This is my third Kindle Fire device. I had the HDX for years then gifted it to my son. I then ordered the 8 Plus most recently and have generally enjoyed it. However, as someone that has a giant phone with me, I came to realize that the screen just wasn’t big enough to justify using it regularly. Enter the new HD 10 Plus with its larger screen. My assumption was that, for the most part, this would basically be a larger version the 8. Generally, my assumption was correct but Amazon did a very nice job of tweaking some areas that desperately needed it. I will detail some of those tweaks here but, at its core, this tablet is still very much just a very reasonably priced entertainment device. I think some folks misunderstand the intent from Amazon here. The Fire line up is designed to meet the demands of most tablet owner’s needs; streaming music, streaming Prime Video / Hulu / Netflix, handling emails, general web browsing and more. I know, Amazon is offering a “productivity bundle” here and it is nice to see Amazon trying to make these more flexible but, make no mistake, there is a reason that companies like Apple and Samsung charge so much more for their devices. However, if you aren’t expecting an iPad like experience, I think most folks should be genuinely happy with the HD 10 Plus. It does an awful lot incredibly well! Here is the breakdown:
-The Screen: One of my biggest complaints about the Fire 8 Plus was the screen. It felt dull and lifeless to me. Functional and fine for a movie or bopping around online indoors but not a vibrant experience. Part of the issue is, so many of us have phones with these crazy perfect panels on them now. HD+, FHD+, WQHD+, and more! Plus, some of have adaptive refresh rates. I mean these screens are amazing today! These phones often cost over $1,000. So, for devices that retail at less than $250, it would not be fair to expect that level of screen quality. That being said, Amazon has definitely improved things here. We get 1080p HD and the screen does not feel as laggy or slow to me. Further, it is noticeably brighter to my eyes which was probably my single biggest complaint about the 8. You will not want to try and stream a show on a bright day on the beach, but it just looks and performs better overall. Combined now with the bigger screen size and I think this panel might actually be a strength of the new 10. Well done!
-Form Factor: I loved the Fire 8 Plus with one big nitpick: GIGANTIC bezels! This 10 still has big ones but they feel so much smaller to me. Good stuff. The device feels good in the hand. Solid! Amazon claims a twelve-hour battery. I am seeing at least that. This thing is a beast with battery life!! Charging is handled via USBC or wireless. There is an included 9W brick but make sure to find a 15W brick as that is this tablet’s max charging capability. You will see much faster speeds. I have not had to recharge yet but figure around three hours. As with the last gen 8 Plus the wireless charging was a great inclusion at this price Amazon! With 4GB of RAM and a slightly upgraded RealTek processor, I was expecting this to be faster and smoother. Frankly, I am just not sure. Maybe a little bit. It handles everything I have thrown at it. It is a marginal improvement over the last 8 Plus in this regard. If you were hoping for huge speed and performance upgrades over the 8 Plus, do not bother here. It is smoother but it is somewhat negligible. Amazon is claiming almost 2x the durability in drop testing over the latest iPad 10.2 with significantly strengthened glass. Time will tell on that, but this is good news. Additionally, like the 8 Plus, this can be dropped in Amazon’s $50 wireless dock and it will basically become an Echo Show. Pretty slick! I opted for the 64GB model (there is also 32GB) but you can add up to 1TB via expandable memory. Unlike many others, Amazon still supports a good old-fashioned 3.5mm stereo jack. There is a 2MP front-facing camera and a 5MP rear camera that shoots up to 720p video. If you have a smartphone built in the last 4 years, you will want to skip anything but, perhaps, a Zoom meeting. The cameras produce below average images by today’s standards. This is an okay place to make a save in my opinion. The speakers here are improved over the 8 Plus but are still just average.
-Connectivity: You get 2.4 GHz and 5.0 GHz WiFi here for networking and Bluetooth 5.0 LE. In my experience so far, I have had very stable WiFi connection to my home network with solid range. Additionally, as I would expect with this version of Bluetooth, my connection to my ear buds has been strong and can get 50’ plus of range.
