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ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection ― White
Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns.- Go to your orders and start the return
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Return this item for free
Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
Learn more about free returns.- Go to your orders and start the return
- Select the return method
- Ship it!
Purchase options and add-ons
Product Benefits | Set to the optimum styling temperature of 365°F for no extreme-heat styling damage, stronger hair, and more shine. See more |
Shape | Barrel |
Brand | ghd |
Hair Type | All |
Material | Ceramic |
About this item
- GHD'S 1st SMART PROFESSIONAL HAIR STRAIGHTENER ― The Platinum+ hot tool flat iron predicts your hair’s needs for ultimate results and stronger, visibly healthier hair in one stroke.
- PERSONALIZED HAIR STYLER RESULTS ― Unique ultra-zone predictive technology recognizes hair thickness & speed of styling and monitors heat over 250x per second to adjust accordingly, always ensuring the perfect temperature for results personalized to you.
- HEALTHIER CERAMIC FLAT IRON STYLING ― 365ºF optimal styling temperature minimizes hair damage for 70% stronger hair and 2x more color protection compared to a styler working at 450ºF.
- FLAT IRON WAVES ― Advanced floating plates with an ultra-gloss coating for effortless styling and 75% more shine vs. naturally dried hair. The unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek styles, curls, or waves.
- UNIVERSAL VOLTAGE WITH SLEEP MODE ― You can be as fierce as you want with the same outstanding performance anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your ceramic hair straightener is switched off is a thing of the past.
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From the brand
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Welcome to ghd - good hair day
"Empower all women to look and feel beautiful so they can fulfill their every ambition."
Today, women around the world are more ambitious than ever before. And beauty is more important than it ever has been.
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ABOUT US
ghd means good hair day. We're a global pioneer in high end professional hair styling tools and the UK’s #1 recommended styling brand and sold in 30+ countries.
OUR PURPOSE
Beautiful Ambition is a celebration of the amazing things women can achieve when they look and feel their most beautiful selves. We believe beauty fuels ambition, and ambition is beautiful.
We are daring. We are ambitious. We are ghd.
WHAT SETS US APART
Discover ghd's styling tools, pre-set to 365°F, the scientifically proven safer-for-hair temperature to style your hair for the healthiest results.
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Innovator in the Science of Hair.
We gain all of our science knowledge from our very own ghd research and development facility in Cambridge, UK, which has been growing and expanding since 2010.
Our lab is really where the magic begins, to ensure that we are constantly creating, innovating and evolving iconic products with incredible results.
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From the manufacturer
OUR 1ST SMART STYLER
Monitors heat 250x per second to maintain 365ºF optimal styling temperature for 70% stronger hair, 20% more shine & 2x more color protection.
PERSONALIZED RESULTS
Ultra-zone predictive technology recognizes hair thickness & speed of styling and adjusts accordingly so you get results personalized to you.
MORE THAN A STRAIGHTENER
Unique wishbone hinge and round barrel enables versatile, snag-free styling to create sleek locks, curls, flicks or waves.
KILLER COMBOS
Create your ultimate hairstyle with a salon finish with a collection of ghd styling products featuring our advanced heat styling technology.
Ultra-Zone | Technology Type | Ceramic Heat |
| Wishbone Hinge | |
| Ultra-Gloss Plates | |
20 seconds | Heat-up Time | 25 seconds |
| 365°F Temperature | |
| Universal Voltage | |
30 min | Automatic Sleep Mode | 30 min |
Ultra-Zone | Technology Type | Ceramic Heat |
| Wishbone Hinge | |
| Ultra-Gloss Plates | |
20 seconds | Heat-up Time | 30 seconds |
| 365°F Temperature | |
| Universal Voltage | |
30 min | Automatic Sleep Mode | 30 min |
Product Description
Product Description
Ultra-zone predictive technology monitors heat 250x per second across the plates and adjusts to your styling speed and hair thickness, ensuring the optimum styling temperature of 365ºF at all times. Achieve personalized results with less breakage, snag-free styling, & 75% more shine.
About ghd
The award-winning HAIR STYLING brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
Product details
- Item model number : 10000022239
- Date First Available : July 16, 2018
- Manufacturer : ghd Professional North America Inc.
