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LG OLED77CXPUA Alexa Built-In CX 77-inch 4K Smart OLED TV (2020 Model)

4.7 4.7 out of 5 stars 5,634 ratings

$2,797.97

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OLED77CXPUA
Ask to play music and games, check the weather, control your smart home, and more with this smart TV.
Alexa Built-in Learn more

Alexa Built-in

This smart TV has been certified by Amazon. Select Alexa Built-in smart TVs are Push-to-Talk and require pressing and holding the button on your remote to talk to Alexa, while other smart TVs have hands-free available with Alexa. Please see product details.

Screen Size 77 Inches
Brand LG
Display Technology OLED
Resolution 4K
Refresh Rate 120 Hz
Special Feature α9 Gen 3 AI Processor 4K; ThinQ AI with the Google Assistant and Amazon Alexa Built-In; Dolby Vision IQ and Dolby Atmos; Filmmaker Mode, Works with NVIDIA G-SYNC; Smooth Gameplay; Low Input Lag and Fast Response Time; Quad Step Noise Reduction; Advanced Color Enhancer See more
Included Components Remote Control, Power Cable, E-Manual
Connectivity Technology Wireless, Bluetooth, USB, Ethernet, HDMI
Product Dimensions 10.6"D x 67.8"W x 40.3"H
Supported Internet Services Netflix, Prime Video, Hulu, Vudu, Google TV

About this item

  • LG OLED TV: Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture.
  • PIXEL LEVEL DIMMING: Millions of pixels emit their own light. Only OLED can turn pixels off completely and independently. See stunning picture, perfect black, infinite contrast and over a billion rich colors. Bluetooth Version 5.0
  • WEBOS AND MAGIC REMOTE: LG's fan-favorite webOS platform makes it surprisingly fast and easy to stream movies and shows with your favorite apps and find new obsessions based on what you like. While our Magic Remote lives up to its name with voice and motion control - just speak or simply point, scroll and click.
  • α9 GEN 3 AI PROCESSOR 4K: Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and the ability to help your TV to evolve over time.
  • GAMING: LG OLED TV is built for gaming. AI-powered picture quality transports you to the moment. Gaming features and the latest tech, like NVIDIA G-SYNC and FreeSync, give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
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Important information

Visible screen diagonal

77" / 196 cm

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This Item
LG OLED77CXPUA Alexa Built-In CX 77-inch 4K Smart OLED TV (2020 Model)
LG OLED77CXPUA Alexa Built-In CX 77-inch 4K Smart OLED TV (2020 Model)
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Price$2,797.97$1,896.95$1,276.99-29% $996.99
List:$1,399.99
$2,116.50-13% $1,996.99
List:$2,296.99
Delivery
Get it May 21 - 22
Get it May 21 - 22
Get it May 22 - 24
Get it as soon as Friday, May 17
Get it May 17 - 28
Get it May 17 - 23
Customer Ratings
Picture quality
4.7
4.6
4.7
4.6
4.7
4.6
Brightness
4.7
4.5
4.5
4.6
4.7
4.6
For gaming
4.6
4.5
4.5
4.4
4.5
4.5
Value for money
4.8
4.2
4.2
4.0
4.2
Smart Features
4.3
3.4
4.4
4.0
3.9
Sold By
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Electronic Express
display type
OLED
OLED
OLED
OLED Evo Display
OLED
OLED Evo Display
display size
77 inches
77 inches
65 inches
48 inches
77 inches
77 inches
model year
2020
2022
2022
2023
2022
2023
resolution
4K
4K
4K
4K
4K
4K
operating system
WebOS, LG ThinQ AI
webOS 22
webOS 22
WebOS
webOS 22
WebOS
hardware interface
hdmi, usb2.0, radio frequency, bluetooth 5, composite video
hdmi, lightning
hdmi, lightning
bluetooth, hdmi, ethernet, usb
hdmi
bluetooth, ethernet, hdmi, usb

What's in the box

  • Remote Control, Power Cable, E-Manual
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    Product information

    Technical Details

    Additional Information

    Warranty & Support

    Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions here.
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    LG OLED77CXPUA Alexa Built-In CX 77-inch 4K Smart OLED TV (2020 Model)

    LG OLED77CXPUA Alexa Built-In CX 77-inch 4K Smart OLED TV (2020 Model)


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    From the manufacturer

    See how OLED redefines picture quality with SELF-LIT PiXELS

    OLED CX Features

    processor

    See More of Your Content in 4K

    4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*. *Image quality of upscaled content will vary based on the source resolution.

    webos smart tv

    World's Most Intelligent TVs

    LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. *Some features require 3rd party subscription or account.

    tv

    Cinematic Sight and Sound

    Dolby Vision IQ automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

    oled gaming

    See how LG TVs give you the gaming edge

    NVIDIA G-SYNC** and FreeSync*, gives you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay. *FreeSync software update required. **NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.

    Gaming

    gsync

    G-SYNC Compatible

    Exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

    hdmi

    Smoother Gameplay for the Win

    A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support.

    1ms response time

    Low Input Lag & Response Time

    With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.

    HGiG

    More Immersive HDR Gaming

    HDR gaming drops players right into the action for a new level of immersive gaming.

