Evaluated 5 cameras for picture quality, build, ergonomics, and feature set and the X-S10 came out on top for best all-rounder travel shooter for the best price. I needed a versatile camera for my travel trips to shoot a wide variety of subjects; landscapes, architecture, night scenes, street scenes, and portraits on locations. Did a fair amount of research and tested two four-thirds, two APS-C, one full frame and one compact with 1” sensor cameras and took each one of them on a couple of day trips to see how they handled, sometimes side by side. Used various zoom lenses around 14-135 (versatile range for travel). It has reasonable video capabilities but that’s not what I purchased or use it most for. Here’s why the S10 came out on top.
1. Great image quality. I prefer the Fuji hues. The option to change color science comes in handy for different subjects. Sharp picture. No noise and good ISO performance in low light. I don’t like using flash and some of the twilight and low light subsection came out great.
2. Image stabilization. The OIS and IBIS work very well together. Practically eliminate shake effects. And provide those extra f-stops whe your need it.
3. Solid build and ergonomics. Lightweight, compact and very easy access to all the controls. Everything is well placed and you can customize the dials and buttons for parameters you routinely use or want to manage. It’s small and feels more like a rangefinder style camera in your hand. Menu is easy to learn and work with.
4. Fast focus. It’s not the fastest focus. The Sonys I tested rocked in this area but the S10 does a good job keeping up with a variety of subjects for travel situations. It has plenty of options to work with.
5. Wireless picture transfer. Process is easy to use and reliable. It’s quick to access and you can have your pic ready to share on your phone in a couple of mins.
6. Value. You can’t beat the value of resolution and feature set (including IBIS) and compact design for the price. The Sony 6600 is comparable but the poor menu management and lack of touch interaction and the poor implementation of wireless transfer make it a poor contender in this class.
Got the body and purchased a XF 14-135 Fujinon (versatile range for most shots and good lighting). Took it to Europe for 10 days and it performed very well. Very easy to travel with - easy to grab and get the shot every time. Battery life is decent. Had to have a second one on hand to get through a days worth of shooting. This one’s a keeper.
There is a newer model of this item:
Fujifilm X-S20 Mirrorless Digital Camera XF18-55mm Lens Kit Black
$1,699.00
(46)
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$1,699.00
(46)
Only 1 left in stock - order soon.
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This Item  Fujifilm X-S10 Mirrorless Digital Camera XF18-55mm Lens Kit - Black |  |  |  |  |  | |
| Price | — | -8% $2,299.00 List: $2,499.95 | $2,499.00 | $698.00 | $1,299.99 | -12% $756.95 Typical: $856.95 |
| Delivery | — | Get it as soon as Tuesday, May 14 | Get it as soon as Thursday, May 16 | Get it as soon as Thursday, May 16 | — | Get it as soon as Friday, May 17 |
| Customer Ratings | ||||||
| Auto focus | ||||||
| Picture quality | ||||||
| Image stabilization | ||||||
| Ergonomic | ||||||
| Sold By | — | Wholesale Photo | Amazon.com | Amazon.com | Amazon.com | Amazon.com |
| display type | LCD | LCD | LCD | LCD | LCD | LCD |
| display size | — | 3 inches | 3 inches | 3 inches | 3 inches | 3.2 inches |
| lens type | Zoom | Wide Angle | Wide Angle | — | Wide Angle | Telephoto |
| zoom type | Digital Zoom, Optical Zoom | Digital Zoom | — | Digital Zoom | — | Optical Zoom |
| shooting modes | Bulb Mode,Aperture Priority, Manual, Program, Shutter Priority | Automatic | Bulb Mode,Aperture Priority, Manual, Program, Shutter Priority | Auto, scene, and P, S, A, and M | Bulb Mode,Aperture Priority, Manual, Program, Shutter Priority | default no selection value |
| connectivity tech | Bluetooth | Bluetooth | HDMI, USB | Wi-Fi, Bluetooth, USB | Bluetooth, Wi-Fi | Wi-Fi, Bluetooth |
| video resolution | 4K DCI 2160p | 4320p | 4320p | 4320p | 2160p | 4K UHD 2160p |
From the manufacturer
FUJIFILM X-S10
A portable, intuitive camera, capable of outstanding performance
X-S10 offers renowned FUJIFILM design, engineering, and color science in an accessible package. The newly created body features a deep grip for absolute security when making images handheld, even with larger lenses, and an intuitive, simple control dial for effortless operation. Also packed with state-of-the-art technology, including five-axis in-body image stabilization to enable smooth footage and super-sharp stills, a 180° vari-angle LCD touchscreen that covers even the most awkward angles.
It’s All About How It Feels
X-S10 has been designed to provide on-the-go photographers with maximum control. Its deep handgrip affords solid, confident handling.
Touch Operation
X-S10 features a touchscreen that lets you operate it with gestures. Like a smartphone, you can swipe to bring up menus or zoom in and out of images.
