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Thinking in Icons: Designing and Creating Effective Visual Symbols Paperback – October 17, 2017
Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons.
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement.
In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.
Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.
- Print length160 pages
- LanguageEnglish
- PublisherRockport Publishers
- Publication dateOctober 17, 2017
- Dimensions8.63 x 0.5 x 10 inches
- ISBN-101631593145
- ISBN-13978-1631593147
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Editorial Reviews
About the Author
Felix Sockwell is an artist, graphic designer, and art director who specializes in the creation of logos, icons and icon systems, murals, and animations. He has worked with many high-profile brands to develop logos and icon systems, and developed the GUI (graphic user interface) for the New York Times iPhone app. He lives in Maplewood, New Jersey. See more of his work at www.felixsockwell.com.
Emily J. Potts has been a writer and editor in the design industry for more than 25 years. In that time she has managed a slew of publications, people, and events. Currently she is an independent writer, editor, and consultant working for a variety of clients in and out of the design industry. She nearly killed Felix during the making of this book. She lives in Peoria, Illinois. www.emilyjpotts.com
Steven Heller was an art director at the New York Times for 33 years, originally on the OpEd Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at www.hellerbooks.com.
Product details
- Publisher : Rockport Publishers (October 17, 2017)
- Language : English
- Paperback : 160 pages
- ISBN-10 : 1631593145
- ISBN-13 : 978-1631593147
- Item Weight : 1.5 pounds
- Dimensions : 8.63 x 0.5 x 10 inches
- Best Sellers Rank: #2,009,574 in Books (See Top 100 in Books)
- #349 in Branding & Logo Design
- #682 in Typography (Books)
- Customer Reviews:
About the authors
Emily J. Potts has been a writer and editor in the design industry for more than 25 years. In that time she has managed a slew of publications, people, and events. Currently she is an independent writer, editor, and consultant working for a variety of clients in and out of the design industry. http://emilyjpotts.com/
Felix Sockwell is an artist, graphic designer, and art director who specializes in the creation of logos, icons and icon systems, murals, and animations. He has worked with many high-profile brands to develop logos and icon systems, and developed the GUI (graphic user interface) for the New York Times iPhone app. He lives in Maplewood, NJ and peddles kids around on a rickshaw. "Why can't they peddle me? I'm nearly 50!" said the whiner. See more of his work at felixsockwell.com.
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I also felt the guiding writing and editorial hand of Emily Potts in this book as well, and makes it a real recommendation for designers wanting to be refreshed about the discipline and young designers trying to understand what the boundaries are and how to break them. Recommended.
(Side note: I got the chance to hear Felix talk about his work in the book in Chicago, which really fleshed out the book for me even more.)
I received a digital copy of this book from the publisher in exchange for an honest review.