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Food Stylist's Handbook, The Hardcover – September 1, 2010
Acclaimed food stylist Denise Vivaldo shares the tips and secrets of the trade with cooks who want to become master stylists. It takes a steady hand to arrange the chocolate curls and drizzle the caramel sauce in elaborate designs on top of that sumptuous tiered cake. Whether for food blogs, television, books, magazines, movies, menus, or advertising, food stylists and photographers learn to slice, plate, tweak, and arrange so the dish becomes less a bit of food and more the work of an artisan.
Find out:
- How to get started
- What equipment you'll need
- How to find clients
- Insider tips and tricks
- What you don't know about cooking shows!
Denise Vivaldo has been a food stylist in Los Angeles for twenty-five years. Originally a professionally trained chef catering in Hollywood, Vivaldo was discovered by Aaron Spelling and put to work on his television shows building food presentations for the camera. Her company, Food Fanatics, styles food for cookbooks, packaging, television, and film. The Food Stylist's Handbook is her sixth book.
- Print length264 pages
- LanguageEnglish
- PublisherGibbs Smith
- Publication dateSeptember 1, 2010
- Dimensions9 x 1.25 x 10.75 inches
- ISBN-101423606035
- ISBN-13978-1423606031
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Editorial Reviews
Review
In this weighty manual by Denise Vivaldo, longtime Los Angeles food stylist and food -styling business owner, aims to educate prospective food stylists about the industry. The book mostly focuses on the business aspects of the industry, such as what is expected at a styling job for a magazine image versus a television cooking show.
Vivaldo teaches readers how to write a press release, business plan, and contract of work. One hundred pages of the book do contain food-styling instructions. Bacon, for example, should be arranged across a wire rack or weaved on a wooden skewer before cooking to achieve a crispy, curled look. Salads should be arranged leaf by leaf. Make coffee appear hot by spooning detergent bubbles into the cup, and always make your own "ice cream" with a recipe of shortening, powered sugar, and corn starch. Although the styling section is interesting, the tricks used to make a food look appetizing are useless if the stylist does not know how to prepare the food item in the first place. Therefore, this book is best for a person who is already has a high competency in culinary arts.
(Megan Just Sacramento Book Review 2011-12-09)From the Inside Flap
"What a successful food stylist does is help produce a photo that sells a dream, brand, product, sandwich, plate, lifestyle, chef, or restaurant. We style everything and anything connected to food. Think of it this way: every picture tells and sells a story."
The secret world of food styling comes into focus in this handbook for chefs, artists, and food lovers who want to make the transition to food styling. Learn how to turn banal food into ambrosia before the camera's eye. Master the tricks of the trade to keep food looking fresh and mouth-wateringly delicious, even after hours on the set.
Denise Vivaldo has been a food stylist in Los Angeles for twenty-five years. Originally a professionally trained chef catering in Hollywood, Vivaldo was discovered by Aaron Spelling and put to work on his television shows building food presentations for the camera. Her company, Denise Vivaldo Group, Inc., styles food for cookbooks, packaging, television, and film. Vivaldo won the 2010 IACP Award of Excellence for food styling. The Food Stylist's Handbook is her sixth book.
A former art director and graphic designer, Cindie Flannigan manages marketing and communications for Food Fanatics, develops and tests recipes, and styles food for film and print. She teaches food styling classes and workshops in Los Angeles through the Culinary Entrepreneurship Program, along with plating and presentation seminars through the St. Joseph Center in Venice, California.
Front cover photograph by Jon Edwards, courtesy of Bristol Farms.
Back cover photographs: left top and bottom by Jon Edwards, courtesy of Elizabeth Tenhouten; right top by and courtesy of Heather Winters; right bottom by and courtesy of Jon Edwards.
Jacket Design by Debra McQuiston
From the Back Cover
Denise brings her talent, flair and lovely sense of humor to every show that we’ve produced together. She takes food to the next level!” Stephen Kroopnick, executive producer, Iron Chef America
For the last 15 years I have worked alongside Denise on many projects including cookbooks, recipes and food styling for my infomercials. She is Julia Child and Bette Midler all rolled into one delicious lady. She is a talented chef with a fresh and creative imagination. She is a godsend to me.
Richard Simmons didn't realize the power food styling had to transform a pile of recipes into an exquisite cookbook until met Denise. She has an amazing ability to bring an author’s desires to life no matter what it takes. And nobody could deny the way her passion or excitement light up a room. Would produce another cookbook without her? Hell no!
