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Fujifilm GFX 100 102MP Medium Format Digital Camera (Body Only),Black

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  • The Fujifilm GFX 100 pairs a newly-developed back-illuminated 102MP imaging sensor with our blazingly fast x processor 4 processing engine to create a combination capable of outputting 16-bit images with amazing color fidelity, rich shadow detail, and incredible dynamic Range.
  • Body: made of magnesium alloy, making it lightweight and very robust. GFX 100 is weather sealed at 95 points (including the electronic viewfinder) helping it withstand extreme conditions of dust, moisture and low temperatures.
  • Horizontal and Vertical Body Operation: built in vertical grip, it is the first FUJIFILM camera to have this integrated design.
  • 55mm diagonal length large format (43. 8 x 32. 9mm) has paved the way for ultra high image resolution.
  • X-Processor 4: FUJIFILM's latest image processing engine to quickly optimize the data from the fast, high resolution image sensor.
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Fujifilm GFX 100 102MP Medium Format Digital Camera (Body Only),Black
Fujifilm GFX 100 102MP Medium Format Digital Camera (Body Only),Black
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Price$6,699.00-8% $1,849.00
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$2,499.00$7,499.00-7% $1,299.00
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-8% $3,696.95
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Customer Ratings
Auto focus
4.9
4.2
5.0
4.6
Image stabilization
4.8
4.4
4.4
4.7
Picture quality
4.7
4.5
4.8
5.0
Sold By
Wholesale Photo
Amazon.com
Amazon.com
Amazon.com
PROCAM
Amazon.com
display type
LCD
LCD
LCD
LCD
LCD
LCD
display size
3.2 inches
3 inches
3 inches
3.2 inches
3.2 inches
lens type
Wide Angle
Wide Angle
Wide Angle
Wide Angle
Zoom
zoom type
Digital Zoom
Optical Zoom
Digital Zoom, Optical Zoom
shooting modes
Bulb Mode,Aperture Priority, Manual, Program, Shutter Priority
Bulb Mode,Aperture Priority, Auto, Manual, Program, Shutter Priority
Bulb Mode,Aperture Priority, Manual, Program, Shutter Priority
Automatic
Bulb Mode,Aperture Priority, Manual, Program, Shutter Priority
Program, Shutter Priority, Aperature Priority, Manual
connectivity tech
Bluetooth
HDMI, USB
Bluetooth, Wi-Fi, Ethernet, HDMI, USB
Bluetooth
Wi-Fi, HDMI, Bluetooth, USB
video resolution
4K DCI 2160p
4320p
4320p
4320p
4K DCI 2160p
4320p
optical zoom
1 multiplier x
1 multiplier x
1 multiplier x
1 multiplier x
3 multiplier x

What's in the box

  • Camera Body & Accessories
  • Product Description

    GFX100 combines decades of experience, knowledge, and research into a mirrorless large format camera that redefines the boundaries and limitations of how photographers and filmmakers creatively express themselves. By raising the bar in large format auto-focus performance, being the first large format system to have in-body stabilization, and providing filmmakers with a way to push the limits of wide format 4K/30P motion capture, GFX100 is not only reshaping how images are being made, but it is also redefining large format for the world’s next generation of image makers.

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    Fujifilm GFX 100 102MP Medium Format Digital Camera (Body Only),Black


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    From the manufacturer

    GFX 100

    GFX 100 combines decades of experience, knowledge, and research into a mirrorless large format camera that redefines the boundaries and limitations of how photographers and filmmakers creatively express themselves. By raising the bar in large format auto-focus performance, being one of the first large format systems to have in-body stabilization, and providing filmmakers with a way to push the limits of wide format 4K/30p motion capture, GFX 100 is not only reshaping how images are being made, but it is also redefining large format for the world’s next generation of image makers.

    Body

    Durable body

    Weather Resistant

    Horizontal and Vertical Body Operation

    Texture

    Tough Body

    The camera body is made of magnesium alloy, making it lightweight and very robust. The inner frame directly couples the sensor and IBIS unit with lens and lens mount to provide complete rigidity from the lens to the sensor. The engagement area between the front and rear panels has been maximized to achieve ultimate durability against external force.

