So, I’ll start off by saying that back in 2020 when I was shopping for an OLED to replace my base model Samsung QLED, I looked at both 55” LG and Sony. The C9 was $1,500 and the comparable Sony was $2,500. A $1,000 difference! Yes, the Sony had a better picture, but not a $1,000 better!Fast forward to now… and I just bought this 77” Sony A80J OLED for $2,600!! What I’m getting at here is that right now…this is easily the BEST value:performance on the market!I received the TV a couple weeks ago and have enjoyed enough content to give an honest opinion on it…This TV is absolutely phenomenal!First off, at 77”, this thing is MASSIVE! When I first received it and saw it in the box, I was like “holy sh*t!!” It’s a wall and it’s truly a personal theater experience!The picture quality is something I’ve never experienced before… the CLARITY of this panel is absolutely INSANE! Movies and shows actually have DEPTH to them. The picture is SO real and lifelike that in some scenes you truly do feel like you’re there in the scene! The Cognitive Processor XR is REAL and it’s insane!Coming from my 55” LG C9, I honestly wasn’t expecting a crazy leap in picture quality considering that’s an OLED TV too…. I was wrong…. This TV blows me away every time I turn it on!I’ve watched The Martian and John Wick 3 in Dolby Vision. John Wick 3 was an absolute eye-gasm on this TV! I felt like I was THERE! The Martian was SO crisp and detailed! His helmet, the sand, again… I felt like I was IN THE MOVIE at times!Gaming on this panel is simply on another level! I’ve been playing Ghost of Tsushima on my PS5 and this TV has me completely reinvested in the game! I work a lot so my gaming time has fallen off…. But, seeing the game on THIS TV, I cannot take my eyes off it! Gaming, to me, is really where the Cognitive Processor XR flexes its beastly power! Playing Ghost of Tsushima, every house, every blade of grass, the mud, things around houses like carriages; ABSURDLY detailed and realistic! You have to experience it to believe! It’s like playing the game for the first time, every time! And if you own a PS5, the A80J has exclusive features for the PS5 which are auto HDR and auto Tone Mapping. Basically, the A80J communicates with the PS5 to deliver a PERFECT picture! Like PERFECT! You don’t have to make ANY adjustments. The TV does it for you. It tells you as soon as you calibrate HDR on the PS5 that it’s done it for you. You don’t have to touch anything!Another cool feature are the various picture modes this TV offers. “Custom” is essentially the TV intelligently calibrating to whatever you’re watching, and it works beautifully! Then there’s a dedicated “Netflix Calibrated Mode” which is Netflix perfected, as well as “IMAX Enhanced” which is mainly for Sony’s Bravia Core service that offers titles in IMAX quality with DTS. Both of which might be exclusive to Sony TVs. I don’t know of any other TV manufacturer that has them.The sound this TV produces is also really good. There are actuators behind the panel that vibrate to produce sound with pinpoint on-screen accuracy and incredible crispness! I personally have Sony’s A7000 sound system(bought with the LG, HIGHLY RECOMMEND) so the TV is used as a center channel. Fantastic!Finally, the A80J uses Google TV OS and I must say, it’s great! The UI is very intuitive. Searching for something on the Home Screen is fantastic. Search any genre and it pulls up all kinds of titles from all services that offer the title and you can jump to them directly from the Home Screen!Overall, in my opinion, this TV is EASILY the best OLED currently on the market especially at its price! The 77” uses LG’s EVO panel so the brightness is good even in a bright room. Definitely brighter than my C9 was. The A90J in comparison videos looks to be about 10% brighter and that’s mainly in fine HDR highlights(10% window). Also, just to note, before deciding on this TV, I went to Best Buy to look at them all and I saw the Samsung S95B. You know, the one everyone is crazy about, because it’s QD-OLED…. Well, I’ll say this… the S95B probably had the most fake looking picture I’ve ever seen on any TV…. The reds were eye-searing and the greens were damn near neon…. The picture was beyond saturated and fake looking. It was ridiculous…. Just my two cents there….If you’re in the market, BUY THIS TV!! Like NOW!! Before it gets discontinued…. The picture quality is truly beyond words! Even my fiancé, who’s not a tech person, has commented on the picture quality. Especially when I’m playing my PS5 saying “it’s so lifelike!” Yes, it is!! 😁