    2020 LG OLED TVS

    oled cx

    OLED CX Series

    oled wx

    OLED WX Series

    oled gx

    OLED GX Series

    oled bx

    OLED BX Series

    Customer Reviews
    4.7 out of 5 stars
    5,634
    3.8 out of 5 stars
    10
    4.4 out of 5 stars
    138
    4.6 out of 5 stars
    710
    Price
    $2,797.97 $3,399.00
    Screen Size
    77", 65", 55", 48" 65" 77", 65", 55" 65", 55"
    Design
    Ultra-Thin Wallpaper Gallery Ultra-Thin
    Processor
    a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a9 Gen3 AI Processor 4K a7 Gen3 AI Processor 4K
    Cinema HDR
    Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG Dolby Vision , HDR10, HLG
    Dolby Vision IQ / Atmos
    Yes / Yes Yes / Yes Yes / Yes Yes / Yes
    Gaming
    G-SYNC, FreeSync*, VRR, HGiG HGiG G-SYNC, FreeSync*, VRR, HGiG G-SYNC, FreeSync*, VRR, HGiG
    Hands-free Voice Control
    Yes Yes
    Smart TV
    LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS LG ThinQ AI, webOS
    Voice Assistant Built-in
    Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa Google Assistant / Alexa
    Apple AirPlay 2 & HomeKit
    HDMI/USB Ports
    4/3 4/3 4/3 4/3
    Suggested Sound Bar Pairing
    LG SN8YG LG GX LG SN10YG

    Product Description

    LG OLED TV CX redefines everything you see. Once you’ve seen LG OLED TV, other TVs pale in comparison. OLED is a difference-maker for movies, shows, sports and gaming. From the gridiron to the iron throne, no detail goes unseen. And only OLED pixels emit their own light for perfect black, intense color and stunning picture backed by AI Picture Pro and AI Sound Pro, our best 4K processor, connected home features and cutting-edge gaming tech.

    Product guides and documents

    Customer reviews

    4.7 out of 5 stars
    4.7 out of 5
    5,634 global ratings

    Customers say

    Customers like the picture quality, quality and smart features of the TV. For example, they mention it has an incredible picture, great HDR and that it's the best TV you can buy right now for most applications. Some appreciate the color and black levels. That said, opinions are mixed on ease of setup, performance, and sound quality.

    AI-generated from the text of customer reviews

    483 customers mention454 positive29 negative

    Customers are satisfied with the picture quality of the television. They mention that it has a good image, 1080p material looks fantastic, and the display is awesome. They appreciate the tons of picture quality settings and the OLED is stunning. They also mention that the deep, inky, blacks and vibrant, rich color look excellent.

    "...I love the deep, inky, blacks and vibrant, rich color that I only really see on an OLED screen.I’ve wanted an OLED for years...." Read more

    "...in viewing as is 4K. The LG OLEDCX65PUA brings together a vibrant, detailed image with wonderful high dynamic range (Dolby Vision), very competent..." Read more

    "...that Samsung tv didn’t appease me, I did think it had the best minimalist design. This remote has so many f****** buttons it’s ridiculous...." Read more

    "...The native sound from the TV is great though.The video quality is exceptional and it shows everything extremely well." Read more

    295 customers mention267 positive28 negative

    Customers are satisfied with the quality of the television. For example, they mention it's the best TV they can buy right now for most applications, it'll provide the highest quality video, and it has a premium build. Some say the top part of the screen is thin.

    "...The TV stand is a very solid, very heavy stand and it works well, we used in the stand for a couple of weeks before mounting it and it was fine...." Read more

    "...better in terms of black levels, off-axis viewing, and (IMO) looks and build quality." Read more

    "...Image looks bright and clear. No screen tearing or judder and I like that it auto detected the Xbox and activated the auto low latency mode and..." Read more

    "...Picture/Image Quality: [6/5] Superb. You can't beat LG OLED, and this is no exception...." Read more

    105 customers mention74 positive31 negative

    Customers like the value of the television. They say it's well worth the money, and a great purchase. They also mention that the OLED is worth it, and that it was worth the wait.

    "...Despite these issues I think this tv is great and worth it. I’m just very particular when it comes to small thing like that so must bring it up...." Read more

    "...Despite criticisms above this is worth the splurge. Overall I love it. Will update if it goes out." Read more

    "...The biggest drawback is cost. It’s not cheap but if you can afford it the image is top notch...." Read more

    "...I paid 1397, which was a great price. But 150 shipping made it far less attractive of a steal. You only see the shipping price on checkout...." Read more

    103 customers mention93 positive10 negative

    Customers are satisfied with the color of the television. They mention that the pixel is independent and creates true blacks, with no bleeding. They also appreciate the contrast, detail, color, and clarity. Some say that the black levels are truly great, and the scenes really shine with inky blacks. They say the color is still shinny and vibrant, and that the color control options are amazing.

    "...Color was extremely close to the Panasonic (in other words it was right) and the overall picture seemed to have a lot more “pop” probably due to the..." Read more

    "...The picture, the clarity, the colors, the contrast, the shades of black are all amazing...." Read more

    "...However, the CX is better in terms of black levels, off-axis viewing, and (IMO) looks and build quality." Read more

    "...The image is so crisp and the blacks are deep and inky and the colors just seems to leap off the screen...." Read more

    91 customers mention70 positive21 negative

    Customers like the smart features of the television. They say the software is nice, easy to navigate, and full of useful apps. Some customers also mention that the picture quality and smart features work well. Overall, most are satisfied with the product's smart features.

    "...the TV is also equipped with an IR sensor and most of the functions can be accessed using a more traditional LG remote...." Read more

    "...As expected an enormous number of other services are also available. That is very convenient...." Read more

    "...The smart TV features are fine...." Read more

    "...In conclusion, this TV itself is a bit of a snob...." Read more

    158 customers mention72 positive86 negative

    Customers have mixed opinions about the performance of the television. Some mention that the features work great and are snappy. They also say that the ARC functionality works without fuss and that the switch between PS4, Nintendo, and smart TV works flawlessly. However, others say that it never seems wonderful, does not handle the show well, and is disappointing.

    "...In my testing, it did not handle the show well when I watched it in browser from my PC... because Netflix sends a more compressed stream to browsers..." Read more

    "...Now my master remote works well with the TV...." Read more

    "...Sound: [5/5] Not used at all (I have it running on an external 7.1 setup), but it's fine for on-tv sound...." Read more

    "...The TV stand is a very solid, very heavy stand and it works well, we used in the stand for a couple of weeks before mounting it and it was fine...." Read more

    147 customers mention95 positive52 negative

    Customers are mixed about the sound quality of the television. Some mention that the sound is pretty good, fairly loud, and silent. They also say that the instruments are perfectly readable and seem more or less true to actual size. However, some customers report that the audio can get into a funky state where it cuts in and out every second. They say the speakers are lousy, very tinny, and without much of a spectrum. The ratio is perfect, but the detail in dark scenes could be noisy unless it was calibrated to crush.