    Body Resistance

    The camera body is weather sealed at 95 points (including the electronic viewfinder) helping it withstand extreme conditions of dust, moisture and low temperatures. This means that the camera can comfortably handle a wide variety of shooting situations, be it shooting stills or video. This means the GFX 100 is perfectly suited to being used in a studio but also outdoors in harsher environments.

    Operating Condition

    Temperature: -10℃ - 40℃

    Humidity: 10 - 80% (No condensation)

    Dust-resistant Weather-resistant: Sealing parts of body 76 / EVF 19

    Horizontal and Vertical Body Operation

    The GFX 100 camera body has a built in vertical grip, it is the first FUJIFILM camera to have this integrated design. This allows the camera to be thinner and lighter than before while still housing a large sensor, shutter mechanism, IBIS and two batteries. This balanced design of the camera allows the user to instantly switch from landscape to portrait orientation.

    Texture and Handling

    The magnesium alloy body, whilst lightweight and highly robust, is coated with premium colors and textures. The design and handling have been optimized based on feedback from professional photographers working in the fields of landscape, commercial and fashion portrait photography. The body has been designed down to the last detail, including the size and layout of buttons, dial designs, materials, and sounds.

    Sensor / Processor / Mount

    Sensor Size

    Image Processing Engine

    G Mount

    Image Format, Size and Aspect

    55mm diagonal length large format

    The GFX Series' use of 55mm diagonal length large format (43.8 x 32.9mm) has paved the way for ultra high image resolution. The GFX 100 delivers smooth gradation and image sharpness with the high resolution sensor. This is made possible thanks to FUJIFILM's expertise in medium format which has been gained since the days of film cameras. Experience the astonishing photographic potential possible with the 100MP+ sensor.

    Image Processing Engine

    The GFX 100 uses the X-Processor 4, FUJIFILM's latest image processing engine to quickly optimize the data from the fast, high resolution image sensor. Despite the massive amount of data involved, the processor handles it at a speed. You can also apply the Film Simulation modes to 100MP+ image data to achieve FUJIFILM's unique styles of color and tone reproduction.

    Startup time: 0.4 sec.

    Maximum continuous shooting speed: 5.0 fps.*

    EVF refresh rate: Approx.85 fps**

    *When using the mechanical shutter in CH mode.

    **When using the Boost mode with Frame Rate Priority .

    FUJIFILM G Mount

    The G Mount, was designed to accommodate GF lenses with 100MP+ sensors in mind. Taking maximum advantage of the mirrorless system, the G Mount has a short flange focal distance which contributes to the camera's compact form and mirrors GF lenses' design and advanced performance. When combined with a large CMOS sensor, the system prevents peripheral light fall-off to achieve stunning edge to edge sharpness.

    Image Format, Size and Aspect

    The GFX 100 allows users to capture images in various formats and image qualities. This includes uncompressed / lossless compressed RAW and JPEG formats of varying image sizes, aspect ratios and compression ratios. Its in camera RAW processing gives the option of saving 8bit or 10bit color depth images as 8bit or 16bit TIFF files. When using a 35mm format lens via a mount adapter, the camera can record images in a 36.0mmx24.0mm frame at the center (60.8M) as JPEG or TIFF (in camera RAW processing) formats.

    Aspect Ratios: 4:3, 5:4, 35mm FORMAT (3:2), 3:2, 7:6, 1:1, 16:9, 65:24

    Stabilization

    Focal Plane Shutter

    IBIS

    Shock Absorption Mechanism

    Ergonomic Grip

    Focal Plane Shutter

    The GFX focal plane shutter is specifically designed for 55mm large format, mirrorless digital cameras. With a durability performance over 150,000 shutter actuations*, it combines an electronic front curtain shutter with an exceptionally quiet mechanical shutter which has a maximum speed of up to 1/4000sec. The shutter system has been redesigned for the GFX 100 to support the new 55mm diagonal length large format with continuous shooting of up to 5.0fps. You can select from three types of shutters, including an electronic shutter, according to your shooting conditions.

    In Body Image Stabilization

    The GFX 100 is a first mirrorless digital camera equipped with an in-body image stabilization (IBIS) mechanism for a 55mm diagonal length large format in GFX series. It provides precision control for the high definition images produced by the camera's 55mm diagonal length large format, which is approx. 1.7 times the size of a 35mm format sensor. This feature revolutionizes the 55mm large format camera system, unleashing its advanced performance with greater flexibility in a wider variety of shooting conditions.

