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Polaroid Now 2nd Generation I-Type Instant Film Camera - Black & White (9072)

4.3 4.3 out of 5 stars 1,219 ratings
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Gen2 Camera
Black & White
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Purchase options and add-ons

Brand Polaroid
Special Feature Timer, Built In Flash
Film Format Type Instant
Item Weight 0.56 Kilograms
Item dimensions L x W x H 5.9 x 4.4 x 3.7 inches
Included Components Camera Body Only
Model Name Now B&W
Film Color Colored
Compatible Devices camera
Exposure Control Type Automatic

About this item

  • NEW NOW INSTANT CAMERA: Capture and keep your everyday moments forever with the Polaroid Now i-Type Instant Film Camera.
  • NEW & IMPROVED: Our new Now Generation 2 analog instant camera is now made with 40% recycled materials and the internal lithium-ion battery charges via USB-C
  • DOUBLE EXPOSURE: The Now camera can frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should.
  • POINT. SHOOT. KEEP FOREVER: Now camera is compatible with both i-Type film and 600 film. Film sold seperately.
  • FULL COLOR: The Polaroid Now Generation 2 is available in 4 vibrant colors including Black, Panda, Red and Blue. Neck strap and USB charging cable included.
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Polaroid Now 2nd Generation I-Type Instant Film Camera - Black & White (9072)
$99.99
Get it as soon as Saturday, May 18
In Stock
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Polaroid Instant Color I-Type Film - 40x Film Pack (40 Photos) (6010)
$62.91 ($1.57/Count)
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In Stock
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Polaroid B&W Film for I-Type (6001)
$14.00 ($1.75/Count)
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Polaroid Now 2nd Generation I-Type Instant Film Camera - Black & White (9072)
Polaroid Now 2nd Generation I-Type Instant Film Camera - Black & White (9072)
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Price-17% $99.99
List: $119.99		$123.99-13% $139.99
Typical: $159.99		$123.95$159.99$145.99
Delivery
Get it as soon as Saturday, May 18
—
Get it as soon as Saturday, May 18
Get it as soon as Saturday, May 18
Get it as soon as Saturday, May 18
Get it as soon as Saturday, May 18
Customer Ratings
4.34.3 out of 5 stars1,219
4.54.5 out of 5 stars476
4.64.6 out of 5 stars209
4.54.5 out of 5 stars476
4.54.5 out of 5 stars543
4.54.5 out of 5 stars553
Easy to use
4.0
4.0
4.6
4.0
4.2
4.5
Giftable
3.3
3.7
3.7
3.7
3.5
4.0
Picture quality
2.6
3.3
3.2
3.3
3.6
3.7
Sold By
Amazon.com
TheImagingWorld
Focus Camera LLC
TheImagingWorld
Photo4Less
Busiapp Corporation
model name
Now B&W
Now i-Type
i-Type Instant
Now i-Type
—
—
film format type
Instant
Instant
Instant
Instant
Instant
Instant
film color type
Colored
Colored
Black and White
Colored
Colored
Colored
exposure control type
Automatic
Automatic
Automatic
Automatic
Automatic
Automatic

What's in the box

  • Camera Body Only

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    User Manual (PDF)

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    Polaroid Now 2nd Generation I-Type Instant Film Camera - Black & White (9072)

    Polaroid Now 2nd Generation I-Type Instant Film Camera - Black & White (9072)

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    From the manufacturer

    the classic
    two lenses
    recycled
    double exposure
    shoots iconic
    shot on now
    camer care

    Product Description

    Capture and keep your everyday moments forever with the Polaroid Now i-Type Instant Film Camera. Our new Generation 2 analog instant camera is made with 40% recycled materials and the internal lithium-ion battery charges via USB-C. The Polaroid Now Generation 2 includes a dual lens autofocus system and accurate human friendly flash to help you catch life as you live it in iconic Polaroid style. The Polaroid Now Generation 2 is packed with added features for limitless creativity including self-timer and Double Exposure mode, allowing you to frame two moments in one iconic image. The Polaroid Now Generation 2 is available in 4 vibrant colors including Black, Panda, Red and Blue. Neck strap and USB charging cable included. Compatible with i-Type & 600 film. Film sold separately.

    Customer reviews

    4.3 out of 5 stars
    4.3 out of 5
    1,219 global ratings

    Customers say

    Customers like the entertainment value and nostalgia of the camera. They say it's fun and great for parties. They also appreciate the retro feel and vintage photos. However, some customers have reported issues with the quality and darkness of the photos. They mention that the photos are too dark and green tinted. Customers also dislike the image quality. Opinions are mixed on performance.

