Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
-44% $16.77$16.77
Ships from: Amazon.com Sold by: Amazon.com
$6.08$6.08
FREE delivery May 22 - 29
Ships from: ThriftBooks-Atlanta Sold by: ThriftBooks-Atlanta
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
OK
Designing for Performance: Weighing Aesthetics and Speed 1st Edition
Purchase options and add-ons
As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.
To get started, all you need are basic HTML and CSS skills and Photoshop experience.
Topics include:
- The impact of page load time on your site, brand, and users
- Page speed basics: how browsers retrieve and render content
- Best practices for optimizing and loading images
- How to clean up HTML and CSS, and optimize web fonts
- Mobile-first design with performance goals by breakpoint
- Using tools to measure performance as your site evolves
- Methods for shaping an organization’s performance culture
- ISBN-101491902515
- ISBN-13978-1491902516
- Edition1st
- PublisherO'Reilly Media
- Publication dateJanuary 13, 2015
- LanguageEnglish
- Dimensions6.06 x 0.33 x 9.02 inches
- Print length179 pages
Frequently bought together
Customers who viewed this item also viewed
From the Publisher
Q&A with Lara Callender Hogan about Aesthetics and Speed
Tell us why "Designing for Performance" is important right now?
Today''s web designers have an enormous impact on website performance. From content and layout choices to animations and interaction design, designers make decisions about the overall user experience, and each decision impacts end page load time and perceived performance. This book empowers designers with the understanding of how page load time works, and what we can do to improve it and make the best overall user experience.
What do you hope readers will walk away with?
Readers will walk away with an understanding of the basics of page speed, as well as immediately-actionable tips on optimizing images, HTML, CSS, fonts, and more. Readers will also gain an understanding of how to create a culture of performance within their organization, and how to weigh the balance between aesthetics and page speed.
What''s the most exciting or important thing happening in your space?
The movement for more designers to get hands-on with coding is definitely the most exciting thing happening right now. The more we can move towards designing in the browser, the easier of a time we''ll have with optimizing for performance, and the more designers can feel empowered to balance speed and aesthetics!
Tips you can incorporate into your daily workflow:
- Automate image compression as new images are added to your site.
- Use an image resizing service and caching by breakpoint so you don’t need to manually create a new image for every screen size.
- Document copy-and-pasteable design patterns in a style guide for easy reuse.
- Check your page weight and critical path using browser plug-ins.
Editorial Reviews
About the Author
Product details
- Publisher : O'Reilly Media; 1st edition (January 13, 2015)
- Language : English
- Paperback : 179 pages
- ISBN-10 : 1491902515
- ISBN-13 : 978-1491902516
- Item Weight : 10.5 ounces
- Dimensions : 6.06 x 0.33 x 9.02 inches
- Best Sellers Rank: #1,007,632 in Books (See Top 100 in Books)
- #25 in Computer Performance Optimization
- #400 in Software Testing
- #4,306 in Internet & Social Media
- Customer Reviews:
About the author
Lara Callender Hogan is the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance. She has given presentations and keynotes globally about the importance of performance, including championing it as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Some web designers consider optimizing website performance is perhaps about coding or SEO. Nothing could be further from the truth. Well, almost. Lara covers the main points about getting better page optimization. Speed!
Her first point is aesthetics cause the bulk of drag on page speed. I recommend also watching Lara's Velocity video presentation online about the goals at Etsy. Poised and intelligent -- Lara makes a seamless delivery of ideas. (And, no, she's not my boss or affiliate!) No um's, er's, ah's like other presenters. Her writing is, also, concise and well thought out.
Before you buy any of Steve Sounders works like "High Performance Web Sites," "Even Faster Web Sites" and others. Or before buying "Website Optimization" by Andrew B. King, consider how many methods changed since those vintage copyright dates:
Mobile bandwidth.
Responsive pages.
CSS3 and HTML5.
Better browsers.
Faster SSD servers.
SVGs.
Web fonts.
Linux improvements.
Affordable CDNs.
Tiny screens.
Retina resolutions.
Etc.
Many of today's topics are not mentioned in those older, outdated books. Lara gives a snapshot of technology today and even a little glance into future changes.
The book's focus is always about finding a balance between speed and branding (or design aesthetics). Laura demonstrates it's possible to find UX sweet spots. It requires "good practices" and good judgement. "Designing for Performance" shows us how. I recommend it.
I've learned about Lara online -- on her website, videos, and various blogs. I admire her overcoming adversities in her life. These just made me enjoy the book more.
She didn't include sappy stories or off-topic anecdotes that detract from the technical theme. Bravo! Good example for other authors. Why does she smile so big in her photos? I think she loves what she does.
Reviewed in the United States on February 20, 2015
Some web designers consider optimizing website performance is perhaps about coding or SEO. Nothing could be further from the truth. Well, almost. Lara covers the main points about getting better page optimization. Speed!
Her first point is aesthetics cause the bulk of drag on page speed. I recommend also watching Lara's Velocity video presentation online about the goals at Etsy. Poised and intelligent -- Lara makes a seamless delivery of ideas. (And, no, she's not my boss or affiliate!) No um's, er's, ah's like other presenters. Her writing is, also, concise and well thought out.
Before you buy any of Steve Sounders works like "High Performance Web Sites," "Even Faster Web Sites" and others. Or before buying "Website Optimization" by Andrew B. King, consider how many methods changed since those vintage copyright dates:
Mobile bandwidth.
Responsive pages.
CSS3 and HTML5.
Better browsers.
Faster SSD servers.
SVGs.
Web fonts.
Linux improvements.
Affordable CDNs.
Tiny screens.
Retina resolutions.
Etc.
Many of today's topics are not mentioned in those older, outdated books. Lara gives a snapshot of technology today and even a little glance into future changes.
The book's focus is always about finding a balance between speed and branding (or design aesthetics). Laura demonstrates it's possible to find UX sweet spots. It requires "good practices" and good judgement. "Designing for Performance" shows us how. I recommend it.
I've learned about Lara online -- on her website, videos, and various blogs. I admire her overcoming adversities in her life. These just made me enjoy the book more.
She didn't include sappy stories or off-topic anecdotes that detract from the technical theme. Bravo! Good example for other authors. Why does she smile so big in her photos? I think she loves what she does.
Top reviews from other countries
Reviewed in Germany on August 29, 2017