    Shock Absorption Mechanism for the Shutter

    The GFX 100's shutter has a shock absorption mechanism ideal for landscape photography, studio shooting and commercial photography, all of which are unforgiving to even the slightest of camera shakes. The shutter unit is suspended at the top, bottom, right and left and is able to absorb subtle shakes caused when the mechanical shutter is used. It also enables quicker shutter response, which is useful in a variety of shooting situations.

    Ergonomic Grip

    The in body image stabilization (IBIS) and the shutter's shock absorbing structure are complemented by the grip design, which is shaped to provide added stability for hand held shooting in various conditions. It allows you to hold the camera firm and there is a better balance even when a large lens is mounted, so that you can focus on the composition of your shake free image

    Movie recording

    4K Movie / 10bit Color Depth

    Movie recording format

    HDMI

    F-Log

    4K Movie / 10bit Color Depth

    The full potential of the 55mm diagonal length large format in the GFX can be seen in stills and in video. The combination of the latest sensor and the "X-Processor 4" enables support for 4K/30P video. The camera's sensor, which is larger than that of cinema cameras, produces a shallow depth-of-field, enhanced tonal gradient in 10-bit output, and greater ISO sensitivity. The 55mm large format size produces video footage with more detailed textures while reproducing three-dimensional definitions and is able to capture the atmosphere of the scene unlike anything before. All the Film Simulation modes can be applied to video as well, including "Eterna," which replicates the look of FUJIFILM's cinema film of the same name. Furthermore, the camera supports the digital cinema aspect ratio (17:9) and compression codecs such as H.265 and H.264. You can also select the bit rate of up to 400Mbps.

    Movie recording format

    With its 55mm diagonal length large format, the GFX 100 demonstrates its appeal in video recording. It uses full sensor width to record video in 4K digital cinema format in the aspect ratios of 16:9 / 17:9. The sensor area used is greater than that of cinema cameras that support a large format sensor. You can use GF lenses and adaptors to achieve a variety of videographic expressions that only large sensors can deliver, and record them in high-resolution 4K video.

    Simultaneous Output to HDMI and SD card

    The high speed image processing engine, X-Processor 4, can read and output condensed video data, feeding 4K/30P 4:2:2 10bit data to the HDMI port and recording 4K/30P 4:2:0 10bit data to an SD card (when H.265 is selected) up to 400Mbps***. You can also choose All-Intra*4 / Long-GOP, etc. The processor's enhanced capability means video footage can be viewed on the camera's LCD screen as well as on an external monitor whilst you film, while feeding uncompressed data straight to a recorder.

    ***Available at 4K/29.97P, 25P, 24P or 23.98P. Requires an SD card with the video speed class of V60 or above to record at the bit rate of 400Mbps.

    *4Available at 4K/29.97P, 25P, 24P, 23.98P, and FHD/59.94P, 50P, 29.97P, 25P, 24P, 23.98P when H.265/HEVC is selected. Not compatible with H.264.

    F-Log / HLG Support

    The GFX 100 is capable of recording F-Log, characterized by a gamma curve with a wide dynamic range, and capturing video in HLG (Hybrid Log Gamma), one of the formats defined in the ITU-R BT.2100 international standards. Coupled with color information attained in 10-bit color depth, the camera records premium quality footage faithfully depicting scenes even with a large brightness range or subjects with high color saturation.

    Color & Auto Focus

    Film Simulation

    Phase Detection AF

    Face/Eye Tracking and Auto Focus

    Leaf Spring Switch Shutter

    Fujifilm's Original Color Reproduction

    As a manufacturer of cameras and photographic films for many years, Fujifilm has developed the Film Simulation modes to digitally replicate the image quality of film. The GFX 100 allows users reproduce these colors and tones, despite its large image resolution, adding an artistic flair to images with exceptional quality.

    PROVIA / Standard, Velvia / Vivid, ASTIA / Soft, Classic Chrome, PRO Neg.Hi, PRO Neg.Std, Eterna / Cinema, ACROS, Monochrome, Sepia

    Phase Detection AF System

    The GFX 100 is the first GFX that features a phase detection AF system on 55mm diagonal length large format. The GFX 100 has phase detection pixels across the entire sensor and with the X-Processor 4 engine coupled with the latest AF algorithm, is able to focus on a subject at high speed with accuracy even when the subject is away from the center of the frame, even in low light.