    AI-generated from the text of customer reviews

    9 customers mention9 positive0 negative

    Customers find the camera fun and easy to use. They also say the pictures turn out dark but ultimately pretty cool. Some customers also mention the camera is great for parties.

    "I like it, it’s cool, the pictures come out dark and low quality" Read more

    "Crap for snow pics, but so much fun for all other pictures! My family had a lot of fun snapping pics with it over New Years...." Read more

    "Great for parties...." Read more

    "...to be almost perfect always seems to turn out dark but ultimately pretty cool" Read more

    9 customers mention9 positive0 negative

    Customers like the nostalgia of the camera. They say it has a retro feel, and is a classic. Customers also say it produces cute vintagey photos.

    "...me being able to take pictures and have them print out plus I love the vintage feel you just gotta play around with it that’s all and have fun with..." Read more

    "...Pictures are not great quality. Still great for nostalgia and instant printed memories." Read more

    "This camera is great fun. For the Gen Z folks, it is retro, and for older millennials, it reminds you of yesteryear." Read more

    "...wasn’t so expensive, but love the fun immediate pictures and retro nostalgic feel." Read more

    7 customers mention7 positive0 negative

    Customers find the camera film super easy to use and an incredible gift.

    "The camera was easy to use and set up. We used this for a party and had people taking mugshots with the Polaroid...." Read more

    "This is a fine camera. It takes great pictures and is so easy to use." Read more

    "Great for parties. Friends love the polaroids, it's super easy to use, the charger (instead of batteries) is really nice, and the photo quality is..." Read more

    "This camera is so easy and fun to use! I’ve always wanted an old-school looking Polaroid. And this is perfectt!!!!..." Read more

    10 customers mention5 positive5 negative

    Customers are mixed about the performance of the camera. Some mention it works super well, while others say that it doesn't work well at all. Some customers also say that the flash never came on, and the pictures were dark and had a terrible lag that would last 5-10 seconds.

    "Worked great" Read more

    "...Unfortunately I had to return it. Almost every picture it took had a terrible lag that would last 5-10 seconds...." Read more

    "It works super well, the package I got was a little damaged but the camera itself worked great! I got the bundle package and the film looks stunning" Read more

    "Does not work well at all." Read more

    50 customers mention14 positive36 negative

    Customers are dissatisfied with the image quality of the camera. They mention that the pictures are a little blurry, dark, and not clear. Some say that the camera is hard to use and that the photos don't look enough colorful.

    "Small picture compared to one's you developed but clear" Read more

    "...Maybe my camera is defective, but the images are dark and extremely murky...." Read more

    "Gave as a gift to our granddaughter. Picture quality is just fair" Read more

    "Crap for snow pics, but so much fun for all other pictures! My family had a lot of fun snapping pics with it over New Years...." Read more

    27 customers mention3 positive24 negative

    Customers are dissatisfied with the quality of the camera film. They mention that the film was poor, the photos are a mystery, and the first film pack with the kit was poor. Some say that the product broke after a few months of use, and that the included film box was ripped.

    "I like it, it’s cool, the pictures come out dark and low quality" Read more

    "Nice camera, but like totally impossible to get film for it, you would think the price paid atlease 1 pk of film would have came with it, this could..." Read more

    "...The hint of darkness?? this thing is GARBAGE. I have tried EVERYTHING to take a picture worth while...." Read more

    "...I know that but then what is the flash for? Such a waste of hard earned money." Read more

    18 customers mention0 positive18 negative

    Customers are dissatisfied with the darkness of the camera film. They mention that the photos are too dark, incredibly green tinted, and under exposed. They also say that the lights have to be super bright to get any exposure and the images are blurry and greyish.

    "...Maybe my camera is defective, but the images are dark and extremely murky...." Read more

    "I like it, it’s cool, the pictures come out dark and low quality" Read more

    "...but was very disappointed when both packets of film produced grey, dark pictures...." Read more

    "Most of the images are blurred and greyish. I have also tried keeping the films in the fridge and hope that can help (that's what I have researched)." Read more

