What can be said about the 4090 that hasn't already been said? It's the most powerful graphics card on the market at a ridiculously high price. Despite the price, 4K high refresh rate gaming is finally here. For those privileged (or foolish depending on your resolution preference) to have a quality 4K high refresh monitor, nothing else from the competition will come close. I am a long time PC builder that specializes in custom loop water cooling and have used many other 4090 cards. When purchasing this model, I did not notice it was the OG edition which uses the previous generation's Asus Tuf 3090 TI PCB and cooler, likely for cost reasons (though this is not passed to the consumer) but also gives the card a slimmer profile than the regular 4090 Tuf cards. This is an important caveat for those wanting to liquid cool the card. EKWB, maker of premium GPU waterblocks confirmed their Tuf 3090 TI block IS compatible with this card but your mileage may vary with other Tuf 3090 TI blocks available. Outside of last gen EK blocks, a few Chinese manufacturers like Alphacool and Bykski offer compatible blocks but the pickings are slim. Luckily, Granzon a subsidiary of Bykski makes a gorgeous block for this card which I highly recommend. Another thing to note is the size of the card which is enormous and long like most 4090 cards are. I have a reasonbly large case (Phanteks Enthoo 719) and while waiting for the waterblock, the GPU would not fit either horizontally or on the vertical mount, conflicting with the resevior I am using. I ended up using a vertical slot near the front glass panel and the card stuck out of the case which blocked the tempered glass from closing. Even after installing the water block, there are only a few millimeters between the card and the reservoir so I will be case shopping when I change the rest of my personal rig soon. Cooling and clearance aside the card is still a beast and runs extremely cool and quiet both with stock cooling and watercooling. I have had zero coil whine which some of the other Tuf cards I have used (especially the 4090s) have suffered from. The OG OC has a small core overclock of 45MhZ and at least my card has about zero headroom over that. I was able to get a modest ÷85 on the core and +100 offset on memory. I am not sure how other OG OC cards fair at the silicon lottery and this may not be typical. Performance is on par with all but the highest end 4090s. Thankfully overclocking GPU is not necessary to get the most from demanding games! I replaced my FE 3090 with this card and despite using the 4090 before in builds for clients, I am consistently impressed by this card. As this card seems to be one of the more available cards close to MSRP, I suspect a lot of people will be considering this GPU. Recommending the this particular 4090 variant depends on various factors. If you're going to be watercooling this card look at available blocks before purchasing to make sure they will fit your rig and aesthetic. If there is an opportunity to buy a regular Tuf version or similar card I would simply for the waterblock options available. If you like the blocks available ( the Granzon block is incredible!) and it fits your needs, the card is great. If you are air-cooling, I wholeheartedly recommend this card if it's at MSRP.