I've had experience with a number of devices, and this one is my favorite.
My priorities:
Fast streaming/minimal lag
Easy to navigate
Access to shows of interest
Ability to preview as i fast forward or rewind
Apple TV:
Expensive
Can't preview or issues with some of the apps that was frustrating. it wanted to rewind or fast foward instead of clicking to the screen section you wanted with a preview. This really killed the device for me.
Easy to overshoot if you used the finger swipe option to quickly move fast-forward or rewind.
User interface, for the most part is decent and fast except for how navigates while playing.
Fire TV
Built to sell products instead of show shows, laggy, and for whatever reason I hated interacting with this device. Not being able to easily access the content I wanted due to poor organization really rubbed me the wrong way.
Pro - ability to bootleg shows, but not something I'm into and I only checked this out during the first weeks of covid.
I want to emphasize the lag issues. This is built as cheap as possible to minimally meet requirements to function and it shows.
Roku
So, now that I have the other devices out of the way, and ignore my LG streaming which is my favorite, I'll speak to this device and why it has my vote.
This device is surprisingly fast. I didn't expect a device that was almost as responsive as my apple TV and LG TV. This is slightly slower but barely and no lag which is the most critical thing for me.
We got this for the British Bake-off access which led to an unexpected cool thing. The discovery of the free shows, if you don't absolutely hate commercials. For the complete British Bake-off experience, we mute the commercials. So, the additional channels that Roku provides has made it continue to be useful.
Roku allows a preview of channels as I fast forward through it.
Roku does have an issues with some apps where I need to log out and go back in so the remote works correctly. I'm not sure if that's a bad app issue or the device but a quick back and in fixes. The apple device has never crashed or become buggy on me. The Firestick has, but it's cheap.
The price is significantly cheaper than apple making the Roku a no brainer.
Unlike the apple TV, which requires counter space, this plugs into the back of the TV and is hidden away.
Now, an issue I had when I first turned on is that my remote was not communicating with the device. I was extremely annoyed as this was an early Christmas present for my wife, and I wanted it to function within a certain time window so a return and replace would have ruined it. The device showed the remotes power but didn't communicate. After resetting the device, the remote works fine now. If you run into an issue, try resetting the device.
4k streaming? It's okay. I didn't do a side by side. It has 4k.
Navigation? It's simple enough but could be made better. I thought the last version of the Fire TV was worse. The apple TV does shine in this area on most apps I played with. My biggest gripe with navigation in Roku is that marking something as favorite and then LOCATING the favorites from Roku's channels and free shows, was not intuitive. I did eventually find my favorites, but that was frustrating. Additionally, the channel/app/inventory searching involves clicking to the right instead of down.
So, speed is slightly less than Apple, but barely. Navigation is slightly less easy based on the layout vs apple, and i think it's better than the Fire the last time I used that thing. The Roku has a nice access to misc. free channels. Its price is a quarter of Apple. The fire TV? I don't consider these two in the same league.
So, if you're picking up a streaming device, I'd recommend the Roku over the other devices (except the LG TV native streaming app which is the best I've used). Performance and price are good. The only reason to avoid is if it doesn't have access to what you want to watch. For me, it filled in the gaps and provided baking shows that we otherwise didn't have access to.