    📸 The beginning of a wonderful journey!
    5 Stars
    📸 The beginning of a wonderful journey!
    Basically, I woke up in the middle of one night and out of nowhere I was inspired to invest in Polaroid. The ‘Everything Box’ for the Gen 2 NOW is perfect. Hands down: PERFECT!Do yourself a favor and DON’T invest in the NOW Plus (+) or the I-2.This is all you need.I’m sure Edwin Land would say the same thing. 🙌I have honed it to perfection. You may need continuous lighting indoors to achieve your desired goal; but a softbox is dirt cheap and even can be the beginning of an instant film studio. So add to cart, and place your order.It doesn’t get any better than this.Don’t fall for the Plus model or the new I-2. The NOW Gen 2 is all you need.I’ll be honest; you may shoot through 80-some shots to learn it’s dynamics. But it’s worth it. So worth it. I went from composing albums of different genres - even specializing in mosaic Polaroid - to having a 10x10’ backdrop set up with continuous lighting for my clients in my living room. This camera changed everything. It’s my passion. My happy trigger. My joy.I sold my entire living room to create an Instant Film Studio. I’ll never regret it.And it all started right here, with the Gen 2 Everything Box.Thank you Amazon.Thank you Polaroid.Keep it coming!
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    Top reviews from the United States

    Cindy Dumire
    5.0 out of 5 stars Good pictures
    Reviewed in the United States on May 4, 2024
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    Small picture compared to one's you developed but clear
    Helpful
     Report
    Jordan
    5.0 out of 5 stars 📸 The beginning of a wonderful journey!
    Reviewed in the United States on May 6, 2024
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    Basically, I woke up in the middle of one night and out of nowhere I was inspired to invest in Polaroid. The ‘Everything Box’ for the Gen 2 NOW is perfect. Hands down: PERFECT!
    Do yourself a favor and DON’T invest in the NOW Plus (+) or the I-2.
    This is all you need.
    I’m sure Edwin Land would say the same thing. 🙌
    I have honed it to perfection. You may need continuous lighting indoors to achieve your desired goal; but a softbox is dirt cheap and even can be the beginning of an instant film studio. So add to cart, and place your order.
    It doesn’t get any better than this.
    Don’t fall for the Plus model or the new I-2. The NOW Gen 2 is all you need.
    I’ll be honest; you may shoot through 80-some shots to learn it’s dynamics. But it’s worth it. So worth it. I went from composing albums of different genres - even specializing in mosaic Polaroid - to having a 10x10’ backdrop set up with continuous lighting for my clients in my living room. This camera changed everything. It’s my passion. My happy trigger. My joy.
    I sold my entire living room to create an Instant Film Studio. I’ll never regret it.

    And it all started right here, with the Gen 2 Everything Box.

    Thank you Amazon.
    Thank you Polaroid.

    Keep it coming!
    Customer image
    Jordan
    5.0 out of 5 stars 📸 The beginning of a wonderful journey!
    Reviewed in the United States on May 6, 2024
    Basically, I woke up in the middle of one night and out of nowhere I was inspired to invest in Polaroid. The ‘Everything Box’ for the Gen 2 NOW is perfect. Hands down: PERFECT!
    Do yourself a favor and DON’T invest in the NOW Plus (+) or the I-2.
    This is all you need.
    I’m sure Edwin Land would say the same thing. 🙌
    I have honed it to perfection. You may need continuous lighting indoors to achieve your desired goal; but a softbox is dirt cheap and even can be the beginning of an instant film studio. So add to cart, and place your order.
    It doesn’t get any better than this.
    Don’t fall for the Plus model or the new I-2. The NOW Gen 2 is all you need.
    I’ll be honest; you may shoot through 80-some shots to learn it’s dynamics. But it’s worth it. So worth it. I went from composing albums of different genres - even specializing in mosaic Polaroid - to having a 10x10’ backdrop set up with continuous lighting for my clients in my living room. This camera changed everything. It’s my passion. My happy trigger. My joy.
    I sold my entire living room to create an Instant Film Studio. I’ll never regret it.

    And it all started right here, with the Gen 2 Everything Box.

    Thank you Amazon.
    Thank you Polaroid.

    Keep it coming!
    Images in this review
    Customer image Customer image
    Customer imageCustomer image
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    ElleD
    5.0 out of 5 stars My husband loves this camera
    Reviewed in the United States on April 27, 2024
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    My husband likes old-school pictures and these are exactly that it’s everything he wanted