-Other Important Thoughts: I cannot find any codec support from either Amazon or Realtek. I did not anticipate that here. Despite that, I see very little latency when streaming video. Know though that, when streaming music services, do not bother with cranking up the stream quality. This device will not handle anything but fairly compressed audio. Fine in a pinch but an iPhone with AAC or an Android with AptX (at a minimum) will sound better. Amazon does let you go to split screen here to take advantage of the bigger real estate. I do not anticipate using it but you could watch a video on Netflix and answer emails at the same time. Might be handy to some. You will hear grumbling about the Amazon app store in some of the reviews. It happens every time they release a new device. As a long time Fire tablet and Android user, I will say that I have never understood Amazon’s decision here. Just so much work for a substandard result! That said, I doubt too many of you will find many apps missing. Amazon has given us access to all the big-name apps here. There might be some niche missing stuff but 98% of consumers will likely be pleased here. If you are wondering whether to pay for ad removal or not, I always go for the ads. Only on my reading Kindle’s have I paid to remove them. It is not expensive to remove them, but they are only on the lock screen. I swipe the screen and they disappear. Inconsequential to me but, if they bother you, you can pay any time (even after purchase) to remove them so, if you are a first time Fire buyer, I recommend taking the save initially to see how you feel about them. Also, plan on buying the Amazon brand case. It has a premium feel and protects the tablet nicely. It also offers a unique approach to standing the device both in portrait and landscape modes. Well done.
Conclusion:
So, I need to spend more time here and will update as I go but, given the similarities to the 8 Plus, I am confident in my early recommendation. In comparison, I just cannot tell you guys what a difference the size difference makes. Between the smaller bezels and the increased screen size, this feels like a completely different device. The bigger brighter screen just makes consuming all forms of media a much better experience. I did not opt for the “Productivity Package” because, candidly, I just cannot see using this device for work stuff. The point of Fire devices, at least for me, is to just have an inexpensive entertainment machine. Again, I hate to dismiss the idea without trying it but I just do not think a RealTek processor is capable of creating a really robust experience for work and it doesn’t matter how many free Microsoft apps you get thrown into the deal. At just over $200, I am perfectly fine with this. I embrace what Amazon has created here. One other important note: If you have an old Fire device, like the HDX lying around, Amazon gives you 20% off here and $15 for the device, assuming it is still operational. That was a $60 savings for me which is much more than the device was worth. The HD 10 Plus is a well-made high value device that makes entertainment on the fly easy. Whether you want to watch something on Amazon or HBO, do some gaming, fire off some emails, or just surf around the net, this 10.1” Fire tablet will put a smile on your face. I will update this review as I go here but, at least for me, this is an easy recommendation. Nice work to the Amazon team here yet again!
*Update* So it has been over a week and I am more pleased than I was initially. This is exactly what I wanted. The screen is really good. I no longer miss my S21 Ultra when watching video during my elliptical sessions. It is also snappier than I thought initially. Moving around the tablet and interacting with various apps feels more responsive than the last 8 to me for sure. Amazon does include the AAC codec here so Apple users will have optimized audio when listening to music. I finally found that information. All and all, for the price, I continue to be amazed. Will update further but buy with complete confidence.
Sustainability features
This product has sustainability features recognized by trusted certifications.
Carbon impact
Carbon emissions from the lifecycle of this product were reduced compared to similar products or previous models.
As certified by
Reducing CO2 The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full lifecycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.
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This is what fast feels like
Bright, fast, and responsive
Enjoy a vibrant 10.1” 1080p Full HD display and quick performance thanks to 4GB of RAM and an octa-core processor.
Great for on-the-go Enjoy up to 12 hours of reading, browsing the web over wifi, watching videos, and listening to music from anywhere. Power back up via the USB-C (2.0) port. Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire HD 10 Plus is 1.7x more durable than the latest iPad 10.2. Screen made with strengthened aluminosilicate glass.
Hassle-free wireless charging
Power up
Place your tablet in the Made for Amazon Wireless Charging Dock for Fire HD 10 Plus (11th Generation) or another Qi-certified wireless charger (all sold separately). You can also charge via the USB-C (2.0) port.
See more
Fire HD 10 Plus switches to Show Mode in the dock so you can use it hands-free, with Alexa responses you can see and hear.
Get more done
Tackle that to-do list
Check your email while browsing the web. Find recipes and then update your grocery list. Apps like OneNote and Notepad help you manage lists and reminders.
Stay up to speed
Connect with friends and family using Zoom, Skype, and more. Keep up with the latest from social media apps like Twitter and all your favorite news sources.
Alexa is happy to help
Just ask
Alexa connects you to the information, entertainment, and people who matter most—with just your voice. Ask to play videos and music, open apps, make calls or send messages, check the weather, access compatible smart home devices, and more. Just say “Alexa” to get started, even when the tablet screen is on standby.
Your privacy is important
Alexa and Fire HD 10 Plus are designed to protect your privacy. For example, you can view and delete your voice recordings or use the Alexa Hands-Free Mode on/off toggle anytime.
Ready for downtime anytime
Widescreen entertainment
Vivid Full HD with more than 2 million pixels and immersive Dolby Atmos make movies, TV episodes, games, apps, ebooks, and songs look and sound amazing.
Watch anywhere
Stream over wifi or download from Netflix, Prime Video, Disney+, and others. Listen via built-in speakers or connect using Bluetooth or the headphone jack. (Subscription for some apps required.)