    "...My tablet has an AMOLED screen and so does my phone. I love the deep, inky, blacks and vibrant, rich color that I only really see on an OLED..." Read more

    "...In fact, it is superior to the low-end 2.1 sound bar, producing a "big" sound with plenty of volume, allowing me to get rid of the sound bar and get..." Read more

    "...There’s connection issues with sound at time and audio lag on PS4 which basically forces me to put it in pcm or stereo which defeats the whole point..." Read more

    "...I love the almost bezel-less appearance.The sound is great, there is a very slight delay between my TV and the soundbar that I bought so..." Read more

    110 customers mention69 positive41 negative

    Customers are mixed about the ease of setup. Some mention that it's extremely easy to set up, and fairly intuitive. They also say that connecting their earbuds was very easy, and that very little remote control programming is needed. However, other customers say that the directions suck, and it'd be too advanced for a basic user. They say it'll be annoying to get out of the box, and at 48" you need two people.

    "...It easily connected to our WiFi network and to our Apple TV 4K. Connecting the Sony UBP-X700 took a bit of finagling as the CEC needs to be enabled..." Read more

    "...Just WAY too manual and no one should have to search on Google to help set up a TV these days...." Read more

    "...Setup couldn't be easier. I had my cable box connected thru HDMI and my PS4 connected thru HDMI as well...." Read more

    "...Assembly was very easy. I thought the thinness would be a cool selling point, but in practicality, it makes it nervewracking to move...." Read more

    Pint Sized Perfection!
    5 Stars
    Pint Sized Perfection!
    I am very much an OLED fan. My tablet has an AMOLED screen and so does my phone. I love the deep, inky, blacks and vibrant, rich color that I only really see on an OLED screen.I’ve wanted an OLED for years. I actually had the money saved up nearly two years back but my problem was screen size. I simply could not fit a 55” TV in the space I had and that was the smallest OLED available. My previous TV, a Panasonic 46” G-10 filled the space I had. There was no way I could fit anything larger without completely rearranging my living space or (the horror!) ditching my favorite tower speakers and wall mounting some bookshelf speakers above the TV.I was delighted when I heard that LG was bringing out a 48” variant of its mid-range CX series. It’s widely held that LG OLEDs have pretty much the same picture quality across the model ranges. Some of the upper tier models have wafer thin mountable designs, next gen digital TV tuners (which I’d never use) and some other fancy features but, when it comes to the visuals, they’re all pretty similar.Unwrapping the TV was a little scary. It’s super thin and looks quite fragile. I would suggest having someone on hand to help with this even with a smaller model such as this one. The screen itself looks like a giant bezel-less android tablet. It has hardly any outer frame which contributed to my being able to fit the 48” into the same space my 46” had occupied. In fact if anything the 48” actually looks smaller and more compact than the TV it replaces even though it has an extra two inches of diagonal size. The screen sits on a base that contains the speaker(s) and has a cable routing channel which I didn’t find a lot of use for. It does stick out about 8 inches behind the TV so that might be a consideration if you are planning to desk mount. There’s also an angled valance which attaches to the front of the lower base leading to a clean, well sculpted presence.At the time I did the install for this I had also had my Harman Kardon AVR completely serviced so it made sense to do a complete reinstall of all components. I also installed a powered Ethernet hub on my equipment rack at the same time so that I could have a stable wired internet connection to this TV, my Roku box and a floating 14 foot cable allowing us to do Zoom meetings (as we increasingly do) out in the front yard without fear of signal loss due to weak WiFi.Once hooked up it takes you to its “WebOS” main screen to assist with the TV set-up. The set comes with a dedicated “Smart Remote”. You can point and click around the screen as well as conduct the usual volume up, channel down sort of stuff and navigating input select etc. There’s also direct support buttons for launching Netflix and Amazon Prime apps (and some others I don’t use). In theory it should work great but I have to say I hated it. I have slightly trembly hands and getting the pointer to stick anywhere near the function I wanted to operate was trying to say the least. Also the Smart Remote sends out RF (radio frequency) signals rather than the more traditional IR (infra-red) so I couldn’t even use it to program my master, learning, remote. I don’t like having a ton of remotes around so this was a nuisance.Fortunately the TV is also equipped with an IR sensor and most of the functions can be accessed using a more traditional LG remote. I bought one, used it to program my master remote and then put it away in the drawer. I think, for the ten bucks or so it would cost, LG could also include a traditional IR remote in the box for those of us that would prefer to go that route. Now my master remote works well with the TV. I do lose some functionality like direct voice control but, to be honest, I simply don’t care as long as I can navigate the menus, turn up the volume etc. I was even able to learn the IR codes to direct launch the aforementioned Netflix and Amazon apps.The set is connected to a Roku Ultra, my Spectrum cable box and an Oppo BDP-93 BluRay player via a four way HDMI switching box so that only one cable lands at one of the TV’s four HDMI 2.1 capable inputs. Unfortunately the switching box doesn’t support HDCP 2.2 so it won’t pass the 4K HDR signal my Roku is capable of outputting but, since the TV basically has most of the apps I use on the Roku built in, that streamer is kind of redundant now anyway. And the set's built-in apps do display 4K HDR and can look pretty spectacular in the process of doing so. I’m not so familiar with all the latest 4K formats. I was an avid AV fan up to the introduction of BluRay but, to be honest, that format looks so great I wasn’t sure how much better things could get. I was wrong which brings me to,Picture Quality:In a word wow! I set the TV up using C-NET’s recommended settings for the CX: Cinema (user) setting, contrast ramped back from 100 to 80 and switching off some of the various enhancement and motion settings. Once I’d done this I watched a couple of BluRays I’m very familiar with. Color was extremely close to the Panasonic (in other words it was right) and the overall picture seemed to have a lot more “pop” probably due to the set’s jet black contrast floor. 4K HDR, tested with Amazon Prime Video’s “The Expanse” space opera was AMAZING! OLED’s don’t go as bright as many LED TVs but that black floor means the brightest areas of a scene can still look searing compared to dark parts of the screen. Well shot starfields are mesmerizing. Could the set benefit from a full professional calibration? Maybe but not by much. This TV is pretty accurate straight out of the box. I’m betting that most people opting for this screen size, including gamers who this TV is heavily marketed toward, probably won’t be dropping several hundred on a full scale pro set-up and they won’t be lacking because of it.TV Sound:I actually have a pretty extensive surround-sound system and I really had to use it with my last TV as it sounded pretty terrible on its own. The LG actually sounds quite decent especially on dialog. There’s a reasonable amount of bass and voices are clear and get quite loud on the “Cinema” mode I’m using. There are a few other settings including one which enhances voices. It does work but I thought it sounded scratchy in that mode. I found the set’s sound perfectly acceptable for daytime cable viewing. There’s no need to have my theater sound on and that’s going to save wear and tear on the system, not to mention savings on electricity and a lot more heat belting out into the house.Verdict:If you want an OLED TV and don’t have much space, buy one!Sony’s 48” OLED will be out soon. It may have marginally better picture processing but from where I’m looking, I can’t see room for that much improvement. There’s also a 48” Panasonic (all these TVs use LG’s core panel) that’s supposed to be another level up but it costs considerably more and won’t be on sale in the US so you’ll need to import that TV from Canada when it comes out.Save yourself the trouble, get one of these.
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    Top reviews from the United States

