Packaging: - The keyboard is packaged well, it came nicely boxed with a key puller, a fancy envelope with a cute 'thank you', and some stickers.Hardware: - It's got a good weight to it, but the look is provided by the thin metal surrounding the sides. It's a very aggressive look, but not cheap-feeling, and none of the edges are sharp or uncomfortable in use. The visible screws are an interesting touch. The logo print is clean and good looking. - I did try to use the keypuller to see what's under the keys, but found it's too small... - My 'lock' indicator at the top right of the keyboard was mounted upside down. The picture I've included has 'numlock' and 'capslock' engaged, even though the 'scrolllock' is lit. This didn't affect usability at all, but was kind of interesting. - The phone holder at the top of the keyboard hides the bottom 1/3 of my iPhone SE when I've got it in place. I can clearly see my notifications, though, so I think it serves its purpose.Installation : - I struggled with plugging it in for a moment before looking at the plug -- the metal plug had caved in slightly, just enough to stop me. So I took a house key and gently flattened it back into shape. I wouldn't think that's a common issue, but worth mentioning. - Once plugged in, Windows discovered it easily, and it appears everything is hard-coded into the device. No software in the box or instructions to download, but everything just kinda works. - The default function keys worked perfectly and immediately. The 'lock' button seems to just lock the keyboard entirely, which is a neat feature, but not equivalent to Windows' built-in lock (Win+L).Lighting: - Good colors, bright and clean. Blue, Red, Green, Purple, Yellow, Light blue, White. The light itself is bright and clean, and pretty evenly distributed under the keys. The function keys to change brightness do so in reasonable steps. - I have pretty sensitive hearing and live in a really quiet environment, so I do hear a little high-pitched circuit whine when the LEDs are on. I have experienced this before with a few LED-heavy products around this price-range, and it's only noticeable if it's dead quiet in the house (mine is often, but I live in the middle of nowhere, so, take that with a grain of salt). Just something to consider if you have very sensitive hearing.Typing Experience: - This is the first time I've used a 'semi-mechanical' keyboard and appears to simply mean every key has a singular stiff membrane dome underneath. This does give it a satisfying tactile bump, however, and definitely closer to an MX Brown than similarly priced baseline membrane keyboards. I use a mechanical keyboard for the most part, and this doesn't feel too soft by comparison. I don't *prefer* it to tactile bump keyswitches, but it has a pretty satisfying "clunk" into place. - Keys are easy to read and pretty standard, everything is mostly where you'd expect. - It's worth knowing that the "|" and "\" character key is to the left of the enter key, rather than above it. This was a little jarring to discover by accident. I'm not personally a fan, but it took just a couple good hours of typing to forget about. Just a little extra reach when hitting the return and you're good.Overall: - If you're looking for a backlit keyboard with some good typing feel in the price range, it's hard to find any reason not to pick this one. It'd be a great gift to accessorize someone's first gaming PC and a nice option to keep on hand if you lug your machine to LANs.