    Face/Eye Tracking and Auto Focus

    Using the new sensor in conjunction with the X-Processor 4, gives an advanced level of face tracking performance. The photographer has the ability to identify and capture even easier than before, difficult subjects like a person inside profile. In the Eye AF mode, you can even specify which of the subject's eyes you want the camera to prioritize. This is particularly useful in portraiture, which commands focusing accuracy with a very shallow depth of field. The touchscreen panel or Focus Lever can be used to select which of a crowd of faces detected you want the camera to track, focus and adjust exposure to.

    Leaf Spring Switch Shutter

    The GFX 100 is equipped with a feather touch shutter button that responds to delicate shutter release actions. The button reacts to the subtlest movements of the finger when gripping the camera body firmly in both portrait and landscape orientations. The use of the electronic front-curtain shutter minimizes release time lag to give even greater confidence in shutter operation.

    Finder / Monitor

    EVF

    Rear Customizable Information Monitor

    Multi-function Monitor

    Tilting LCD

    High Magnification and High Definition Electronic Viewfinder

    The GFX 100 comes with a detachable 5.76M dot EVF with approx. 100% coverage. Resolution priority, frame rate priority and AF priority can be selected in boost mode for live view depending on the subject.

    Rear Customizable Information Monitor

    The rear panel features a sub monitor, which can be configured to display various data previously displayed on the main LCD monitor. Minimizing the amount of data that has to be displayed on the main LCD monitor makes it easy to check the overall framing and concentrate on the composition. You can choose to display the exposure compensation gauge and histogram on the sub monitor to enable exposure adjustment whilst checking the exposure level.

    Multi-function Monitor

    The top panel features a clear, 1.8-inch B/W sub LCD monitor that displays the main shooting settings such as shutter speed, aperture, ISO sensitivity and exposure compensation, as well as function icons, remaining number of frames (stills) and remaining filming time (video). This display can be configured according to what information you want to be displayed. When you switch between stills and video modes, all the settings shown on this sub monitor also change accordingly, ensuring that all relevant data is available at hand.

    3.2inch Tilting LCD Screen

    The rear panel features the main 3.2-inch 2.36-million dot LCD monitor that has 100% coverage and tilts in three directions, 90 degrees upward, 45 degrees downward and 60 degrees to the right. The use of capacitive touchscreen panel allows easy framing and shooting in high and low angles, which can be difficult when using the EVF.

    Customer reviews

    4.3 out of 5 stars
    4.3 out of 5
    17 global ratings
    Another League
    5 Stars
    Another League
    I recently took my GFX100 to Yellowstone for a 6-day shooting workshop, took my 250+1.4TC and the 45mm 2.8 and 23mm f4. I also used a Sony A7R4 with the 600 FE f4. The 600 F4 is also extraordinary and really works great with the 1.4 TC but the GFX100 lets you crop and the resolution and micro-contrast of the lenses coupled with the IBIS and the big sensor turned it into a monster. The best pictures I have taken in my life. The camera struggled to acquire focus a couple of times and I had to turn it off and onto fix the problem. Maybe it was the temperature of 5 F and the wind. The Sony worked flawlessly but the Fuji is in another league when color detail contrast makes the pictures seem to be so real that you cannot but smile. Using the camera is very easy if you come from other Fuji systems as I do. I have my Nikon D850 with great glass as well as Sony and both are superb. Especially for wildlife and Landscape but unless you are shooting birds, or very far away subjects the Fuji GFX100 is the better choice. I shot most of the time handheld at ISO 100-1200
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    Top reviews from the United States