Every day is an earth day
You don’t have to be an environmental scientist to make sustainable choices. We considered sustainability in the design of this Fire tablet. Here’s how:
Materials
28% post-consumer recycled plastics in tablet
Device Packaging
96% of this tablet's packaging is made of wood fiber-based materials from responsibly managed forests or recycled sources.
Energy Efficiency
This tablet was designed for improved energy efficiency, earning the ENERGY STAR certification. Enjoy this device with up to 12 hours of battery life.
Part With Purpose
There may come a time when you want to trade in or recycle your tablet. Explore options with Amazon Second Chance.
Find the right Fire Tablet for you
| Price | From: $59.99 | From: $64.99 | From: $74.99 | From: $94.99 | From: $179.99 |
| Ratings | (15,888) | (14,801) | (3,624) | (7,151) | (7,184) |
| Product Description | Most compact and affordable. Designed to fit in one hand. | Multipurpose for media consumption of all types. Portable and versatile. | Great for all media consumption. Hands-free charging and Show Mode. | Crystal-clear views, great for streaming, with a long battery life all at an affordable price. | High-end specs without a premium price tag. |
| Display | 7” touchscreen standard definition (SD) | 8” high-definition (HD) touchscreen | 8” high-definition (HD) touchscreen | 10.1" touchscreen 1080p full HD | 11" touchscreen (2000 x 1200 resolution) |
| Resolution | 1024 x 600 (171 ppi) | 1280 x 800 (189 ppi) | 1280 x 800 (189 ppi) | 1920 x 1200 with over 2 million pixels (224 ppi) | 2000 x 1200 with 2.4 million pixels (213 ppi) |
| CPU | Quad-core 2.0 GHz | Hexa-core 2.0 GHz | Hexa-core 2.0 GHz | Octa-core 2.0 GHz | Octa-core processor - 2x up to 2.2Ghz; 6x up to 2Ghz |
| RAM | 2 GB | 2 GB | 3 GB | 3 GB | 4 GB |
| Storage | 16 or 32 GB (expandable by up to 1 TB) | 32 or 64 GB (expandable by up to 1 TB) | 32 or 64 GB (expandable by up to 1 TB) | 32 or 64 GB (expandable by up to 1 TB) | 64 or 128 GB (expandable by up to 1 TB) |
| Battery life | Up to 10 hours | Up to 13 hours | Up to 13 hours | Up to 13 hours | Up to 14 hours |
| Charging time (with included adapter) | 4 hours | 5 hours | 3 hours | 4 hours | 4.2 hours |
| Accessories | Cover, screen protector | Cover, screen protector | Cover, wireless charging dock, screen protector | Cover, Bluetooth keyboard case, Stylus, screen protector | Cover, 2:1 detachable keyboard, stylus, screen protector |
| Ports | USB-C (2.0) | USB-C (2.0) | USB-C (2.0) | USB-C (2.0) | USB-C (2.0) |
| Weight | 9.9 ounces (282 grams) | 11.88 ounces (337 grams) | 12.06 ounces (342 grams) | 15.29 oz (433.6 grams) | 17.28oz (490 grams) |
| Front Camera | 2MP with 720p HD video recording | 2MP with 720p HD video recording | 2MP with 720p HD video recording | 5MP with 1080P HD video recording | 8MP with 1080p HD video recording |
| Rear Camera | 2MP with 720p HD video recording | 2MP with 720p HD video recording | 5MP with 1080p HD video recording | 5MP with 1080P HD video recording | 8MP with auto-focus and 1080p HD video recording |
Technical details
Fire HD 10 Plus
|
Display |
Brilliant 10.1” 1080p display (1920 x 1200) with over 2 million pixels (224 ppi), for bright, vivid image quality. Screen strengthened with aluminum silicate. |
|
Size |
9.73” x 6.53” x 0.36” (247mm x 166mm x 9.2 mm) |
|
Weight |
16.5 oz (468 g) Actual size and weight may vary by configuration and manufacturing process |
|
CPU & RAM |
Octa-core 2.0 GHz with 4 GB of RAM |
|
Storage |
32 GB (24.2 GB available to user) or 64 GB (55.0 GB available to user) of internal storage. Add microSD card for up to 1 TB of additional storage. Some apps may require that they are installed on internal storage. App or feature updates may impact available storage. |
|
Battery life |
Up to 12 hours of reading, browsing the web, watching video, and listening to music. Battery life will vary based on device settings, usage, and other factors such as web browsing and downloading content. Certain software features or apps may reduce battery life. |
|
Charge time |
Fully charged from 0 to 100% in approximately 4 hours while connected to the provided (9W) adapter, while device is in standby. Fully charge in as little as 3.5 hours with 15W Wireless Charging Dock for Fire HD 10 Plus (11th Generation) by Anker (sold separately). |
|
Wireless charging |
Fire HD 10 Plus is Qi certified for wireless charging. Check if your wireless charger is compatible with Fire HD 10 Plus. |
|
Wifi connectivity |
Supports 2.4 GHz and 5.0 GHz networks. Does not support connecting to ad-hoc (or peer-to-peer) wifi networks. |
|
Ports |
USB-C (2.0) connector for charging; microSD slot for external storage. |
|
Audio |
3.5 mm stereo jack and dual integrated speakers; external volume controls. |
|
Sensors |
Accelerometer, ambient light sensors |
|
Camera specs |
2 MP front-facing and 5MP rear-facing cameras with 720p HD video recording |
|
Printing |
Printing documents to a nearby wifi enabled printer is supported. Learn more here. |
|
Microphones |
2 built in microphones |
|
Location services |
Location-based services via wifi |
|
Available colors |
Slate with soft touch finish |
|
Bluetooth connectivity |
Built-in Bluetooth 5.0 LE with support for A2DP compatible stereo headphone, speakers, microphone, and LE accessories |
|
Accessibility features |