- ASIN : B07F7Q4PTN
- Country of Origin : China
- Best Sellers Rank: #31,307 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #115 in Hair Straightening Irons
- Customer Reviews:
Compare with similar items
This Item ghd Platinum+ Styler ― 1" Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection ― White | Recommendations | dummy | dummy | dummy | dummy | |
Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | Try again! Added to Cart | |
Price | $279.00$279.00 | $239.00$239.00 | $131.50$131.50 | -40% $125.30$125.30 List: $209.00 | -53% $56.28$56.28 List: $119.99 | -31% $20.77$20.77 List: $29.99 |
Price Per Unit | $279.00 / Count | $239.00 / Count | $131.50 / Count | $125.30 / Count | $56.28 / Count | $20.77 / Count |
Delivery | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | Get it as soon as Wednesday, Apr 3 | — |
Customer Ratings | ||||||
Easy to use | 3.8 | — | 4.6 | 4.1 | 4.7 | 4.7 |
Value for money | 2.9 | 2.2 | 3.8 | 4.6 | — | 4.6 |
Temperature Control | — | 4.2 | 4.3 | 4.0 | 4.6 | 4.7 |
For traveling | — | 4.2 | — | 4.2 | — | 4.5 |
Light weight | — | — | 4.5 | 5.0 | — | 4.4 |
Sold By | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Amazon.com | Small Town Premium Supplements |
size | 1 Count (Pack of 1) | 1 inch | 1 Count (Pack of 1) | 1 inch | 1.25 Inch (Pack of 1) | 1 inch |
heater material | Ceramic | Ceramic | Ceramic | Ceramic | Titanium | Ceramic |
max temperature | 365 f stop | 365 f stop | 210 degrees celsius | 365 degrees fahrenheit | 455 degrees fahrenheit | 450 degrees fahrenheit |
material | Ceramic | Ceramic | Ceramic | Ceramic | Ceramic, Titanium | Ceramic |
power source | Corded Electric | Corded Electric | Corded Electric | Corded Electric | Corded Electric | Corded Electric |
hair type | All | All | All | All | Curly | All |
Videos
Videos for this product
3:47
Click to play video
Honest review of straightener and curl demo!
Mikelle R.
Videos for this product
2:56
Click to play video
Honest Review/DEMO- GHD Platinum + Styler- 1 inch Flat Iron
Ashley Linde
Videos for this product
3:36
Click to play video
Honest review of the GHD Platinum + Straightener
Very VictoriaV
Videos for this product
0:48
Click to play video
Must Watch Review of GHD Hair Straightener
Ashley Lauren
Videos for this product
0:48
Click to play video
Styling my hair with ghd platinum plus hair straightener
Gracy Oliveira
Important information
Safety Information
Keep away from water. This product should not be used by children.
Directions
Place hair straightener close to root, gently move toward the tip of the section in one gliding motion.
Wattage
300 watts
Bulb Voltage
110 volts
Legal Disclaimer
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images
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Top reviews
Top reviews from the United States
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It heats up super fast and is easy to hold and move around. This is important when one is doing their own hair. the ones w/ the steam that use "water pods" for example only have it come out of one side of the unit, so if the unit is turned around, its not always the same effect. a product is needed that is easy to move and turn it around to get all the angles needed when one is doing their own hair; especially the back and harder to reach areas. this is light enough weight and easy to maneuver. it has only one heat setting but it got my hair just as straight if not a better effect than the previous ones at a much higher setting so i would think this one is much better for my hair. My style holds for a couple of days until its time to wash again.
it also comes w/a rubber protector for the front of the unit. I would still wait until it cooled down but this is great for storage and travel to keep the unit "closed" when not in use.
very glad i found this.
if wishing to spend the money, for anyone who uses a flat iron, this is also a great high end gift
2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+.
This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair.
Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't.
I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.
Reviewed in the United States on December 27, 2022
2023: Bought this for my wife last year, as her previous GHD Straightener finally stopped working. I want to say we paid about $200 for that, and it lasted something very impressive; like 5 years+.
This one, however, the GHD Platinum+ Professional Performance 1" Smart Styler has been trouble since the start. Immediately, the thing was grabbing her hair as the straightened. Annoying, but she dealt with it because when I contacted GHD it would have been this whole process where I wasn't sure I'd get a brand new one in return. Despite there clearly being a defect as the previous 1" GHD didn't grab her hair.
Now, after almost a year of owning, this thing won't even turn on. It flashes red or something similar she said. Not only is newer, but it's also more expensive and supposedly "smarter" than the old model that worked flawless until it didn't.
I would not recommend getting this. Now, I have to go through warranty pains on something that I never should have. What's worse, is I'm sure they won't send her one in the meantime. I'll have to send this in and wait for weeks.
Top reviews from other countries
Reviewed in Mexico on July 19, 2023
This is my first expensive hair tool. All previous straighteners I’ve owned came from drug stores for $40. My hair stylist uses one in her salon on my hair all the time and I’m always so taken by how smooth it feels on my hair and how fast she curls my entire head. It slides like butter and it doesn’t pull the hair at all. I liked her straightener so much that I had to buy one for myself, despite the high price tag.
So when it comes to actually using it, it’s very easy. The straightener claims to heat up in 20 seconds, but when I timed it, it actually heated up in 9 seconds which is very impressive. I have fine hair, so I’m always worried about excessive heat burning my hair, so the fact that this straightener didn’t have the option to choose your own heat made me a little nervous, but it’s been just over a month of using it and so far so good! The temperature always seems perfect and it only takes one pass to curl or straighten my hair! Because the shape of the iron is slightly thicker, I find it easier to get a nice curl.
All in all, I think this was worth the money. It is a very high quality product and the honest fact is that my cheap drugstore straighteners don’t compare. I’m happy I splurged on this because it performs wonderfully!
Reviewed in Mexico on August 1, 2023
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