    Reviewed in the United States on March 12, 2020
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    5.0 out of 5 stars Another League
    Reviewed in the United States on March 12, 2020
    I recently took my GFX100 to Yellowstone for a 6-day shooting workshop, took my 250+1.4TC and the 45mm 2.8 and 23mm f4. I also used a Sony A7R4 with the 600 FE f4. The 600 F4 is also extraordinary and really works great with the 1.4 TC but the GFX100 lets you crop and the resolution and micro-contrast of the lenses coupled with the IBIS and the big sensor turned it into a monster. The best pictures I have taken in my life. The camera struggled to acquire focus a couple of times and I had to turn it off and onto fix the problem. Maybe it was the temperature of 5 F and the wind. The Sony worked flawlessly but the Fuji is in another league when color detail contrast makes the pictures seem to be so real that you cannot but smile. Using the camera is very easy if you come from other Fuji systems as I do. I have my Nikon D850 with great glass as well as Sony and both are superb. Especially for wildlife and Landscape but unless you are shooting birds, or very far away subjects the Fuji GFX100 is the better choice. I shot most of the time handheld at ISO 100-1200
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    Reviewed in the United States on January 3, 2024
    Reviewed in the United States on October 18, 2020
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    JM
    5.0 out of 5 stars Game changer
    Reviewed in the United States on October 18, 2020
    As a long-term Canon 1D series and medium-term Leica M and SL user, I explored Hasselblad and Fuji medium format. Hasselblad looked sexy and svelte but was hideous to handle. The GFX 50S was ugly but good to use. The GFX 100 is a joy to use and the IQ is mind-blowing. The IBIS allowed me to handhold at 1/25 second with the 23mm lens wide open. The above pictures represent hand-held photogfraphs taken in Masai Amboseli, Kenya, in Feb-March 2020. 23mm, 32-64mm, and 250mm lenses.
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    Reviewed in the United States on September 25, 2020
    7 people found this helpful
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    Reviewed in the United States on July 29, 2021
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    Reviewed in the United States on August 28, 2019
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    4.0 out of 5 stars Great camera, some drawbacks
    Reviewed in the United States on August 28, 2019
    I really like the GFX 100, but I wish it were even better. I have had the camera for 2 months now, I shot 3 campaigns and another dozen models and catalogs.

    First, it is the most advanced modern camera I have used. The features are incredible. As a mostly Canon (5DS, 5D Mark IV) and Hasselblad digital (H4D, X1D) shooter for 13+ years, I have been jealous of the features I have seen with companies like Sony. I now feel like I have those modern features like IBIS stabilization and Eye tracking Focus. These features sometimes work amazing. But at other times I am baffled that features like the eye tracking do not seem to work at all. Constantly, the eye tracking is working amazing for 30 seconds or 2 minutes, then nothing changes and it doesn't work at all. I haven't pressed anything. I turn the feature on and off, and it sometimes goes back to working perfectly??? Sometimes, it doesn't and I cannot see why from the conditions. And it does affect my shooting as I stop the model from posing and try to get my focus back on them.

    The autofocus in general is fantastic for medium format. Night and day difference between my older Hasselblad H series camera and much much faster than my Hasselblad X1D camera. And when it works, it it better/faster than many Canons. But it is definitely not as good as the eye tracking from the newer Sony cameras like the A74 (which is amazing for eye tracking focus). But the GFX100 is also glitchy. I am not sure if others are experiencing this and I am going to call Fuji. But I cannot figure out why I cannot always accurately move the focus dot on the subject's eye when needed. For example, I will be shooting a waist up shot on a model and have the eye detection on. It is working great. Suddenly, it goes off and my focus dot is on the background. I use the focus stick to move the dot onto the model's face, only to see the dot move immediately back to the background before I can shoot. The focus dot is jumping back and it will do it over and over. If I remove the camera from my eye and look at the back screen, I can do the same action and get it to work. But how weird. Happens 10 times a shoot and I tried shooting through it once on pressure filled shoot and got like 10 shoots out of focus in a row. Really stunk. *****Updated****** I think I found the fix for the focus issues. I believe the pressure of my cheek against the touch screen was freezing the the focusing. I didn't think it was my cheek originally as it wasn't trying to focus where my cheek was. But I think that is was disabling the eye focus and then not letting the focus dot stay when I moved the focus lever. I am still exploring if this is the cause and haven't tested it enough, and will update again if the fix doesn't work 100% of the time. Basically, you only need to touch the screen in the corner and click til it says off in the right place to disable the touch screen focusing and easy to turn back on. So possibly an easy fix to a problem that was really upsetting and no one at the camera stores or the Fuji hotline seemed to know why I was having a problem.