VoiceView screen reader enables access to the vast majority of Fire tablet features for users who are blind or visually impaired using text-to-speech or a connected refreshable braille display. Screen magnifier enables viewers to zoom in and out, and pan around the screen. Fire tablets also include accessibility settings for Closed Captioning, Font Size, High Contrast Text, Color Inversion, Color Correction, and Convert Stereo to Mono audio. (Captions are not available for all content.) Learn more about these accessibility features |
|
Alexa privacy features |
Alexa and Fire HD 10 Plus are designed to protect your privacy. For example, you can view and delete your voice recordings or use the Alexa Hands-Free Mode on/off toggle at any time. |
|
Warranty and service |
1-year limited warranty and service included. Optional 1year, 2-year, and 3-year extended warranty available for U.S. customers sold separately. Use of Fire HD 10 tablet is subject to Amazon's Conditions of Use and these terms. |
|
Included in the box |
Fire HD 10 Plus tablet, USB-C (2.0) cable, 9W power adapter, and Quick Start Guide |
|
Generation |
11th generation, 2021 release |
|
Software Security Updates |
This device receives guaranteed software security updates until at least four years after the device is last available for purchase as a new unit on our websites. Learn more about these software security updates. If you already own a Fire tablet, visit Manage Your Content and Devices for information specific to your device. |
Sustainability features
This product has sustainability features recognized by trusted certifications.
Carbon impact
Carbon emissions from the lifecycle of this product were reduced compared to similar products or previous models.
As certified by
Reducing CO2 The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full lifecycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.
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Bigger and Better! *Update*
This is my third Kindle Fire device. I had the HDX for years then gifted it to my son. I then ordered the 8 Plus most recently and have generally enjoyed it. However, as someone that has a giant phone with me, I came to realize that the screen just wasn’t big enough to justify using it regularly. Enter the new HD 10 Plus with its larger screen. My assumption was that, for the most part, this would basically be a larger version the 8. Generally, my assumption was correct but Amazon did a very nice job of tweaking some areas that desperately needed it. I will detail some of those tweaks here but, at its core, this tablet is still very much just a very reasonably priced entertainment device. I think some folks misunderstand the intent from Amazon here. The Fire line up is designed to meet the demands of most tablet owner’s needs; streaming music, streaming Prime Video / Hulu / Netflix, handling emails, general web browsing and more. I know, Amazon is offering a “productivity bundle” here and it is nice to see Amazon trying to make these more flexible but, make no mistake, there is a reason that companies like Apple and Samsung charge so much more for their devices. However, if you aren’t expecting an iPad like experience, I think most folks should be genuinely happy with the HD 10 Plus. It does an awful lot incredibly well! Here is the breakdown:-The Screen: One of my biggest complaints about the Fire 8 Plus was the screen. It felt dull and lifeless to me. Functional and fine for a movie or bopping around online indoors but not a vibrant experience. Part of the issue is, so many of us have phones with these crazy perfect panels on them now. HD+, FHD+, WQHD+, and more! Plus, some of have adaptive refresh rates. I mean these screens are amazing today! These phones often cost over $1,000. So, for devices that retail at less than $250, it would not be fair to expect that level of screen quality. That being said, Amazon has definitely improved things here. We get 1080p HD and the screen does not feel as laggy or slow to me. Further, it is noticeably brighter to my eyes which was probably my single biggest complaint about the 8. You will not want to try and stream a show on a bright day on the beach, but it just looks and performs better overall. Combined now with the bigger screen size and I think this panel might actually be a strength of the new 10. Well done!-Form Factor: I loved the Fire 8 Plus with one big nitpick: GIGANTIC bezels! This 10 still has big ones but they feel so much smaller to me. Good stuff. The device feels good in the hand. Solid! Amazon claims a twelve-hour battery. I am seeing at least that. This thing is a beast with battery life!! Charging is handled via USBC or wireless. There is an included 9W brick but make sure to find a 15W brick as that is this tablet’s max charging capability. You will see much faster speeds. I have not had to recharge yet but figure around three hours. As with the last gen 8 Plus the wireless charging was a great inclusion at this price Amazon! With 4GB of RAM and a slightly upgraded RealTek processor, I was expecting this to be faster and smoother. Frankly, I am just not sure. Maybe a little bit. It handles everything I have thrown at it. It is a marginal improvement over the last 8 Plus in this regard. If you were hoping for huge speed and performance upgrades over the 