Kim Barnouin, co-author of the New York Times best-seller Skinny Bitch, and founder of HealthyBitchDaily.com
Denise is the best food stylist in the world. It doesn't matter what problem shows up, fixes it and makes it look pretty.”
Mick Hastie, host and producer of the Magic Bullet and the Bullet Express
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Product details
- Publisher : Gibbs Smith; 53860th edition (September 1, 2010)
- Language : English
- Hardcover : 264 pages
- ISBN-10 : 1423606035
- ISBN-13 : 978-1423606031
- Item Weight : 3.25 pounds
- Dimensions : 9 x 1.25 x 10.75 inches
- Best Sellers Rank: #866,596 in Books (See Top 100 in Books)
- #3,231 in Entertaining & Holiday Cooking
- #9,521 in Photography & Video
- Customer Reviews:
About the authors
A classically trained chef, Denise founded Food Fanatics in 1988, a catering, recipe-development, and food-styling firm based in Los Angeles, California. In 2012 Denise rebranded her company as the Denise Vivaldo Group.
As a consultant, food stylist, and culinary producer with over 30 years experience, Denise has helped with numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products.
Denise is a popular contributing blogger to the Huffington Post as well as her own blog, Denise Vivaldo Blogs. She also teaches food styling, catering and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows.
Denise is the author of eight books:
The Food Styling Handbook, winner of numerous awards and considered to be the food styling bible. New edition Spring 2017!
How to Start a Home-Based Catering Business, which has sold more than 150,000 copies and is in its 6th edition.
How to Start a Home-Based Personal Chef Business, now in it’s 2nd edition.
The Entertaining Encyclopedia, and its companion book Perfect Table Settings.
Do It For Less! Parties, and Do It For Less! Weddings, entertaining books with quantity recipes.
The Top 100 Napkin Folds.
Visit Denise's websites for more information:
www.DeniseVivaldo.com Culinary consulting services
www.DeniseVivaldoGroup.com Food styling, recipe testing, cookbook consulting, and more!
www.CulinaryEntrepreneurship.com Food styling classes
www.DeniseVivaldoBlogs.com Denise's culinary blog
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Top reviews
Top reviews from the United States
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another reviewer mentioned the delores custer book, which i also own, and i think that is a great one, too. thank goodness there are more volumes on this subject now. but the food stylist's handbook is the one i will refer to over and over. so much practical, real-world advice, in such an approachable writing style. i only wish it had been available a few months earlier, when i was styling the food for my second cookbook. oh well, i guess i'll have to write another one so i can put these great tricks to use!
i recommend approaching this book like you approach a high end brunch buffet. browse through for a quick overview, zero in on the goodies that appeal to you most and start with those, then return again and again until you are completely satisfied. it's a delicious book for anyone with an interest in food styling, and it's the one i will carry in my kit!
5 years ago when I started, I looked for and used a variety of resources, but still I felt like I was sifting through snippets of information from old books and the web to determine what was truly a resource and what was no longer relevant in the age of the digital camera. And as far as the business side of things, I just winged it. It also felt like stylists were loath to reveal the secret "tricks of the trade" in print.
Not only are the tricks revealed in this book they are ILLUSTRATED!
This book has it ALL. Whether you are just starting and have questions about how to actually style food, build a kit and find clients, or you are trying to figure out how to take it to the next level, this book will help. Absolutely invaluable...buy this book and earn the money back in spades by not wasting your precious time, money and resources figuring it out yourself.
While I'm at it, take a workshop with Cindie and Denise. Cindie is a master at the craft and Denise is hilarious, warm-hearted and truly holds the value of elevating individual stylists and the industry as a whole by sharing her vast experience, knowledge and resources. My investment was returned a month later when she referred me a job in my area.
Reviewed in the United States on August 17, 2017
This title is a reference book which you dip into on a need to know bases.
The foods presented are the ordinary kind that any worker with food will encounter. The business tips and instructions are valuable if one is serious about food styling as a profession.
Enjoy, but remember this is not a title devoted to technique and craft.
Nash Black, author of SANDPRINTS OF DEATH.
Top reviews from other countries
Un libro fantastico pieno di trucchi per conservare e migliorare il cibo nelle foto, ha una grande parte dedicata alla gestione del business come food stylist.
Non parla di fotografia, se volete imparare a fotografare il cibo da zero lasciate perdere, questo libro é troppo avanzato.
Se siete blogger lasciate perdere, non potreste mangiare vi che fotografate data la chimica spesso utilizzata.