    Reviewed in the United States on September 3, 2020
    I am very much an OLED fan. My tablet has an AMOLED screen and so does my phone. I love the deep, inky, blacks and vibrant, rich color that I only really see on an OLED screen.

    I’ve wanted an OLED for years. I actually had the money saved up nearly two years back but my problem was screen size. I simply could not fit a 55” TV in the space I had and that was the smallest OLED available. My previous TV, a Panasonic 46” G-10 filled the space I had. There was no way I could fit anything larger without completely rearranging my living space or (the horror!) ditching my favorite tower speakers and wall mounting some bookshelf speakers above the TV.

    I was delighted when I heard that LG was bringing out a 48” variant of its mid-range CX series. It’s widely held that LG OLEDs have pretty much the same picture quality across the model ranges. Some of the upper tier models have wafer thin mountable designs, next gen digital TV tuners (which I’d never use) and some other fancy features but, when it comes to the visuals, they’re all pretty similar.

    Unwrapping the TV was a little scary. It’s super thin and looks quite fragile. I would suggest having someone on hand to help with this even with a smaller model such as this one. The screen itself looks like a giant bezel-less android tablet. It has hardly any outer frame which contributed to my being able to fit the 48” into the same space my 46” had occupied. In fact if anything the 48” actually looks smaller and more compact than the TV it replaces even though it has an extra two inches of diagonal size. The screen sits on a base that contains the speaker(s) and has a cable routing channel which I didn’t find a lot of use for. It does stick out about 8 inches behind the TV so that might be a consideration if you are planning to desk mount. There’s also an angled valance which attaches to the front of the lower base leading to a clean, well sculpted presence.

    At the time I did the install for this I had also had my Harman Kardon AVR completely serviced so it made sense to do a complete reinstall of all components. I also installed a powered Ethernet hub on my equipment rack at the same time so that I could have a stable wired internet connection to this TV, my Roku box and a floating 14 foot cable allowing us to do Zoom meetings (as we increasingly do) out in the front yard without fear of signal loss due to weak WiFi.

    Once hooked up it takes you to its “WebOS” main screen to assist with the TV set-up. The set comes with a dedicated “Smart Remote”. You can point and click around the screen as well as conduct the usual volume up, channel down sort of stuff and navigating input select etc. There’s also direct support buttons for launching Netflix and Amazon Prime apps (and some others I don’t use). In theory it should work great but I have to say I hated it. I have slightly trembly hands and getting the pointer to stick anywhere near the function I wanted to operate was trying to say the least. Also the Smart Remote sends out RF (radio frequency) signals rather than the more traditional IR (infra-red) so I couldn’t even use it to program my master, learning, remote. I don’t like having a ton of remotes around so this was a nuisance.

    Fortunately the TV is also equipped with an IR sensor and most of the functions can be accessed using a more traditional LG remote. I bought one, used it to program my master remote and then put it away in the drawer. I think, for the ten bucks or so it would cost, LG could also include a traditional IR remote in the box for those of us that would prefer to go that route. Now my master remote works well with the TV. I do lose some functionality like direct voice control but, to be honest, I simply don’t care as long as I can navigate the menus, turn up the volume etc. I was even able to learn the IR codes to direct launch the aforementioned Netflix and Amazon apps.

    The set is connected to a Roku Ultra, my Spectrum cable box and an Oppo BDP-93 BluRay player via a four way HDMI switching box so that only one cable lands at one of the TV’s four HDMI 2.1 capable inputs. Unfortunately the switching box doesn’t support HDCP 2.2 so it won’t pass the 4K HDR signal my Roku is capable of outputting but, since the TV basically has most of the apps I use on the Roku built in, that streamer is kind of redundant now anyway. And the set's built-in apps do display 4K HDR and can look pretty spectacular in the process of doing so. I’m not so familiar with all the latest 4K formats. I was an avid AV fan up to the introduction of BluRay but, to be honest, that format looks so great I wasn’t sure how much better things could get. I was wrong which brings me to,

    Picture Quality:

    In a word wow! I set the TV up using C-NET’s recommended settings for the CX: Cinema (user) setting, contrast ramped back from 100 to 80 and switching off some of the various enhancement and motion settings. Once I’d done this I watched a couple of BluRays I’m very familiar with. Color was extremely close to the Panasonic (in other words it was right) and the overall picture seemed to have a lot more “pop” probably due to the set’s jet black contrast floor. 4K HDR, tested with Amazon Prime Video’s “The Expanse” space opera was AMAZING! OLED’s don’t go as bright as many LED TVs but that black floor means the brightest areas of a scene can still look searing compared to dark parts of the screen. Well shot starfields are mesmerizing. Could the set benefit from a full professional calibration? Maybe but not by much. This TV is pretty accurate straight out of the box. I’m betting that most people opting for this screen size, including gamers who this TV is heavily marketed toward, probably won’t be dropping several hundred on a full scale pro set-up and they won’t be lacking because of it.