8 Plus, do not bother here. It is smoother but it is somewhat negligible. Amazon is claiming almost 2x the durability in drop testing over the latest iPad 10.2 with significantly strengthened glass. Time will tell on that, but this is good news. Additionally, like the 8 Plus, this can be dropped in Amazon’s $50 wireless dock and it will basically become an Echo Show. Pretty slick! I opted for the 64GB model (there is also 32GB) but you can add up to 1TB via expandable memory. Unlike many others, Amazon still supports a good old-fashioned 3.5mm stereo jack. There is a 2MP front-facing camera and a 5MP rear camera that shoots up to 720p video. If you have a smartphone built in the last 4 years, you will want to skip anything but, perhaps, a Zoom meeting. The cameras produce below average images by today’s standards. This is an okay place to make a save in my opinion. The speakers here are improved over the 8 Plus but are still just average.-Connectivity: You get 2.4 GHz and 5.0 GHz WiFi here for networking and Bluetooth 5.0 LE. In my experience so far, I have had very stable WiFi connection to my home network with solid range. Additionally, as I would expect with this version of Bluetooth, my connection to my ear buds has been strong and can get 50’ plus of range.-Other Important Thoughts: I cannot find any codec support from either Amazon or Realtek. I did not anticipate that here. Despite that, I see very little latency when streaming video. Know though that, when streaming music services, do not bother with cranking up the stream quality. This device will not handle anything but fairly compressed audio. Fine in a pinch but an iPhone with AAC or an Android with AptX (at a minimum) will sound better. Amazon does let you go to split screen here to take advantage of the bigger real estate. I do not anticipate using it but you could watch a video on Netflix and answer emails at the same time. Might be handy to some. You will hear grumbling about the Amazon app store in some of the reviews. It happens every time they release a new device. As a long time Fire tablet and Android user, I will say that I have never understood Amazon’s decision here. Just so much work for a substandard result! That said, I doubt too many of you will find many apps missing. Amazon has given us access to all the big-name apps here. There might be some niche missing stuff but 98% of consumers will likely be pleased here. If you are wondering whether to pay for ad removal or not, I always go for the ads. Only on my reading Kindle’s have I paid to remove them. It is not expensive to remove them, but they are only on the lock screen. I swipe the screen and they disappear. Inconsequential to me but, if they bother you, you can pay any time (even after purchase) to remove them so, if you are a first time Fire buyer, I recommend taking the save initially to see how you feel about them. Also, plan on buying the Amazon brand case. It has a premium feel and protects the tablet nicely. It also offers a unique approach to standing the device both in portrait and landscape modes. Well done.Conclusion:So, I need to spend more time here and will update as I go but, given the similarities to the 8 Plus, I am confident in my early recommendation. In comparison, I just cannot tell you guys what a difference the size difference makes. Between the smaller bezels and the increased screen size, this feels like a completely different device. The bigger brighter screen just makes consuming all forms of media a much better experience. I did not opt for the “Productivity Package” because, candidly, I just cannot see using this device for work stuff. The point of Fire devices, at least for me, is to just have an inexpensive entertainment machine. Again, I hate to dismiss the idea without trying it but I just do not think a RealTek processor is capable of creating a really robust experience for work and it doesn’t matter how many free Microsoft apps you get thrown into the deal. At just over $200, I am perfectly fine with this. I embrace what Amazon has created here. One other important note: If you have an old Fire device, like the HDX lying around, Amazon gives you 20% off here and $15 for the device, assuming it is still operational. That was a $60 savings for me which is much more than the device was worth. The HD 10 Plus is a well-made high value device that makes entertainment on the fly easy. Whether you want to watch something on Amazon or HBO, do some gaming, fire off some emails, or just surf around the net, this 10.1” Fire tablet will put a smile on your face. I will update this review as I go here but, at least for me, this is an easy recommendation. Nice work to the Amazon team here yet again!*Update* So it has been over a week and I am more pleased than I was initially. This is exactly what I wanted. The screen is really good. I no longer miss my S21 Ultra when watching video during my elliptical sessions. It is also snappier than I thought initially. Moving around the tablet and interacting with various apps feels more responsive than the last 8 to me for sure. Amazon does include the AAC codec here so Apple users will have optimized audio when listening to music. I finally found that information. All and all, for the price, I continue to be amazed. Will update further but buy with complete confidence.