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From the manufacturer
Roku Players
 Roku Streaming Stick 4K |  Roku Express |  Roku Express 4K+ |  Roku Express 4K Pro |  Roku Ultra |  Roku Streambar SE | |
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Customer Reviews
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74,365
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34,640
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76,025
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666
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9,762
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1
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Price
| $39.00 | $24.99 | $29.99 | $49.99 | $96.99 | $99.99 |
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400+ Free live TV channels
| Yes | Yes | Yes | Yes | Yes | Yes |
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Picture quality
| HD, 4K, HDR10+, Dolby Vision | HD | HD, 4K, HDR10+ | HD, 4K, HDR10+ | HD, 4K, HDR10+, Dolby Vision | 4K & HDR |
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Connects to TV via
| Built-in HDMI | HDMI Cable | Premium HDMI Cable | Premium HDMI Cable | Premium HDMI Cable | Premium HDMI Cable/Optical |
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Wi-Fi & connectivity
| Fast, Long-range Wi-Fi | Fast Wi-Fi | Fast Wi-Fi | Fast Wi-Fi | Our best Wi-Fi & Ethernet | Our best Wi-Fi |
|
Voice & TV controls
| Yes | — | Yes | Yes | Yes | — |
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Headphone mode
| With mobile app | With mobile app | With mobile app | With remote & mobile app | With remote & mobile app | With Bluetooth & mobile app |
|
Rechargeable & Handsfree voice
| — | — | — | Yes | Yes | — |
|
Lost remote finder
| — | — | — | Yes | Yes | — |
|
Works with voice assistants
| Yes | Yes | Yes | Yes | Yes | Yes |
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Apple AirPlay compatible
| Yes | Yes | Yes | Yes | Yes | Yes |
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Dolby Atmos
| — | — | — | — | Yes | — |
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Built-in speakers
| — | — | — | — | — | Yes |
Compare with similar items
This Item  Roku Streaming Stick 4K | Portable Roku Streaming Device 4K/HDR/Dolby Vision, Roku Voice Remote, Free & Live TV |  |  |  |  |  | |
| Price | -22% $39.00 List: $49.99 | -25% $29.99 List: $39.99 | -5% $28.50 List: $29.99 | $59.99 | $49.99 | $96.99 |
| Delivery | Get it as soon as Thursday, May 9 | Get it as soon as Thursday, May 9 | Get it as soon as Thursday, May 9 | — | Get it as soon as Thursday, May 9 | Get it as soon as Thursday, May 9 |
| Customer Ratings | ||||||
| Stream quality | ||||||
| Voice Recognition | ||||||
| User interface | ||||||
| Volume control | ||||||
| Remote Control | ||||||
| Sold By | Amazon.com | Amazon.com | Caresour Official Store | Boosted Brands® | Amazon.com | Esquared Trading |
| memory capacity | 16 GB | 16 GB | 16 GB | 16 GB | 256 GB | 8 GB |
| connectivity tech | Wi-Fi | Wi-Fi | Wi-Fi | Wi-Fi | Wi-Fi, HDMI | Wi Fi, Bluetooth, Ethernet, USB |
| controller type | Voice Control, Remote Control | Remote Control, App Control | Remote Control | Voice Control, Remote Control | Remote Control, Voice Control, App Control | Remote Control |
| supported services | Hulu, Netflix, Pandora, Prime Video, Vudu, YouTube | Hulu, Netflix, Pandora, Prime Video, Vudu | Apple TV, Prime Video, Netflix, The Roku Channel, HBO, Showtime and Google Play, Hulu with Live TV | Apple TV, Prime Video, Netflix, The Roku Channel, HBO, Showtime and Google Play, Hulu with Live TV | Netflix, Prime Video, Pandora, Hulu, Vudu | Hulu, Netflix, Pandora, Prime Video, Vudu |
| weight | 0.9 ounces | 1.6 ounces | 1.1 ounces | 0.56 pounds | 1.6 ounces | 5.9 ounces |
Videos
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Roku Streaming Stick 4K review: The Roku stick to get
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Please watch before buying! Everything you need to know
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Roku stick is perfect for on the go streaming!
Jennifer Young
Reviews with images
TV like Brand New
At first, I was skeptical if this ROKU streaming stick 4k will work with my 12 year old Samsung Smart TV, I’m glad I took a chance and it made my TV like brand new!! Picture quality is SUPERB. Came in good perfect condition, Fast powerful streaming, It has voice search and controls, ease of use, Value for money. Btw, I live in the Caribbean and it still works! Will recommend!
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Top reviews from other countries
EAR
RAPIDEZ, FACIL INSTALAR, TAMAÑO, CALIDAD DE IMAGEN
Reviewed in Mexico on March 12, 2024Style: StickVerified Purchase
Alejandro Calderon
Excelente calidad de video
Reviewed in Mexico on April 17, 2024Style: StickVerified Purchase
Rob B
Very powerful little device!
Reviewed in Canada on October 21, 2023Style: StickVerified Purchase