    TV Sound:

    I actually have a pretty extensive surround-sound system and I really had to use it with my last TV as it sounded pretty terrible on its own. The LG actually sounds quite decent especially on dialog. There’s a reasonable amount of bass and voices are clear and get quite loud on the “Cinema” mode I’m using. There are a few other settings including one which enhances voices. It does work but I thought it sounded scratchy in that mode. I found the set’s sound perfectly acceptable for daytime cable viewing. There’s no need to have my theater sound on and that’s going to save wear and tear on the system, not to mention savings on electricity and a lot more heat belting out into the house.

    Verdict:

    If you want an OLED TV and don’t have much space, buy one!

    Sony’s 48” OLED will be out soon. It may have marginally better picture processing but from where I’m looking, I can’t see room for that much improvement. There’s also a 48” Panasonic (all these TVs use LG’s core panel) that’s supposed to be another level up but it costs considerably more and won’t be on sale in the US so you’ll need to import that TV from Canada when it comes out.

    Save yourself the trouble, get one of these.
    Customer image
    JM
    5.0 out of 5 stars Pint Sized Perfection!
    Reviewed in the United States on September 3, 2020
    I am very much an OLED fan. My tablet has an AMOLED screen and so does my phone. I love the deep, inky, blacks and vibrant, rich color that I only really see on an OLED screen.

    I’ve wanted an OLED for years. I actually had the money saved up nearly two years back but my problem was screen size. I simply could not fit a 55” TV in the space I had and that was the smallest OLED available. My previous TV, a Panasonic 46” G-10 filled the space I had. There was no way I could fit anything larger without completely rearranging my living space or (the horror!) ditching my favorite tower speakers and wall mounting some bookshelf speakers above the TV.

    I was delighted when I heard that LG was bringing out a 48” variant of its mid-range CX series. It’s widely held that LG OLEDs have pretty much the same picture quality across the model ranges. Some of the upper tier models have wafer thin mountable designs, next gen digital TV tuners (which I’d never use) and some other fancy features but, when it comes to the visuals, they’re all pretty similar.

    Unwrapping the TV was a little scary. It’s super thin and looks quite fragile. I would suggest having someone on hand to help with this even with a smaller model such as this one. The screen itself looks like a giant bezel-less android tablet. It has hardly any outer frame which contributed to my being able to fit the 48” into the same space my 46” had occupied. In fact if anything the 48” actually looks smaller and more compact than the TV it replaces even though it has an extra two inches of diagonal size. The screen sits on a base that contains the speaker(s) and has a cable routing channel which I didn’t find a lot of use for. It does stick out about 8 inches behind the TV so that might be a consideration if you are planning to desk mount. There’s also an angled valance which attaches to the front of the lower base leading to a clean, well sculpted presence.

    At the time I did the install for this I had also had my Harman Kardon AVR completely serviced so it made sense to do a complete reinstall of all components. I also installed a powered Ethernet hub on my equipment rack at the same time so that I could have a stable wired internet connection to this TV, my Roku box and a floating 14 foot cable allowing us to do Zoom meetings (as we increasingly do) out in the front yard without fear of signal loss due to weak WiFi.

    Once hooked up it takes you to its “WebOS” main screen to assist with the TV set-up. The set comes with a dedicated “Smart Remote”. You can point and click around the screen as well as conduct the usual volume up, channel down sort of stuff and navigating input select etc. There’s also direct support buttons for launching Netflix and Amazon Prime apps (and some others I don’t use). In theory it should work great but I have to say I hated it. I have slightly trembly hands and getting the pointer to stick anywhere near the function I wanted to operate was trying to say the least. Also the Smart Remote sends out RF (radio frequency) signals rather than the more traditional IR (infra-red) so I couldn’t even use it to program my master, learning, remote. I don’t like having a ton of remotes around so this was a nuisance.

    Fortunately the TV is also equipped with an IR sensor and most of the functions can be accessed using a more traditional LG remote. I bought one, used it to program my master remote and then put it away in the drawer. I think, for the ten bucks or so it would cost, LG could also include a traditional IR remote in the box for those of us that would prefer to go that route. Now my master remote works well with the TV. I do lose some functionality like direct voice control but, to be honest, I simply don’t care as long as I can navigate the menus, turn up the volume etc. I was even able to learn the IR codes to direct launch the aforementioned Netflix and Amazon apps.

    The set is connected to a Roku Ultra, my Spectrum cable box and an Oppo BDP-93 BluRay player via a four way HDMI switching box so that only one cable lands at one of the TV’s four HDMI 2.1 capable inputs. Unfortunately the switching box doesn’t support HDCP 2.2 so it won’t pass the 4K HDR signal my Roku is capable of outputting but, since the TV basically has most of the apps I use on the Roku built in, that streamer is kind of redundant now anyway. And the set's built-in apps do display 4K HDR and can look pretty spectacular in the process of doing so. I’m not so familiar with all the latest 4K formats. I was an avid AV fan up to the introduction of BluRay but, to be honest, that format looks so great I wasn’t sure how much better things could get. I was wrong which brings me to,

    Picture Quality:

    In a word wow! I set the TV up using C-NET’s recommended settings for the CX: Cinema (user) setting, contrast ramped back from 100 to 80 and switching off some of the various enhancement and motion settings. Once I’d done this I watched a couple of BluRays I’m very familiar with. Color was extremely close to the Panasonic (in other words it was right) and the overall picture seemed to have a lot more “pop” probably due to the set’s jet black contrast floor. 4K HDR, tested with Amazon Prime Video’s “The Expanse” space opera was AMAZING! OLED’s don’t go as bright as many LED TVs but that black floor means the brightest areas of a scene can still look searing compared to dark parts of the screen. Well shot starfields are mesmerizing. Could the set benefit from a full professional calibration? Maybe but not by much. This TV is pretty accurate straight out of the box. I’m betting that most people opting for this screen size, including gamers who this TV is heavily marketed toward, probably won’t be dropping several hundred on a full scale pro set-up and they won’t be lacking because of it.

