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IV

Double vinyl

4.9 4.9 out of 5 stars 388 ratings
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Vinyl, March 21, 2022
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About

The best ideas are often the simplest. Witness the rise of Innovative Leisure. When the Los Angeles imprint started releasing records a decade ago, Enter the label founded by Jamie Strong and Nate Nelson. Alongside their breakout artist, creative director, and partner Hanni El Khatib, Innovative Leisure upended the old notions of what a label could be. Suddenly, the idea of releasing soul and funk, jazz and hip-hop, garage rock and house, disco and punk and a little psychedelic Thai rock, no longer seemed strange. The only sonic principle that mattered was quality.

The genesis of IL traces back to the legendary independent label, Stones Throw Records. It was there where Strong, the label’s head of sales and marketing became close with Nelson, the head of digital, sync licenses, and publishing. In the latter years of the last decade, Nelson had begun pressing up 7” and 12” inch singles of records from artists like Freddie Gibbs and Machinedrum. Around the same time, Strong took a trip to San Francisco and visited a friend who worked at HUF Worldwide, the popular skateboard company and streetwear brand. The friend convinced El Khatib, then HUF’s creative director, to give his self-pressed demo to Strong. Immediately blown away, Strong returned to L.A. and played it for the similarly impressed Nelson. The pair decided to partner up and release the record under the fledgling Innovative Leisure name. The rest is history.

El Khatib’s debut Will the Guns Come Out became a smash, earning critical raves, magazine covers, and big licensing syncs. Sensing that they had reached a creative ceiling under the Stones Throw aegis, Strong and Nelson struck out on their own, signing Nick Waterhouse, whose fusion of modern soul and garage rock quickly became its own sensation. A distribution deal was in the works, but for the time being, they continued to run the label out of Nelson’s dining room. Then came Rhye, originally the duo of Mike Milosh and Robin Hannibal of Quadron. The latter had been long-time friends with Nelson and Strong, and wowed them with the band’s early demos. The fledgling IL partners proposed making it a full bore endeavor, signed a deal, and fostered the transcontinental recodings sesions (Milosh was living in Berlin at the time). Hanni conceived the visual creative and the concept to keep things mysterious -- so as to compliment the orphic experimental R&B. The first single and video immediately sparked a major label feeding frenzy, which allowed IL to sell the contract to Universal, and thus, eventually expand their own staff and artist roster.

Innovative Leisure was on the map as one of the labels that would help define the coming decade. It helped that they had already brought on El Khatib as creative director and a full partner, one who helped design a brilliant artistic sensibility for the label -- one that incorporated past and future, punk and streetwear, something as eclectic and imaginative as the label’s artists themselves.

The track record speaks for itself. IL released the first two records by the Allah-Las, who became one of the most important bands of the garage rock revival. Acting on instinct, Strong and Nelson flew to Toronto to check out a bunch of teenage jazz students who had created a small online buzz for their DOOM and Odd Future covers. It began the label’s working relationship with BADBADNOTGOOD, a band that has played a major role in ushering in the modern jazz renaissance. The label’s list of classic albums is long and includes the likes of Nosaj Thing and Classixx, De Lux, Claude Fontaine, Tijuana Panthers, Jonah Yano, and J-E-T-S (Jimmy Edgar and Machinedrum). That’s just the abridged version.

Over the last decade, Innovative Leisure has managed to become one of a distinct brand without relying on a narrow interpretation of what that brand can be. And not only has the label achieved commercial success, its bands have more critically redefined the possibilities of modern sound. What’s more crucial is that they have retained their restless boundary-pushing spirit, cultivating both the gifts of artists new to the imprint (Edgar, Fontaine, Yano, Lionel Boy) as the continued evolution of label vets like Hanni and Waterhouse.