Top reviews from the United States
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Reviewed in the United States on May 26, 2021
This is my third Kindle Fire device. I had the HDX for years then gifted it to my son. I then ordered the 8 Plus most recently and have generally enjoyed it. However, as someone that has a giant phone with me, I came to realize that the screen just wasn’t big enough to justify using it regularly. Enter the new HD 10 Plus with its larger screen. My assumption was that, for the most part, this would basically be a larger version the 8. Generally, my assumption was correct but Amazon did a very nice job of tweaking some areas that desperately needed it. I will detail some of those tweaks here but, at its core, this tablet is still very much just a very reasonably priced entertainment device. I think some folks misunderstand the intent from Amazon here. The Fire line up is designed to meet the demands of most tablet owner’s needs; streaming music, streaming Prime Video / Hulu / Netflix, handling emails, general web browsing and more. I know, Amazon is offering a “productivity bundle” here and it is nice to see Amazon trying to make these more flexible but, make no mistake, there is a reason that companies like Apple and Samsung charge so much more for their devices. However, if you aren’t expecting an iPad like experience, I think most folks should be genuinely happy with the HD 10 Plus. It does an awful lot incredibly well! Here is the breakdown:
-The Screen: One of my biggest complaints about the Fire 8 Plus was the screen. It felt dull and lifeless to me. Functional and fine for a movie or bopping around online indoors but not a vibrant experience. Part of the issue is, so many of us have phones with these crazy perfect panels on them now. HD+, FHD+, WQHD+, and more! Plus, some of have adaptive refresh rates. I mean these screens are amazing today! These phones often cost over $1,000. So, for devices that retail at less than $250, it would not be fair to expect that level of screen quality. That being said, Amazon has definitely improved things here. We get 1080p HD and the screen does not feel as laggy or slow to me. Further, it is noticeably brighter to my eyes which was probably my single biggest complaint about the 8. You will not want to try and stream a show on a bright day on the beach, but it just looks and performs better overall. Combined now with the bigger screen size and I think this panel might actually be a strength of the new 10. Well done!
-Form Factor: I loved the Fire 8 Plus with one big nitpick: GIGANTIC bezels! This 10 still has big ones but they feel so much smaller to me. Good stuff. The device feels good in the hand. Solid! Amazon claims a twelve-hour battery. I am seeing at least that. This thing is a beast with battery life!! Charging is handled via USBC or wireless. There is an included 9W brick but make sure to find a 15W brick as that is this tablet’s max charging capability. You will see much faster speeds. I have not had to recharge yet but figure around three hours. As with the last gen 8 Plus the wireless charging was a great inclusion at this price Amazon! With 4GB of RAM and a slightly upgraded RealTek processor, I was expecting this to be faster and smoother. Frankly, I am just not sure. Maybe a little bit. It handles everything I have thrown at it. It is a marginal improvement over the last 8 Plus in this regard. If you were hoping for huge speed and performance upgrades over the 8 Plus, do not bother here. It is smoother but it is somewhat negligible. Amazon is claiming almost 2x the durability in drop testing over the latest iPad 10.2 with significantly strengthened glass. Time will tell on that, but this is good news. Additionally, like the 8 Plus, this can be dropped in Amazon’s $50 wireless dock and it will basically become an Echo Show. Pretty slick! I opted for the 64GB model (there is also 32GB) but you can add up to 1TB via expandable memory. Unlike many others, Amazon still supports a good old-fashioned 3.5mm stereo jack. There is a 2MP front-facing camera and a 5MP rear camera that shoots up to 720p video. If you have a smartphone built in the last 4 years, you will want to skip anything but, perhaps, a Zoom meeting. The cameras produce below average images by today’s standards. This is an okay place to make a save in my opinion. The speakers here are improved over the 8 Plus but are still just average.
-Connectivity: You get 2.4 GHz and 5.0 GHz WiFi here for networking and Bluetooth 5.0 LE. In my experience so far, I have had very stable WiFi connection to my home network with solid range. Additionally, as I would expect with this version of Bluetooth, my connection to my ear buds has been strong and can get 50’ plus of range.