    TV Sound:

    I actually have a pretty extensive surround-sound system and I really had to use it with my last TV as it sounded pretty terrible on its own. The LG actually sounds quite decent especially on dialog. There’s a reasonable amount of bass and voices are clear and get quite loud on the “Cinema” mode I’m using. There are a few other settings including one which enhances voices. It does work but I thought it sounded scratchy in that mode. I found the set’s sound perfectly acceptable for daytime cable viewing. There’s no need to have my theater sound on and that’s going to save wear and tear on the system, not to mention savings on electricity and a lot more heat belting out into the house.

    Verdict:

    If you want an OLED TV and don’t have much space, buy one!

    Sony’s 48” OLED will be out soon. It may have marginally better picture processing but from where I’m looking, I can’t see room for that much improvement. There’s also a 48” Panasonic (all these TVs use LG’s core panel) that’s supposed to be another level up but it costs considerably more and won’t be on sale in the US so you’ll need to import that TV from Canada when it comes out.

    Save yourself the trouble, get one of these.
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    Reviewed in the United States on February 6, 2021
    Overall: We have had this TV for two months and it has seriously upgraded our movie & TV viewing experience. Our LG OLED65CXPUA is hooked up to an Apple TV 4K and a Sony UBP-X700. A lot of the content we are streaming is now 4K (from Netflix, HBO, Disney+, Hulu, & Prime, mostly). The picture, the clarity, the colors, the contrast, the shades of black are all amazing. We have ours mounted on the wall in a room that gets little direct sunlight and has curtains to cut down on glare. The screen is glossy so if there are competing light sources, you will get reflections and glare on the TV so that is something to be aware of. In our TV room the LG is plenty bright even with brightness at the default settings (almost too bright sometimes if you've been watching dark screens and switch to something that is mostly white). The TV pops up a small notice in the upper right to let you know when Dolby Vision HDR is active and when an Atmos soundtrack is available. I also upgraded my HDMI cables to certified 8k cables to be sure that the cables were not bottlenecking anything.

    Viewing experience: The picture is wonderfully detailed and sharp. Our sofa is approximately ten feet from the screen which is a good viewing distance and I have to say that 4k content is just a joy to watch. Nature shows are as rewarding visually as sci fi and fantasy content like The Mandalorian and Mad Max.

    Upscaling: The OLED65CXPUA does a fine job of upscaling non-4K content. I compared the upscaling the TV performs on regular DVD content to the upscaling that is native in my Sony UBP-X700 (which is noted elsewhere as having quality upscaling). While there were some subtle differences, nothing that made me feel like one was superior to the other (you can compare by turning off the Sony's upscaling so that the TV receives a regular DVD signal which it then upscales). I was able to compare the upscaling performed by our Apple TV 4k to the upscaling performed by the TV on the opening scenes of Velvet Buzzsaw, which was streaming from a non-4k Netflix account (before I upgraded to 4K Netflix). In that comparison, the TV's upscaling was definitely superior, rendering a sharper image with enhanced detail and greater brightness & contrast.

    Magic Remote & TV Menus: The magic remote control is a great device and I was able to get is synced to both the Apple TV 4K and to the Sony UBP-X700 (which took a bit of fiddling in the menus to get turned on). It's worth spelunking through all the menu and sub-menus as there are options you may wish to turn on or off. We did not agree to link to the Alexa features as we do not want any "always on" cloud-linked microphones in our house. The voice recognition and voice commands on the magic remote are good. I really like being able to point the remote like a magic wand to control the on-screen pointer (which you can change to a smaller size, BTW, in one of those menus to get a sleeker look). It's easier to fill out passwords and such with the magic pointer than with a traditional remote. The remote also has a pleasant, ergonomic design, a decent set of buttons (explore them all, they're useful), and reasonable button placement. All-in-all the menus and the remotes provide a very good user experience. I just wish there were a way to add the HBOmax app to the set of apps in the interface.

    Sound: I was pleasantly surprised to find that the LG OLED65CXPUA has very good sound quality built in. In fact, it is superior to the low-end 2.1 sound bar, producing a "big" sound with plenty of volume, allowing me to get rid of the sound bar and get rid of some cables. That being said, I would really like to get a surround or even Atmos speaker setup and try that out! At some point I probably will but for now, the built-in speakers are quite robust and very usable. Note that there is a setting on the TV audio sub-menu that you should change to indicate when you have wall-mounted your TV which will optimize how the speakers fire.

    Set up: The most difficult aspect of setting up this beastie is its sheer size. The wall mounting was a bit challenging even with my wife, daughter, and I and all working together. But we managed to wrangle it eventually and took the plastic film off in celebration once the TV was successfully mounted. Note that the mounting holes on this TV are low on the back and are spaced 300 x 200mm so you may need to make some alterations if you are putting this TV on a pre-existing wall mount (see attached image of hole position). I should mention that the design of the TV is minimalist, which I really appreciate. It focuses all the attention on the image without any distracting, lit-up logos or unnecessary frills. The TV stand is a very solid, very heavy stand and it works well, we used in the stand for a couple of weeks before mounting it and it was fine. I feel the quality of the build-in sound improved quite a bit once we mounted it on the wall. Setting up the device's interface was straightforward. It easily connected to our WiFi network and to our Apple TV 4K. Connecting the Sony UBP-X700 took a bit of finagling as the CEC needs to be enabled deep in the Sony menus so that turning the Sony on or off also turns the TV on or off, but the basic functionality was all plug and play. We did skip the integration with Alexa due to privacy concerns so I can't comment directly on that.