- - Jeff Weiss

Track Listings

1 And That, Too
2 Speaking Gently
3 Time Moves Slow (Feat. Sam Herring)
4 Confessions PT II (Feat. Colin Stetson)
5 Lavender (Feat. Kaytranada)
6 Chompy's Paradise
7 IV
8 Hyssop of Love (Feat. Mick Jenkins)
9 Structure No. 3
10 In Your Eyes (Feat. Charlotte Day Wilson)
11 Cashmere

Editorial Reviews

BADBADBADNOTGOOD is the talented young quartet of Matthew Tavares on keys, Chester Hansen on bass, Alex Sowinski on drums & Leland Whitty on saxophone. They formed and became inseparable friends at Humber College’s Music Performance program in 2011 and have been on a critically acclaimed, rule bending musical journey ever since. BBNG took the music world by storm with their 2014 LP, III, a brash yet refined record of angular jazz improvisations, lush ballads, kraut rock, & futuristic hip-hop tinged rhythms which led to a couple years of touring the world & collaborating with some of the best and brightest artists around the globe. The boys are back with the new album IV, their most impressive and highly anticipated project yet. IV continues their forward thinking progression, sounding something like a jam session in space between Can, John Coltrane, Herbie Hancock’s Headhunters, Weather Report, Arthur Russell & MF DOOM. With tracks like “Time Moves Slow” featuring haunting vocals from Sam Herring of Future Islands, the syncopated groove of “Lavender,” a collaboration with Montreal based producer Kaytranada, the rumbling fusion build of “Confessions Pt. II” featuring Colin Stetson on the bass sax, “Love” which is highlighted with smokey left field raps from Mick Jenkins & the epic chords of “Speaking Gently,” IV is an exploration in post-genre virtuosity. Out Summer 2016 on Innovative Leisure Records, BBNG prove yet again that the possibilities & discovery in their musical quest are infinite.

Product details

  • Product Dimensions ‏ : ‎ 12.5 x 12.1 x 0.2 inches; 1.05 Pounds
  • Manufacturer ‏ : ‎ Innovative Leisure
  • Item model number ‏ : ‎ LP-IL-2034
  • Original Release Date ‏ : ‎ 2022
  • Date First Available ‏ : ‎ May 24, 2016
  • Label ‏ : ‎ Innovative Leisure
  • ASIN ‏ : ‎ B01FIB7N4Q
  • Country of Origin ‏ : ‎ USA
  • Number of discs ‏ : ‎ 2
  • Customer Reviews:
    4.9 4.9 out of 5 stars 388 ratings

Customer reviews

4.9 out of 5 stars
4.9 out of 5
388 global ratings
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Reviewed in the United States on November 6, 2023
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5.0 out of 5 stars W
Reviewed in the United States on February 11, 2023
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Reviewed in the United States on March 27, 2017
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Javier Vite Ceballos
5.0 out of 5 stars Gran disco
Reviewed in Mexico on February 4, 2023
One person found this helpful
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vespastico
5.0 out of 5 stars mauvais mauvais pas gentil 4
Reviewed in France on January 12, 2023
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vespastico
5.0 out of 5 stars mauvais mauvais pas gentil 4
Reviewed in France on January 12, 2023
Incroyable pressage qualitatif, 2 beaux disques lourds emballés dans une pochette ouvrante type gatefold avec sous pochettes haut de gamme avec 1 revêtement intérieur antistatique + une pochette extérieure refermable, des goodies ; cartes plastique mp3 et 1 carte illustrée .
Je ne commenterait pas la musique du groupe car ce n’est pas l’objet de la notation . Chacun sait que ce sont des artistes renommés à juste titre et sans doute leur meilleur album avant la séparation avec Mattew Tavares…
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Carsten Klemann
5.0 out of 5 stars New Jazz with a Hip Hop edge
Reviewed in Germany on May 7, 2021
Jason Janarious
5.0 out of 5 stars GOOD GOOD not Bad😆
Reviewed in Canada on April 15, 2018
One person found this helpful
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B. L. Head
5.0 out of 5 stars Terrific album .. very nice vinyl pressing
Reviewed in the United Kingdom on June 22, 2019