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How to Do Great Work Without Being an Asshole: (Guides for Creative Industries) Paperback – March 12, 2019

by Paul Woods (Author)
4.3 4.3 out of 5 stars 30 ratings
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It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry--and more choice for young talent--than ever before, this unsustainable way of doing business is a ticking time bomb.

This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion, or film.

Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices.

Simple strategies can easily be implemented to create a happier, more productive team and--importantly--BETTER WORK!.
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  1. Print length
    144 pages
  2. Language
    English
  3. Publisher
    Laurence King Publishing
  4. Publication date
    March 12, 2019
  5. Dimensions
    5.75 x 0.5 x 7.88 inches
  6. ISBN-10
    1786273918
  7. ISBN-13
    978-1786273918
  8. See all details
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Editorial Reviews

Review

"A practical, illustrated guide that does exactly what the title suggests: It shows you how to be both creative and act like a grown-up at work."-Fast Company

About the Author

Paul Woods is an award-winning Los Angeles designer, writer and illustrator. He currently leads Edenspiekermann's creative and technology teams as CCO, building products, brands, and service design work for clients in industries as diverse as editorial, sustainability, and transportation.

During his career, Paul has been at the helm of projects for companies like Red Bull, Google, The City of Santa Monica, Morgan Stanley, and Time Inc., among many others. An advocate for the importance of user-centric design, Paul places a hyper-focus on the user in his work. A thought leader in the design and technology spaces, his bylines regularly appear in publications such as Fast Company, AdWeek and The Drum.

In his spare time, Paul is an illustrator and co-founder of the satirical industry website Adloids. He lives in Pasadena with his wife Nora and a very stubborn basset hound.

Product details

  • Publisher ‏ : ‎ Laurence King Publishing (March 12, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 144 pages
  • ISBN-10 ‏ : ‎ 1786273918
  • ISBN-13 ‏ : ‎ 978-1786273918
  • Item Weight ‏ : ‎ 9.3 ounces
  • Dimensions ‏ : ‎ 5.75 x 0.5 x 7.88 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 30 ratings

About the author

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Paul Woods

Paul Woods

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Paul Woods is a Los Angeles designer, author and CEO at global design agency Edenspiekermann. Over the course of his career, Paul has been at the helm of projects for organizations such as Red Bull, Google, Faraday Future, The City of Santa Monica, among many others. An advocate for the importance of user-centric design, Paul places a hyper-focus on the user in his work. His bylines regularly appear in publications such as Fast Company, AdWeek, and The Drum.

Paul's debut book on creative culture, How To Do Great Work Without Being An Asshole, was published worldwide in 2019 via Laurence King and has been translated into 8 languages. His new book, "Shit They Didn't Tell You", a how-to guide for people looking to start a career in the creative industry, will be released in August, 2021.

Paul lives in Pasadena with his wife Nora and a very stubborn basset hound.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
30 global ratings

Top reviews from the United States

aprince2
5.0 out of 5 stars Would Recommend.
Reviewed in the United States on November 13, 2019
Verified Purchase
Would recommend to anyone in an agency. I want to print pages out and post them around the office.
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White Rabbit
2.0 out of 5 stars "Don't cheat, unless s/he is really hot."
Reviewed in the United States on February 14, 2020
OMG Paul worked at EDENSPIEKERMANN BERLIN!!! So much so that ERIK SPIEKERMANN himself wrote a totally vacuous preface! Did I mention the part about EDENSPIEKERMANN?? In Berlin? That's in NORTH Europe, you know. (Not England, Paul helpfully reminds us.) Lest you forget, at least once on every 8-point type page, Paul will remind you that he worked at EDENSPIEKERMANN - in Berlin - hence he is revealing great truths ex cathedra.

The pearls of wisdom he extracted from his SUPERLATIVE PERFORMANCE AT EDENSPIEKERMANN BERLIN (for why else would the great Erik himself write 3 whole paragraphs? as well as an introductory sentence?) boil down to: (1) you should pay interns (bc ya know, that's where the real heart of any commercial enterprise is); (2) you should all hunker down in the weeds together. Yup, the (newly) paid intern and Steve Jobs, bc you "all contribute to the end product," BUT (3) if sh*t gets real, of course ya gotta do what ya gotta do, even if that includes being the proverbial a-hole of the title.

Thus, after advocating a "flat" management style for 100 pages (which have about 3 paragraphs of actual substantive content, the rest being cutesy stick-figure drawings and pseudo-decision trees demonstrating Paul's fearsome bona fides), he gamely concludes: "No good shop is run as a democracy." True dat. Similarly, while assuring us that Germans & other North (!) Europeans deliver decent product while working less, this REALLY doesn't help a mid-level in LA or NY whose boss is accountable to the Board AND the client AND the NYSE.

All this reads much more like a Glassdoor review "advising" top management what the staff "would like," than any insight into any specific corporate environment. Word up: Management knows. It is not an accident that the 800-lb gorilla with a book in the 8's goes fly-fishing in New Zealand while the young 'uns burn the midnight oil. Paying interns, while delightful, will NOT affect this. Getting your OWN 8-figure book will. And then you can run your shop any way you want. This FACT is in no way unique to ad agencies, or any "creative" field. Things are exactly the same in law, management consulting, accounting, investment banking, and any high-paying service business that is fundamentally built like a Ponzi scheme. Throwing in a few f-bombs to demonstrate your hip-ness won't really change this basic structure.

Am I validating this status quo? No, it is brutal, toxic, and de-humanizing. But unless you had the good sense to be born into the lap of luxury, the ONLY way you are going to claw your way out of soul-crushing financial slavery IN AMERICA is to work like a dog, until YOU are the 800-lb gorilla. And sadly, NOTHING in this book will help you get there.
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