    Concerns about Burn-In: Granted, we've only had the TV for two months but we have not had an issue with burn-in (which can cause a "ghost image" from one program to persist into other programming). The content that we watch is varied enough that I don't think this will be an issue for us, but if you are thinking about using this TV to show the same news program with the same logo & ticker placement day after day then burn-in will probably be a reality for you. For general use at home, burn-in shouldn't be a real issue and there are some panel refresh options if you do find that it is beginning to show up. For comparison, I had a Mitsubishi HD rear-projection screen back in the day and those were prone to burn-in. But with good viewing hygiene it was entirely avoidable and that old beast never did suffer from burn-on (though something on its control board did eventually burn out, after about ten years). So, for most folks, I wouldn't be overly concerned about burn-in.

    Conclusion: This is a fantastic TV. OLED is real advance in viewing as is 4K. The LG OLEDCX65PUA brings together a vibrant, detailed image with wonderful high dynamic range (Dolby Vision), very competent upscaling, a decent built-in interface (with Netflix, Hulu, YouTube, & Prime, though no HBO app is included), and a great remote that integrates well with other devices.
    Customer image
    5.0 out of 5 stars Fantastic picture, inky blacks, color pops w Dolby Vision/HDR, good remote, & decent sound!
    Reviewed in the United States on February 6, 2021
    Overall: We have had this TV for two months and it has seriously upgraded our movie & TV viewing experience. Our LG OLED65CXPUA is hooked up to an Apple TV 4K and a Sony UBP-X700. A lot of the content we are streaming is now 4K (from Netflix, HBO, Disney+, Hulu, & Prime, mostly). The picture, the clarity, the colors, the contrast, the shades of black are all amazing. We have ours mounted on the wall in a room that gets little direct sunlight and has curtains to cut down on glare. The screen is glossy so if there are competing light sources, you will get reflections and glare on the TV so that is something to be aware of. In our TV room the LG is plenty bright even with brightness at the default settings (almost too bright sometimes if you've been watching dark screens and switch to something that is mostly white). The TV pops up a small notice in the upper right to let you know when Dolby Vision HDR is active and when an Atmos soundtrack is available. I also upgraded my HDMI cables to certified 8k cables to be sure that the cables were not bottlenecking anything.

    Viewing experience: The picture is wonderfully detailed and sharp. Our sofa is approximately ten feet from the screen which is a good viewing distance and I have to say that 4k content is just a joy to watch. Nature shows are as rewarding visually as sci fi and fantasy content like The Mandalorian and Mad Max.

    Upscaling: The OLED65CXPUA does a fine job of upscaling non-4K content. I compared the upscaling the TV performs on regular DVD content to the upscaling that is native in my Sony UBP-X700 (which is noted elsewhere as having quality upscaling). While there were some subtle differences, nothing that made me feel like one was superior to the other (you can compare by turning off the Sony's upscaling so that the TV receives a regular DVD signal which it then upscales). I was able to compare the upscaling performed by our Apple TV 4k to the upscaling performed by the TV on the opening scenes of Velvet Buzzsaw, which was streaming from a non-4k Netflix account (before I upgraded to 4K Netflix). In that comparison, the TV's upscaling was definitely superior, rendering a sharper image with enhanced detail and greater brightness & contrast.

    Magic Remote & TV Menus: The magic remote control is a great device and I was able to get is synced to both the Apple TV 4K and to the Sony UBP-X700 (which took a bit of fiddling in the menus to get turned on). It's worth spelunking through all the menu and sub-menus as there are options you may wish to turn on or off. We did not agree to link to the Alexa features as we do not want any "always on" cloud-linked microphones in our house. The voice recognition and voice commands on the magic remote are good. I really like being able to point the remote like a magic wand to control the on-screen pointer (which you can change to a smaller size, BTW, in one of those menus to get a sleeker look). It's easier to fill out passwords and such with the magic pointer than with a traditional remote. The remote also has a pleasant, ergonomic design, a decent set of buttons (explore them all, they're useful), and reasonable button placement. All-in-all the menus and the remotes provide a very good user experience. I just wish there were a way to add the HBOmax app to the set of apps in the interface.

    Sound: I was pleasantly surprised to find that the LG OLED65CXPUA has very good sound quality built in. In fact, it is superior to the low-end 2.1 sound bar, producing a "big" sound with plenty of volume, allowing me to get rid of the sound bar and get rid of some cables. That being said, I would really like to get a surround or even Atmos speaker setup and try that out! At some point I probably will but for now, the built-in speakers are quite robust and very usable. Note that there is a setting on the TV audio sub-menu that you should change to indicate when you have wall-mounted your TV which will optimize how the speakers fire.

    Set up: The most difficult aspect of setting up this beastie is its sheer size. The wall mounting was a bit challenging even with my wife, daughter, and I and all working together. But we managed to wrangle it eventually and took the plastic film off in celebration once the TV was successfully mounted. Note that the mounting holes on this TV are low on the back and are spaced 300 x 200mm so you may need to make some alterations if you are putting this TV on a pre-existing wall mount (see attached image of hole position). I should mention that the design of the TV is minimalist, which I really appreciate. It focuses all the attention on the image without any distracting, lit-up logos or unnecessary frills. The TV stand is a very solid, very heavy stand and it works well, we used in the stand for a couple of weeks before mounting it and it was fine. I feel the quality of the build-in sound improved quite a bit once we mounted it on the wall. Setting up the device's interface was straightforward. It easily connected to our WiFi network and to our Apple TV 4K. Connecting the Sony UBP-X700 took a bit of finagling as the CEC needs to be enabled deep in the Sony menus so that turning the Sony on or off also turns the TV on or off, but the basic functionality was all plug and play. We did skip the integration with Alexa due to privacy concerns so I can't comment directly on that.

