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Futura: The Typeface Hardcover – October 31, 2017

by Petra Eisele (Illustrator), Annette Ludwig (Illustrator), Isabel Naegele (Illustrator)
4.7 4.7 out of 5 stars 54 ratings
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This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.
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  1. Print length
    519 pages
  2. Language
    English
  3. Publisher
    Laurence King Publishing
  4. Publication date
    October 31, 2017
  5. Dimensions
    7.25 x 1.75 x 9.75 inches
  6. ISBN-10
    1786270935
  7. ISBN-13
    978-1786270931
  8. See all details
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Product details

  • Publisher ‏ : ‎ Laurence King Publishing (October 31, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 519 pages
  • ISBN-10 ‏ : ‎ 1786270935
  • ISBN-13 ‏ : ‎ 978-1786270931
  • Item Weight ‏ : ‎ 3.17 pounds
  • Dimensions ‏ : ‎ 7.25 x 1.75 x 9.75 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 54 ratings

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Petra Eisele

Petra Eisele

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
54 global ratings
But dat silver tho
5 Stars
But dat silver tho
Pretty pictures on the inside and iridescent text on the cover, but the standout is really the silver pages. Fun the leaf through and looks great on display.
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Top reviews from the United States

Jamin
5.0 out of 5 stars But dat silver tho
Reviewed in the United States on February 28, 2023
Verified Purchase
Pretty pictures on the inside and iridescent text on the cover, but the standout is really the silver pages. Fun the leaf through and looks great on display.
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Jamin
5.0 out of 5 stars But dat silver tho
Reviewed in the United States on February 28, 2023
Pretty pictures on the inside and iridescent text on the cover, but the standout is really the silver pages. Fun the leaf through and looks great on display.
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monte beauchamp
5.0 out of 5 stars Beautifully made, heartfelt book.
Reviewed in the United States on April 16, 2018
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Beautifully made, heartfelt book. Will look at again, and again, and again. A keeper.
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H Hughes
5.0 out of 5 stars My Favorite Font
Reviewed in the United States on July 9, 2019
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A great book.
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D.P.N.
5.0 out of 5 stars A+
Reviewed in the United States on August 28, 2019
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Gorgeous book.
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NWD
4.0 out of 5 stars For typography enthusiasts who want the complete picture of Futura’s origin, European rise to acceptance and popularity.
Reviewed in the United States on December 21, 2017
As toddlers, the most elementary shapes we first learn are the triangle, the square and the circle. These same basic shapes were instrumental in the formation of popular sans serif typeface, Futura. Celebrating its 90th anniversary in 2017, two key publications were released in the Fall. Where the highly enjoyable and digestive “Never Use Futura” reviewed key themes and milestones of Futura's use towards present day, “Futura. The Typeface” takes us back to the very beginning in Germany, with much investigative historical detail of its creation by designer Paul Renner, carrying forwards through its rise in Europe and adoring acceptance in New York for the rest of the world to embrace.

Numerous experimental variations illustrate the genesis of “the typeface of our time,” in a period before metal type, phototypesetting, computers or the explosion of international typeface and font foundries. Almost every written quote, document or influential player (including names like Josef Albers, Jan Tschichold & Laszlo Moholy-Nagy), involved in some part of the Futura story is included here with equal exhaustive and fascinating depth.

The focus of Futura’s formation began from roman capital type structures, modernist precepts that steered away from standard handwriting cues, and sensitivities towards nuances of the German language (including relationships between sound and spelling combinations like “ch’). In many ways, it serves as a fascinating lesson for designing the structure of a typeface family from ground up, with a deeper look at optical balance and cohesion. Comprehensive examples of process drawings, paste-up boards, printed specimens, articles, advertising and architectural photography enable the reader to spend time looking at every letterform singularly and as a whole within context.

Definitely not a book for light reading, and definitely for typography enthusiasts who want the complete picture of Futura’s start throughout Germany and its spread to Vienna, Prague, France, and then finally crossing the waters into New York.
From a North American perspective, the arrival of Futura made a huge impact to how "the typeface for our time” was truly progressive and influential. It was introduced as a modern typeface family originating from Europe and aggressively adopted into the advertising and print world due to design legends like Alvin Lustig, Paul Rand, Bradbury Thompson & Ladislav Sutnar. (Prior to that in Europe, it was Herbert Bayer, A. M. Cassandre, Maximilien Vox, and Jean Carlu.) Magazines of modern design and class like Vogue & Vanity Fair also innovated their page designs with Futura in a major way until the Bodoni & Helveticas of the world came in with fleshed out typographic families. Rounding out with how Futura even made a visual impact on The Moon itself, it is clear the international spread of this sans serif typeface is not stopping anytime soon.

Without a doubt, this intensive study of the history of Futura demonstrates how truly unique and innovative the design was for its time, with its contemporaries of fans and critics alike, and how it continues to hold up so well over the last century.
4 people found this helpful
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Pike
1.0 out of 5 stars Would decorate coffee tables in The Hague
Reviewed in Canada on November 25, 2021
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This is surprising, for a book about a font, but the typesetting here is hideous! The paragraph styling is awful and the margins are downright criminal. I regret this purchase.
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Phillip
5.0 out of 5 stars História e aplicações da Futura
Reviewed in Brazil on July 12, 2021
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Ótimo livro
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PT
5.0 out of 5 stars Davvero bello
Reviewed in Italy on July 24, 2020
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Ottimo volume, acquistato approfittando di un'offerta davvero imperdibile. Amazon servizio assolutamente eccellente. Il libro è per addetti ai lavori o appassionati di tipografia.
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Hope
5.0 out of 5 stars Beautiful
Reviewed in the United Kingdom on January 30, 2019
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You have to be a font nut, obviously, but this is a beautiful thing to hold and behold.
One person found this helpful
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Sr. Crus
5.0 out of 5 stars Edición preciosa, completa e impecable
Reviewed in Spain on October 26, 2018
Verified Purchase
El mejor estudio sobre la Futura en una edición preciosa e impecable. Una joya para cualquier friki de la tipografia.
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