    The IBIS stabilization seems to work great. It does not fix all motion problems, but I literally handheld a campaign photo that would be blown up for a poster at ISO 3200 and 1/15sec at 50mm and it looked workable. It was super lowlight on the beach and I was desperate to get in 1 more dress. I didn't think it would be usable as a print (I assumed it would be fine for Instagram), but incredibly it is. There are some videos on Youtube where it does a reasonable job in video, but I haven't tested it yet.

    You will need to read the instruction manual (which is well done). There are a lot of buttons and it is very very very customizable. But you can be totally lost. I even recommend downloading the PDF of the manual, so you can key word search queries. I own a lot of cameras, and this one has too many features to be intuitive. I literally couldn't figure out how to put the camera in manual model for 15 minutes as the shutter speed was in a lock mode out of the box.

    Ergonomically the camera is nice, and I normally shoot with bigger cameras and like a vertical grip. But this camera is big and can be pretty heavy with lenses. I shot today with the 110mm and put in 1000 handheld photos and my arms were really tired. Feels heavier than my Canon with an 85mm. If you are use to a Sony or a camera without a vertical grip, you might be in for a shock. The new Sony A7R IV is so much smaller. That said, people do think the FUJI GFX is impressive looking. More so than I expected as I often have Hasselblads and cool cameras around the studio. But there is a wow factor in person from clients and models.

    Colors have been a huge issue with this camera as I have been struggling with finding color profiles I really like. Fuji, in a very cool way, has put in 15 simulations of their old films (Provia, Astia, Velvia, Pro Neg Hi, Pro Neg Std, Acros Black & White, etc) as color profiles that you can choose from. It is kind of awesome. But it also isn't working well enough. I am mainly shooting tethered with Capture One and having difficulty getting poppy accurate colors for clothing with nice skin tones. My digital tech and I have been trying to mess with a lot of settings, but I am finding it harder than with Canon or Hasselblad. With my Hasselblad, we literally just set the color balance from a card and a contrast of like 6, and my clients are think I am mostly very accurate on most clothing pieces. But the Fuji is tough with me struggling on both clothing colors and skin tones. I am learning more than I ever wanted about ICC profiles and bought the newest x-rite Colorchecker 2, so I can make my own profiles. But I am getting mixed results. I have been emailing Capture One, and I don't know if I am really going to get accurate colors in my workflow and will need later Photoshop to get there. One client Friday did think that the Fuji was more accurate and vibrant on Oranges and Red based colors than my Canon 5Ds I normally photograph their clothing line with. But they preferred Greens and Blues with Canon. I feel that Astia and Provia are sometimes too Orange on the skin. The Pro Negative standard is way too washy and subdued on clothing, while the Pro Negative Hi is too contrasty and still doesn't quite get the clothing color. No other profiles are normal enough to be used in this situation. Even tweaking them in Capture One isn't going great, but I am still working on it. I spoke with the Fuji service line, and the guy said no one else is complaining about this and thought Fuji was the easiest to work with. I think the problem has to do with Fuji speaking about color in terms of your "memory" instead of accuracy. My job requires accuracy. I feel like I might figure out some custom profiles, but I am getting less confident the more I work on it and will have to settle. I do think that Fuji needs a better out of the box neutral/accurate color setting instead of imposing kind of strong effects. I will personally be lobbying them to come up with an accurate/neutral profile.

    The quality, which I think is a major selling point with this camera, is amazing at points, but again I find mixed results. First, if you haven't shot medium format digital, then I think you will see a large increase in quality. The difference between the GFX 100 and my Canon 5Ds 50mp with an 85mm 1.2 new version lens is crazy; almost not comparable. I was shocked to see the difference as the Canon is just bad in comparison. But my gut says the Nikon D850 would fare much better than the Canon from what I have seen. The Nikon D850 and The Sony A7R IV are just sharper full frame cameras/lenses than my Canon 5Ds. However, my 6 year old 50mp Hasselblad H4D CCD sensor, seems just as sharp as the 100mp Fuji. I haven't done extensive tests, and the one I did wasn't fare to the Fuji. But I photographed a model in a very detailed dress for a catalog with the Hasselblad and tried to take a few quick shots with the Fuji so I could compare it in the same conditions. The Hasselblad 50mp beat the Fuji, BUT I was on F20 with the Fuji on the 32-64mm zoom lens and I should have probably been at F8, where the lens is probably sharpest. And that could have really disadvantaged the Fuji. But that said, I don't think there is a big difference in the studio between the cameras, quality wise. I would put money on the Hasselblad 100mp or Phase to be slightly higher in quality with the bigger sensor and larger pixels, but the Fuji much more versatile. Imaging-Resource's comparometer seemed to have the GFX100 near the same quality as the Phase One 100mp when you view full res files side by side. But I don't think I am seeing those same results. *****Update***** Also, I need to explore the shooting modes more. I was mostly shooting on Mechanical shutter like an old school camera, but I think you get sharper handheld images with electronic front curtain selected. It is not the same as electronic shutter and can be used with flash and moving subjects up to 1/1250sec. But I think this help mitigate shake from the shutter. Very hard when you get this camera to know what the best settings are and I had read the manual, google info and watch reviews and tip specifically for the Fuji GFX.

