I bought this TV because, with all of the video-conference calls - particularly with text-heavy presentations - my 7yo Sharp Aquos 55" TV just wasn't up to the task. This TV gives me the same kind of text-readability at a 15' distance that my OLED laptop gives me at arms-length distance. The colors are bright - almost super-saturated when watching things like Planet Earth. The gradients are very smooth. The boundaries crisp. And the blacks are VERY black. Plus, the picture is bright and clear even when you're standing almost along the plane of the screen.The automatic picture-mode detection is on point: sports look great; movies look great; video games look great. Each time your program-mode changes - either because you've changed inputs or the football game youre watching goes to commercial, the little mode-change alert thing pops up to let you know it's doing its thing. It's just seamless and each thing looks "right" after the change. Bonus, you don't end up with movies looking like 70s soap operas because you forgot to take the TV out sports-mode.The screen is stoopid thin (pictured). This is the third flatscreen I've bought in the span of about 15 years. Each has been thinner and with far smaller bezel than its predecessor. I don't think you could make thinner and have it be structurally-sound (youd need to flat-mount it to a wall so the wall could support if you went thinner).Previously, I've never bothered with smart TVs' smart features - especially for content/apps. They were always kind of "iffy" – usually of far lower user-experience quality than what Roku or other streaming devices provide. I'm actually using the webOS-based apps, though, because the (very sexy) remote the TV comes with is far better than those that came with any of my external streaming devices. It's gonna suck when this TV ages out of it software-updates lifecycle (speaking of which, when I first turned it on, it did an update; not even a week later, it wanted another: at least for now, it looks like LG is being serious about aggressively addressing bugs).Only two negatives worth mentioning:* The integration with other smart devices is pretty weak. While the TV sees all my ligtbulbs, it can't seem to see any of my wireless speakers. So, while it's able to use ARC to integrate with my JBL soundbar, it's not able to either Chromecast or BlueTooth to my JBL bookshelf speakers (so, no rear-channel sound). While they advertise Google Home compatibility, that integration is pretty buggy. It seems like they REALLY want you to use Alexa (indeed, it shows up in big, annoying "try me" box on the app-selection screen and you can't remove it – even finding the Google Home option to enable it was kind of a chore)* If you're planning to watch a lot of legacy OTA/cable content – which mostly max out at 1080i – this TV makes it especially obvious that such programming is decidedly NOT being transmitted at 4K (either it doesn't do upscaling or its upscaling engine doesn't cope well with 1080i content). The UHD programming on NetFlix, VUDU, Amazon Prime Video, etc. provide a VERY stark contrast to OTA TV type content.I would probably have given it 5 stars on the value - especially given the nearly $500 discount on price vice what Best Buy had been asking for it before the black friday sales started – but I realize not a lot of people would think that over $2100 is reasonable for a TV when Samsung is selling similar-sized TVs for less than half that amount (I looked at the Samsungs: the QLEDs' pictures weren't nearly as good).Installation was a bit daunting given the thinness of the TV. If you're not a mounting-expert, hire one. It's well worth the money to do so.