-Other Important Thoughts: I cannot find any codec support from either Amazon or Realtek. I did not anticipate that here. Despite that, I see very little latency when streaming video. Know though that, when streaming music services, do not bother with cranking up the stream quality. This device will not handle anything but fairly compressed audio. Fine in a pinch but an iPhone with AAC or an Android with AptX (at a minimum) will sound better. Amazon does let you go to split screen here to take advantage of the bigger real estate. I do not anticipate using it but you could watch a video on Netflix and answer emails at the same time. Might be handy to some. You will hear grumbling about the Amazon app store in some of the reviews. It happens every time they release a new device. As a long time Fire tablet and Android user, I will say that I have never understood Amazon’s decision here. Just so much work for a substandard result! That said, I doubt too many of you will find many apps missing. Amazon has given us access to all the big-name apps here. There might be some niche missing stuff but 98% of consumers will likely be pleased here. If you are wondering whether to pay for ad removal or not, I always go for the ads. Only on my reading Kindle’s have I paid to remove them. It is not expensive to remove them, but they are only on the lock screen. I swipe the screen and they disappear. Inconsequential to me but, if they bother you, you can pay any time (even after purchase) to remove them so, if you are a first time Fire buyer, I recommend taking the save initially to see how you feel about them. Also, plan on buying the Amazon brand case. It has a premium feel and protects the tablet nicely. It also offers a unique approach to standing the device both in portrait and landscape modes. Well done.
Conclusion:
So, I need to spend more time here and will update as I go but, given the similarities to the 8 Plus, I am confident in my early recommendation. In comparison, I just cannot tell you guys what a difference the size difference makes. Between the smaller bezels and the increased screen size, this feels like a completely different device. The bigger brighter screen just makes consuming all forms of media a much better experience. I did not opt for the “Productivity Package” because, candidly, I just cannot see using this device for work stuff. The point of Fire devices, at least for me, is to just have an inexpensive entertainment machine. Again, I hate to dismiss the idea without trying it but I just do not think a RealTek processor is capable of creating a really robust experience for work and it doesn’t matter how many free Microsoft apps you get thrown into the deal. At just over $200, I am perfectly fine with this. I embrace what Amazon has created here. One other important note: If you have an old Fire device, like the HDX lying around, Amazon gives you 20% off here and $15 for the device, assuming it is still operational. That was a $60 savings for me which is much more than the device was worth. The HD 10 Plus is a well-made high value device that makes entertainment on the fly easy. Whether you want to watch something on Amazon or HBO, do some gaming, fire off some emails, or just surf around the net, this 10.1” Fire tablet will put a smile on your face. I will update this review as I go here but, at least for me, this is an easy recommendation. Nice work to the Amazon team here yet again!
*Update* So it has been over a week and I am more pleased than I was initially. This is exactly what I wanted. The screen is really good. I no longer miss my S21 Ultra when watching video during my elliptical sessions. It is also snappier than I thought initially. Moving around the tablet and interacting with various apps feels more responsive than the last 8 to me for sure. Amazon does include the AAC codec here so Apple users will have optimized audio when listening to music. I finally found that information. All and all, for the price, I continue to be amazed. Will update further but buy with complete confidence.
-The Screen: One of my biggest complaints about the Fire 8 Plus was the screen. It felt dull and lifeless to me. Functional and fine for a movie or bopping around online indoors but not a vibrant experience. Part of the issue is, so many of us have phones with these crazy perfect panels on them now. HD+, FHD+, WQHD+, and more! Plus, some of have adaptive refresh rates. I mean these screens are amazing today! These phones often cost over $1,000. So, for devices that retail at less than $250, it would not be fair to expect that level of screen quality. That being said, Amazon has definitely improved things here. We get 1080p HD and the screen does not feel as laggy or slow to me. Further, it is noticeably brighter to my eyes which was probably my single biggest complaint about the 8. You will not want to try and stream a show on a bright day on the beach, but it just looks and performs better overall. Combined now with the bigger screen size and I think this panel might actually be a strength of the new 10. Well done!