    Become part of the Amazon vine review products
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    eliseo
    5.0 out of 5 stars It works just as intended
    Reviewed in the United States on January 25, 2024
    Style: Gen2 CameraColor: RedVerified Purchase
    For everyone reading these reviews about the “quality” y’all gotta remember something it’s supposed to replicate a vintage feel so of course it’s not gonna be 1080p/4K quality because that’s not the international purpose of this at all. Now granted if you want any good looking pictures I suggest you take pictures when it’s sunny because lighting helps with anything, if it’s cloudy or dark outside I suggest taking pictures up close but overall I’m enjoying this Polaroid camera it works just as intended I’m happy with me being able to take pictures and have them print out plus I love the vintage feel you just gotta play around with it that’s all and have fun with it. :)
    29 people found this helpful
    Helpful
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    John Joseph
    1.0 out of 5 stars Poor Quality
    Reviewed in the United States on March 22, 2024
    Style: Gen2 CameraColor: Black & WhiteVerified Purchase
    Being a photographer and an optimist, I really wanted this camera to be better. I know lighting, I’ve shot professionally for years. Maybe my camera is defective, but the images are dark and extremely murky. I didn’t expect HD resolution, I have many cameras that shoot in 4-6K, so I really wanted to feel the nostalgia of a Polaroid camera. It disappointed me greatly! Through several trials in well lit outside environments and in the studio, with 3 different rolls of film.
    6 people found this helpful
    Helpful
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    Saya
    4.0 out of 5 stars The pictures come out so dark
    Reviewed in the United States on April 14, 2024
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    I like it, it’s cool, the pictures come out dark and low quality
    Helpful
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    Whyn Willow
    5.0 out of 5 stars I love it!
    Reviewed in the United States on January 21, 2024
    Style: Gen2 CameraColor: BlueVerified Purchase
    Crap for snow pics, but so much fun for all other pictures! My family had a lot of fun snapping pics with it over New Years. It brings back memories from my youth when Polaroid was very popular.
    8 people found this helpful
    Helpful
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    Bimbetta
    3.0 out of 5 stars Included film was damaged
    Reviewed in the United States on May 28, 2023
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    I was very much looking forward to some instant photographs but was very disappointed when both packets of film produced grey, dark pictures. After going to my local store and purchasing fresh film, the picture quality matched my expectations, thus confirming the issue was with the film that came with the purchase.
    I will contact the seller for a partial reimbursement or a fresh supply of good film.
    My recommendation is that, if you are thinking of buying a Polaroid, you purchase camera and film from a store and not on Amazon.
    16 people found this helpful
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    Top reviews from other countries

    Translate all reviews to English
    Bell
    5.0 out of 5 stars Polaroid
    Reviewed in Mexico on April 16, 2024
    Style: Gen2 CameraColor: BlueVerified Purchase
    Saca una fotos grandiosa,habia pensado que estaba mal pero eran las polaroids y no la camara,10/10
    Report
    Bills Alekzeyep Real
    5.0 out of 5 stars La amé!!!❤️
    Reviewed in Mexico on March 29, 2024
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    Simplemente perfecta, la emoción que te hace vivir es increíble ❤️ en serio me encantó, el estilo vintage, toods es perfecta.
    Customer image
    Bills Alekzeyep Real
    5.0 out of 5 stars La amé!!!❤️
    Reviewed in Mexico on March 29, 2024
    Simplemente perfecta, la emoción que te hace vivir es increíble ❤️ en serio me encantó, el estilo vintage, toods es perfecta.
    Images in this review
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    Benoit Seguin
    5.0 out of 5 stars Polaroid
    Reviewed in Canada on February 14, 2024
    Style: Gen2 CameraColor: BlackVerified Purchase
    This is wonderful, brought back so many memories. I’ve given it to the daughter of my girlfriend, and she’s so happy about it, doesn’t disappoint.
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    Amazon Customer
    5.0 out of 5 stars Lovely Polaroid Cam.
    Reviewed in Canada on January 12, 2024
    Style: Gen2 Camera + FilmColor: BlackVerified Purchase
    So nice, got it for my GF and she loves and it has taken amazing pictures so far. Classic Polaroid camera, big stinking great photos, and the film isn't even that expensive and is seemingly super easy to find.
    2 people found this helpful
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    david calatayud lopez
    5.0 out of 5 stars Sencilla y old school: me encanta
    Reviewed in Spain on April 30, 2024
    Style: Gen2 CameraColor: Black & WhiteVerified Purchase
    Me llegó en el día previsto. La cámara es pequeña y, en mi caso que la compré blanca, simula bien las antiguas cámaras polaroid.
    No es una cámara que uses para sacar fotos a tutiplen, sino su principal función es "Captar momentos". Y con esos momentos no me refiero a sesiones de fotos como las que se hacen con las canon y demás.
    La caja viene con una cuerdita para la muñeca para evitar que se te caiga y un cable que, en mi caso, no servía. He tenido que utilizar el cargador del móvil. También viene con un manual de instrucciones, eso sí, en ingles. Importante decir que no viene con películas para hacer las fotos.
    Las fotos salen preciosas si tienes en cuenta todas las instrucciones que te dan, pero un gran contra es el precio: 16€ solamente 8 películas para fotos, siendo 2€ cada foto prácticamente.
    Igualmente, yo estoy encantado, porque ofrece un aire vintage que te quedas embobado viéndolo.
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