    Concerns about Burn-In: Granted, we've only had the TV for two months but we have not had an issue with burn-in (which can cause a "ghost image" from one program to persist into other programming). The content that we watch is varied enough that I don't think this will be an issue for us, but if you are thinking about using this TV to show the same news program with the same logo & ticker placement day after day then burn-in will probably be a reality for you. For general use at home, burn-in shouldn't be a real issue and there are some panel refresh options if you do find that it is beginning to show up. For comparison, I had a Mitsubishi HD rear-projection screen back in the day and those were prone to burn-in. But with good viewing hygiene it was entirely avoidable and that old beast never did suffer from burn-on (though something on its control board did eventually burn out, after about ten years). So, for most folks, I wouldn't be overly concerned about burn-in.

    Conclusion: This is a fantastic TV. OLED is real advance in viewing as is 4K. The LG OLEDCX65PUA brings together a vibrant, detailed image with wonderful high dynamic range (Dolby Vision), very competent upscaling, a decent built-in interface (with Netflix, Hulu, YouTube, & Prime, though no HBO app is included), and a great remote that integrates well with other devices.
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    8 people found this helpful
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    Top reviews from other countries

    J. P.
    5.0 out of 5 stars CX 77"
    Reviewed in Canada on October 21, 2020
    I have had CX 77 inch for about 2 weeks now. My main use for this TV is connecting with PC for occasional movies and gaming. I have not hooked up to AV receiver so I use the internal TV speakers for sound.

    For physical appearance and build quality, this TV gets top score. Minimalistic design with a solid rigid metal plate covering the rear side of the panel speak volumes in a quality department.

    Picture quality is top notch. Very good colour right out of box. You will get some unevenness with screen uniformity (google it if you don't know what it is) but mine is relatively clean to my eyes and certainly not a problem watching a normal content.

    WebOS is joy to use and swiching tv apps to hdmi inputs and vice versa is easy and seamless. Apps load and function pretty snappy.

    Sound from this tv is pretty good. In my opinion, it should meet average listeners need but if you are demanding audiophile or have a concert hall, you might want to use dedicated HT system

    Some cons.

    Stand. Although it does the job, but the tv wobbles when you touch it. But it is there for viewing not touching.

    This can be pro for some, but it has very complicated picture control. If you want to calibrate this tv to fine tune a picture accuracy then you need to hire a professional calibrator to do the job. Or buy tools and DIY.

    Reflection is real but it will be only problem if cannot stand it or your space has many light sources. In my living space where it has large windows, doesn't bother me too much.

    Burn in. I guess burn in can happen, but the tv comes with some excellent tools to combat this risks. I have not noticed any IR or burnins with my set so far, but I don't worry about it. I tend to baby things at beginning but TV is meant to be used and after few years I won't care about it anyways
    Shernell
    5.0 out of 5 stars GOOD QUALITY WORTH THE MONEY
    Reviewed in Canada on June 5, 2021
    This tv takes my breath away. This is my first OLED TV and I am in love. Its everything I wanted when it comes to watching tv shows or movies. To get that life like image and for it to be more realistic set it on smooth for truemotion you would be mind blown. I literally watch The Shallows and it is just in HD and this tv shows the video super crystal clear even when the scene is under water just wow. I highly recommend to go on YouTube and look up settings for Dolby Version and HDR but remember to actually watch a Dolby Version content to set up Dolby Version settings etc. I notice a huge difference in game mode and it's awesome. Super bright than my old RCA 4K tv which isn't close to the movies or shows being realistic. I would highly recommend this tv to a friend or anyone. And oh btw the volume for this tv is insane when you turn on Dolby Atmos at volume 12 is loud. I'm very impressed with this tv I already have a LG phone so to have a LG Tv is a bonus. You won't be disappointed. And I rarely write reviews that's to tell you how much I had to give my input on how much I love this tv. Queen LG CX.

    An Update: My tv is still doing great. No Burn in whatsoever. What I love about this tv also is the pixel refreshes when your not using the tv and its turned off.

    Another update: My tv is still in excellent working condition as of August 4th 2023. Brought tv in 2021.
    Tristan Yoon
    5.0 out of 5 stars The best TV I've ever had in my life
    Reviewed in Canada on October 13, 2020
    I've always been hesitant to purchase an OLED TV due to burn in issues, but this TV is too good to pass up for that.

    Picture quality is soooo good with blacks being pure black on OLED, and HDR contents finally look the way they are supposed to be. Dolby Vision makes it just unbelievably gorgeous to look at the scenes from the shows that support it.

    Sound quality is also pretty good, but I live in a studio about 7~8 feet away from the TV so take that into consideration. I don't have complaints about its bass or treble with its speakers as I'm not an audiophile with gold cables connected to speakers.

    Using the apps with WebOS is also straight forward and no manual is needed to install or uninstall them.

    Overall, this TV will leave anyone satisfied with it as long as you don't let it burn in by watching content with static images on the screen for too long. (news channels with logos or bars, sports games with scoreboards, youtube 10 hours of music with static image)
    7 people found this helpful
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    AJ Bellosillo
    4.0 out of 5 stars High picture quality, but also high price
    Reviewed in Canada on October 25, 2020
    Maybe my expectations were too high, but this TV did not wow me. For something that costs nearly twice as much as a standard LED, it's definitely not twice as good. Still, it's a very good TV and I'm satisfied with it.
    Khalid Mehmood
    5.0 out of 5 stars Absolutely Brilliant TV
    Reviewed in Canada on January 21, 2021
    Using it as a monitor for my PC. I was a bit apprehensive about getting something this big as a monitor but after a few weeks - it becomes normal (having a height adjustable desk does help) and an unbeatable experience. Cannot go back.
    Picture quality - cannot be beaten - true black and vivid colors. Makes my SONY LED 75" 900H TV look like its a piece of crap. As far as burn in goes - LG has some built in features like logo shift etc. that sort of minimize the risk of getting burn in. Honestly - for most people it won't be an issue (see YouTube videos for more information)