-Form Factor: I loved the Fire 8 Plus with one big nitpick: GIGANTIC bezels! This 10 still has big ones but they feel so much smaller to me. Good stuff. The device feels good in the hand. Solid! Amazon claims a twelve-hour battery. I am seeing at least that. This thing is a beast with battery life!! Charging is handled via USBC or wireless. There is an included 9W brick but make sure to find a 15W brick as that is this tablet’s max charging capability. You will see much faster speeds. I have not had to recharge yet but figure around three hours. As with the last gen 8 Plus the wireless charging was a great inclusion at this price Amazon! With 4GB of RAM and a slightly upgraded RealTek processor, I was expecting this to be faster and smoother. Frankly, I am just not sure. Maybe a little bit. It handles everything I have thrown at it. It is a marginal improvement over the last 8 Plus in this regard. If you were hoping for huge speed and performance upgrades over the 8 Plus, do not bother here. It is smoother but it is somewhat negligible. Amazon is claiming almost 2x the durability in drop testing over the latest iPad 10.2 with significantly strengthened glass. Time will tell on that, but this is good news. Additionally, like the 8 Plus, this can be dropped in Amazon’s $50 wireless dock and it will basically become an Echo Show. Pretty slick! I opted for the 64GB model (there is also 32GB) but you can add up to 1TB via expandable memory. Unlike many others, Amazon still supports a good old-fashioned 3.5mm stereo jack. There is a 2MP front-facing camera and a 5MP rear camera that shoots up to 720p video. If you have a smartphone built in the last 4 years, you will want to skip anything but, perhaps, a Zoom meeting. The cameras produce below average images by today’s standards. This is an okay place to make a save in my opinion. The speakers here are improved over the 8 Plus but are still just average.
-Connectivity: You get 2.4 GHz and 5.0 GHz WiFi here for networking and Bluetooth 5.0 LE. In my experience so far, I have had very stable WiFi connection to my home network with solid range. Additionally, as I would expect with this version of Bluetooth, my connection to my ear buds has been strong and can get 50’ plus of range.
-Other Important Thoughts: I cannot find any codec support from either Amazon or Realtek. I did not anticipate that here. Despite that, I see very little latency when streaming video. Know though that, when streaming music services, do not bother with cranking up the stream quality. This device will not handle anything but fairly compressed audio. Fine in a pinch but an iPhone with AAC or an Android with AptX (at a minimum) will sound better. Amazon does let you go to split screen here to take advantage of the bigger real estate. I do not anticipate using it but you could watch a video on Netflix and answer emails at the same time. Might be handy to some. You will hear grumbling about the Amazon app store in some of the reviews. It happens every time they release a new device. As a long time Fire tablet and Android user, I will say that I have never understood Amazon’s decision here. Just so much work for a substandard result! That said, I doubt too many of you will find many apps missing. Amazon has given us access to all the big-name apps here. There might be some niche missing stuff but 98% of consumers will likely be pleased here. If you are wondering whether to pay for ad removal or not, I always go for the ads. Only on my reading Kindle’s have I paid to remove them. It is not expensive to remove them, but they are only on the lock screen. I swipe the screen and they disappear. Inconsequential to me but, if they bother you, you can pay any time (even after purchase) to remove them so, if you are a first time Fire buyer, I recommend taking the save initially to see how you feel about them. Also, plan on buying the Amazon brand case. It has a premium feel and protects the tablet nicely. It also offers a unique approach to standing the device both in portrait and landscape modes. Well done.
Conclusion:
So, I need to spend more time here and will update as I go but, given the similarities to the 8 Plus, I am confident in my early recommendation. In comparison, I just cannot tell you guys what a difference the size difference makes. Between the smaller bezels and the increased screen size, this feels like a completely different device. The bigger brighter screen just makes consuming all forms of media a much better experience. I did not opt for the “Productivity Package” because, candidly, I just cannot see using this device for work stuff. The point of Fire devices, at least for me, is to just have an inexpensive entertainment machine. Again, I hate to dismiss the idea without trying it but I just do not think a RealTek processor is capable of creating a really robust experience for work and it doesn’t matter how many free Microsoft apps you get thrown into the deal. At just over $200, I am perfectly fine with this. I embrace what Amazon has created here. One other important note: If you have an old Fire device, like the HDX lying around, Amazon gives you 20% off here and $15 for the device, assuming it is still operational. That was a $60 savings for me which is much more than the device was worth. The HD 10 Plus is a well-made high value device that makes entertainment on the fly easy. Whether you want to watch something on Amazon or HBO, do some gaming, fire off some emails, or just surf around the net, this 10.1” Fire tablet will put a smile on your face. I will update this review as I go here but, at least for me, this is an easy recommendation. Nice work to the Amazon team here yet again!
*Update* So it has been over a week and I am more pleased than I was initially. This is exactly what I wanted. The screen is really good. I no longer miss my S21 Ultra when watching video during my elliptical sessions. It is also snappier than I thought initially. Moving around the tablet and interacting with various apps feels more responsive than the last 8 to me for sure. Amazon does include the AAC codec here so Apple users will have optimized audio when listening to music. I finally found that information. All and all, for the price, I continue to be amazed. Will update further but buy with complete confidence.
Images in this review
Reviewed in the United States on January 9, 2023