    Natural light is a different story. The Fuji is mostly amazing, with some inexplicable times it has less quality (could be that I was on mechanical shutter instead of EF Curtain). It really took down the Hasselblad X1D on my location campaign shoot and I thought the X1D had great quality in natural light. I was principally shooting with X1D for a client and had the Fuji as a backup. But my lighting conditions got tough as the sun was setting and it drop behind heavy clouds. I saw myself switching to Fuji more and more. The shoot was rushed and I mainly compared the files after the shoot, and I thought the Fuji destroyed the X1D quality wise, and easy of shooting. When choosing shots with the client for poster printing, I had fingers crossed they would pick the models posing in the Fuji versions as I knew those would print with better quality. The Fuji is amazing at ISO 800. I feel like I am at ISO 100 with it. After that, I am getting mixed results. Sometimes, 1600 looks great and I have been super impressed. And other times I feel it getting blocky and a little cartoonish around 1600. I need to explore more. I mentioned above, I have a campaign photo taken at 3200, so I have mixed feelings. I have some thoughts about which lighting conditions and if slight model movements are being noticed more which you might expect with 100 megapixels. I was also shooting on mechanical shutter, and I might have to move to Electronic Front Curtain which is not the same as electronic shutter, but lessens the shutter causing shake. The camera does also have electronic Shutter.

    Overall, the camera seems to resolve a lot of detail, but that doesn't always mean a better photo. Sometimes, looking at my Hasselblad X1D files, they looked more pleasing and real world sharp. And I see myself sometimes taking down the sharpness on the Fuji as it can look a little digital.

    The in-camera features like skin smoothing and adding grain are useless to me, even though I do a similar technique in post for some retouching. I tried shooting raw + jpg with the Skin smoothing and a weak grain, hoping I could get my highest quality raw but also get a somewhat "retouched" jpg photo for like immediate posting on social media or make a quick print for a model and I really disliked the results. The skin softening just seemed to take down the quality and make it blocky. I was hoping it would find the skin and just smooth that, but I don't think it worked well. The grain was not as pleasing as I add in Photoshop in the Camera raw feature. I am sure Fuji would tell me to keep trying the feature with more subjects, but I don't think I will try that feature again.

    Being mirrorless, I think the electronic viewfinder is great. I sometimes even prefer it to an optical viewfinder now as I feel like I am kind of seeing my final photo sometimes. Very little blackout. My X1D had a lot of blackout, so the GFX is great in comparison. Still not as good as Sony's blackout. And if you are coming from a new Sony, you would think it was noticeable, but good/acceptable.

    Overall, a really great camera with a few glitches that I am trying to iron out. I don't believe most photographers need this camera. And if you have a Nikon D850, I don't think you will become any better photographer or see an incredible quality improvement. But if you are a medium format digital shooter or really want to be and have the clients that demand it, then this is the most modern and usable medium format camera.
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    Reviewed in the United States on January 19, 2024
    Reviewed in the United States on January 1, 2020
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    5.0 out of 5 stars The most amazing camera of 2019!
    Reviewed in the United States on January 1, 2020
    I bought mine on 29th August, 2019. It looked like a big camera but it didn't feel that heavy. The camera feels great at hand, the portrait grip not so much. But the image quality is absolutely stunning. The body is well made, battery life is great, amazing EVF, there is nothing to fault. THE best camera I have owned so far. GFX 100 will simply blow any other camera out of the water.

    Expensive but highly recommended, if you want the best image quality from your images.
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