Stability in Your Hands
X-S10 features a five-axis in-body image stabilization (IBIS) system that gives you the freedom to go handheld and get to the heart of the action.
FUJINON XF, XC or MK Lens
X-S10 is extremely versatile and when you combine its versatility with over 30 different high-quality lenses, the possibilities are endless.
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Perfect Color to Define Your Photographic Style
A legacy in color science is at the root of any image you set out to create.
Developed from knowledge and technologies accumulated over 85 years, Fujifilm’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement.
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Dependable Autofocus for those Important Moments
With lightning-fast, accurate, and tenacious low-light autofocus
The most fleeting of subjects are yours to photograph, so there’s nothing to get in the way of your creativity. Able to acquire focus in just 0.02 sec, Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even dimly lit interiors or night-time scenes, there’s no stopping you. X-S10’s high-sensitivity back-illuminated sensor can operate at an amazing -7EV*.
*When XF50mmF1.0 R WR lens is attached
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Fuji Film X-S10 Mirrorless camera Body Black
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Top reviews from the United States
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Reviewed in the United States on April 19, 2021
Set: w/ XF18-55mm Lens KitVerified Purchase
Love this camera.
Picked it up with the 18-55mm lens and it is an amazing kit lens - really impressive IQ.
Also picked up the 16mm f1.4, and they 35mm f2
The 16mm is a magic lens but that's for a different review.
About the camera:
Love the IQ - same sensor as the xt4 and that sensor has stellar reviews.
ibis in a sub $1000 camera... Yes please.
The grip on this thing is so very comfortable, please fuji make more like this.
I do/don't miss the typical fuji dials on the camera. Kinda doesn't "feel" fuji without them HOWEVER I have always enjoyed other dslr PASM style systems and the customization on this camera really allows you to set things up as you like.
Autofocus. It's not sony. It works well but others have done it better. Lens makes a difference for sure.
As for WR. I have never been thoroughly convinced that anything with such a large whole in the front can be adequately sealed even with a gasket or o-ring. Nevermind telescoping lenses and air stabilization required for such. I have rain sleeves 7$-ish. If it's raining I put one on any camera WR or not, same with sandy conditions. It's nice for peace of mind but I would not base a buying decision upon it. FYI (like most electronics with WR) no manufacturer covers water intrusion.
Biggest con is battery life. These batteries go quick. I've purchased 3 additional out the gate and will probably get more.
I wish that it took UHS II cards. I wish it had a slot for two cards. I wish it had a larger buffer size. I wish it took 4k60. But thats why this is not the flagship model. For what you get for the price, this thing is amazing.
Completely satisfied with my purchase.
Picked it up with the 18-55mm lens and it is an amazing kit lens - really impressive IQ.
Also picked up the 16mm f1.4, and they 35mm f2
The 16mm is a magic lens but that's for a different review.
About the camera:
Love the IQ - same sensor as the xt4 and that sensor has stellar reviews.
ibis in a sub $1000 camera... Yes please.
The grip on this thing is so very comfortable, please fuji make more like this.
I do/don't miss the typical fuji dials on the camera. Kinda doesn't "feel" fuji without them HOWEVER I have always enjoyed other dslr PASM style systems and the customization on this camera really allows you to set things up as you like.
Autofocus. It's not sony. It works well but others have done it better. Lens makes a difference for sure.
As for WR. I have never been thoroughly convinced that anything with such a large whole in the front can be adequately sealed even with a gasket or o-ring. Nevermind telescoping lenses and air stabilization required for such. I have rain sleeves 7$-ish. If it's raining I put one on any camera WR or not, same with sandy conditions. It's nice for peace of mind but I would not base a buying decision upon it. FYI (like most electronics with WR) no manufacturer covers water intrusion.
Biggest con is battery life. These batteries go quick. I've purchased 3 additional out the gate and will probably get more.
I wish that it took UHS II cards. I wish it had a slot for two cards. I wish it had a larger buffer size. I wish it took 4k60. But thats why this is not the flagship model. For what you get for the price, this thing is amazing.
Completely satisfied with my purchase.
Images in this review
Top reviews from other countries
Tom
Superb way to jump into the fujifilm system - compact and versatile camera
Reviewed in Canada on March 11, 2024Set: w/XF16-80mm Lens KitVerified Purchase
Jl
Me encantó el producto
Reviewed in Mexico on December 18, 2022Set: w/ XF18-55mm Lens KitVerified Purchase
Anita Etienne
Super awesome camera!
Reviewed in Canada on April 16, 2021Set: w/XF16-80mm Lens KitVerified Purchase
Jay
I love it!
Reviewed in Canada on February 27, 2021Set: w/XF16-80mm Lens KitVerified Purchase
Jay
Reviewed in Canada on February 27, 2021
Images in this review
Michael C.
Great Camera!
Reviewed in Canada on October 6, 2023Set: w/XF16-80mm Lens KitVerified Purchase
