewed in the United States on May 9, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
Reviewed in the United States on May 3, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
Reviewed in the United States on May 2, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
Reviewed in the United States on May 2, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
Reviewed in the United States on May 4, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
Reviewed in the United States on May 2, 2024
Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
Top reviews from other countries
Emma Thomson
Perfect buildable colour
Reviewed in Canada on May 10, 2024Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
Julie
Says organic but had allergic reaction
Reviewed in Australia on December 1, 2021Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
Amazon Customer
Excellent coverage!
Reviewed in Canada on May 12, 2024Size: 7.5 Fl Oz (Pack of 1)Color: Fair to MediumVerified Purchase
Judy Williston
Good tanner.
Reviewed in Canada on April 30, 2024Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
Timtots
Excellent Product
Reviewed in Canada on May 2, 2024Size: 7.5 Fl Oz (Pack of 1)Color: Medium to DarkVerified Purchase
